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The UJ Diploma in Marketing prepares students for a career in the field of Marketing. This qualification offers both theoretical and vocational training, and students are exposed to important theoretical marketing principles and equipped with practical marketing skills. Upon completion of this qualification, students have the relevant knowledge and practical skills required by the Marketing sector and are therefore well prepared to pursue one of the many career opportunities that the Marketing field has to offer.
Click to APPLY NOW for the Diploma Marketing
Application closing date | 30 September every year |
Duration of study | 3 years, full-time only |
Campus the qualification is based on | UJ, Bunting Road Campus (APB) |
Contact details | Ms Sadie Buys (secretary) 011 559 1414 |
Entry requirements Diploma in Marketing:
Admission Point Score (APS) of 22* or higher with Mathematics OR 24* or higher with Mathematical Literacy OR a Higher Certificate in Marketing and Sales offered by the Department will be considered.
* Meeting the admission criteria does not guarantee acceptance into the course.
How do I calculate my APS to see if I qualify for the Diploma in Marketing?
You can use the table below. Allocate the relevant point matching your result obtained for each of your six best modules (EXCLUDING Life Orientation) and then simply tally all the points to obtain the total score, which represents your APS.
How long does it take to complete the Diploma in Marketing?
3 Years.
Can I study for the Diploma in Marketing part time?
Unfortunately not. This is a full-time qualification.
What are the costs for the Diploma in Marketing?
The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.
Are you a top performer with very good matric final results?
You may qualify to become a UJ Orange Carpet Candidate! The University’s Orange Carpet Rewards Programme is about rewarding excellence and embracing accomplishment. You can qualify for some excellent rewards and different merit bursaries. Click here to find out more: UJ Orange Carpet Rewards Programme
Career opportunities with the Diploma in Marketing:
The following is a list of only some of the different career opportunities with a Diploma in Marketing that you can pursue:
- Advertising
- Brand Management
- Customer Relationship Management
- Marketing Manager
- Marketing Researcher
- Customer Services
- Marketing Consulting
- Media Planning
- Sales Manager
What modules are offered on the Diploma in Marketing?
MODULES – UJ DIPLOMA IN MARKETING |
YEAR 1 |
• Marketing 1A & 1B (Introduction to the principles of Marketing) |
• Applied Accounting Skills 1A & 1B |
• English A & B |
• Business Management 1A & 1B |
• End-user Computing 1A & 1B |
YEAR 2 |
• Marketing 2A (Services Marketing) & 2B (B2B Marketing) |
• Personal Selling 1A & 1B |
• Consumer Behaviour A & B |
• Quantitative Techniques A & B |
YEAR 3 |
• Marketing 3A (Strategic Marketing) & 3B (Marketing plan development – practical) |
• Sales Management 3A & B |
• Marketing Communications A & B |
• Marketing Research 3A & 3B |
How do I apply for the Diploma in Marketing?
All UJ applications are processed online. Once you are ready to apply for the Diploma in Marketing you can access the application page here: Apply to study at UJ
Further studies:
Upon completion of the Diploma in Marketing, students can apply for the Advanced Diploma in Marketing (previously known as BTech Marketing). Students who successfully completed the Advanced Diploma in Marketing with promising grades may apply for the Department’s flagship programme – the BCom (Hons) in Marketing Management.
Frequently asked questions about Marketing and Marketing qualifications
Find answers to some frequently asked questions like Why study marketing? What do marketers earn? Is Marketing the right career for me? What is the difference between the Marketing Diploma and the Marketing BCom degrees? at the following link: FAQs – Why study marketing?
Keep the information from this page when you go offline by downloading the UJ Diploma in Marketing course brochure below:
UJ Diploma in Retail Business Management
The Diploma in Retail Business Management equips students with the important foundational knowledge of the workings of the Retail sector, as well as the latest trends and developments in Retail. The Retail sector is incredibly large and acts as an important contributor to the South African economy – providing employment to many South Africans. The sector is also very diverse, which means that a qualification in Retail can provide graduates with numerous different career opportunities and future growth prospects. To be successful in retailing, graduates need to demonstrate high energy levels, exceptional people skills and entrepreneurial qualities.
Upon completion of this qualification, students should be willing to start at store level and work towards management – this is essential in order to understand the overall functioning of the retail environment and business. Retailing often provides flexible working hours, however it may often demand extra time from those individuals who deal directly with customers (when working at store level). The modules offered in this Diploma cover a broad spectrum of disciplines applied within the retail industry today and best prepares the graduate to enter into junior to middle management positions.
Click to APPLY NOW for the UJ Diploma Retail Business Management
Application closing date | 30 September every year |
Duration of study | 3 years, full-time only |
Campus the qualification is based on | UJ, Bunting Road Campus (APB) |
Contact details | Semona Pillay 011 559 1281 |
Entry requirements Diploma in Retail Business Management:
Only applicants with an Admission Point Score (APS) of 22* or higher with Mathematics OR 24* or higher with Mathematical Literacy will be considered.
* Meeting the admission criteria does not guarantee acceptance into the course.
How do I calculate my APS to see if I qualify for the Diploma in Retail Business Management?
You can use the table below. Allocate the relevant point matching your result obtained for each of your six best modules (EXCLUDING Life Orientation) and then simply tally all the points to obtain the total score, which represents your APS.
How long does it take to complete the Diploma in Retail Business Management?
3 Years.
Can I study for the Diploma in Retail Business Management part-time?
Unfortunately not. This is a full-time qualification.
What are the costs for the Diploma in Retail Business Management?
The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.
Are you a top performer with very good matric final results?
You may qualify to become a UJ Orange Carpet Candidate! The University’s Orange Carpet Rewards Programme is about rewarding excellence and embracing accomplishment. You can qualify for some excellent rewards and different merit bursaries. Click here to find out more: UJ Orange Carpet Rewards Programme
Career opportunities with the Diploma in Retail Business Management:
The following is a list of only some of the different career opportunities with a Diploma in Retail Business Management that you can pursue:
- Buyers
- Store Managers
- Layout specialists
- Visual merchandisers
- Product category managers
- Sales managers
- Service retailing
- Advertising and sales promotion
- Customer experience leaders
- Director of customer analytics
- Retail software developers
- Start your own business
What modules are offered on the Diploma in Retail Business Management?
MODULES – UJ DIPLOMA IN RETAIL BUSINESS MANAGEMENT |
YEAR 1 |
Applied Accountancy skills |
Business Management 1 |
End-user computing |
English |
Retailing 1 |
YEAR 2 |
Business Management 2 |
Consumer Behaviour |
Personal Selling |
Retailing 2 |
YEAR 3 |
Business Law |
Business Management 3 |
Labour relations and Law |
Logistics |
Retailing 3 |
How do I apply for the Diploma in Retail Business Management?
All UJ applications are processed online. Once you are ready to apply for the Diploma in Retail Business Management you can access the application page here: Apply to study at UJ
Further studies:
Upon completion of the Diploma in Retail Business Management, students can apply for the Advanced Diploma in Retailing. Students who successfully completed the Advanced Diploma in Retailing with promising grades may apply for the Department’s flagship programme – the BCom (Hons) in Marketing Management (NQF level 8) or the Postgraduate Diploma in Strategic Retailing (NQF level 8).
Frequently asked questions about Retail and Retailing qualifications:
Find answers to some frequently asked questions like
Why study retailing?
What can you earn with a retail qualification?
Is Retail the right career for me? What is the difference between a Diploma and a degree? at the following link:
FAQs – Why study retailing?
Keep the information from this page when you go offline by downloading the UJ Diploma in Retail Business Management course brochure below:
This exciting qualification provides students with the necessary knowledge and skills to become competent business managers and specialists in the field of marketing. Students acquire the skills necessary to be able to conduct research and to analyse and interpret data to obtain insights that allows them to identify and effectively satisfy consumer needs and demands for products and/or services. Students are also equipped with the knowledge to develop marketing strategies that identifies and guides the optimal delivery of customer value, and are taught to effectively use both traditional and digital marketing communications platforms to effectively reach customers and convey their product and/or service offerings’ value. While attempting to ensure that a sound theoretical foundation is laid, use is also made of both practical examples in the learning situation as well as providing students with the opportunity to gain practical experience through industry projects which form part of the module content.
Application closing date | 30 September every year |
Duration of study | 3 years, full-time only |
Campus the qualification is based on | UJ, Kingsway Campus (APK) |
Contact details | Relebohiseng Matubatuba 011 559 5529 |
Entry requirements BCom Marketing Management:
Only applications with an Admission Point Score (APS) of 26** or higher will be considered. With a minimum APS of 26, the following subjects are also required:
• English: 4*
• Mathematics: 4 [Mathematical literacy is NOT accepted]
• Two other subjects: 4* each (thus 2 x 4 = 8)
• Other recognised language: 3*
• Remaining subject: 3*
*The minimum APS score that must be achieved for the indicated subject
** Meeting the admission criteria does not guarantee acceptance into the degree
Please note, Life Orientation is not a recognised subject and cannot be accepted as part of the APS score calculation specified above.
How do I calculate my APS to see if I meet the entry requirements for the BCom Marketing Management ?
You can use the table below. Allocate the relevant point matching your result obtained for each of your six best modules (kindly consider the subject requirement minimum scores explained under entry requirements above) and then simply tally all the points to obtain the total score, which represents your APS.
How long does it take to complete the UJ BCom Marketing Management?
3 Years.
Can I study for the UJ BCom Marketing Management part-time?
Unfortunately not. This is a full-time qualification.
What are the costs for the UJ BCom Marketing Management?
The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.
Are you a top performer with very good grade 11 and/or matric final results?
You may qualify to become a UJ Orange Carpet Candidate! The University’s Orange Carpet Rewards Programme is about rewarding excellence and embracing accomplishment. You can qualify for some excellent rewards and different merit bursaries. Click here to find out more: UJ Orange Carpet Rewards Programme
Career opportunities with the BCom Marketing Management:
The following is a list of only some of the different career opportunities with a BCom Marketing Management degree that you can pursue:
- Brand Management
- Account planning
- Market Research
- Digital Marketing
- Sales
- Customer Service
- Relationship Management
- Advertising
- Public Relations
- Media Planning
- Marketing Consulting
- Marketing Solutions and Strategies
- Start your own Business
What modules are offered on the BCom Marketing Management?
MODULES – UJ BCOM MARKETING MANAGEMENT |
YEAR 1 |
Analytical Techniques A & B |
Economics 1A & 1B |
Business Management 1A & 1B |
Accounting A OR Accounting 1A /Accounting B OR Accounting 1B |
Introduction to Marketing Management 1A & 1B |
YEAR 2 |
Consumer Behaviour 2A |
Services Marketing 2B |
Integrated Marketing Communications 2C |
Logistics Management 2A & 2B |
Business Management 2A & 2B |
Financial Management 2C |
Accounting 2A & 2B OR • Economics 2A & 2B |
YEAR 3 |
Marketing Research 3A |
Digital Marketing 3C (this module includes a Google Certification) |
Strategic Marketing 3B |
Logistics Management 3A & 3B |
Business Management 3A & 3B |
Commercial Computer Systems OR • Business Communication |
How do I apply for the BCom Marketing Management?
All UJ applications are processed online. Once you are ready to apply for the BCom in Marketing Management you can access the application page here: Apply to study at UJ
Further Marketing studies:
Upon the successful completion of the BCom Marketing Management degree, students may choose to further their studies in a number of different UJ BCom Honours degrees on offer: BCom (Hons) Marketing Management, BCom (Hons) in Logistics Management, BCom (Hons) in Strategic Management, BCom (Hons) in Entrepreneurial Management to name a few.
Frequently asked questions about Marketing and Marketing qualifications
Find answers to some frequently asked questions like:
Why study marketing?
What do marketers earn?
Is Marketing the right career for me? What is the difference between the Marketing Diploma and the Marketing BCom degrees? from the following link: FAQs – Why study marketing?
Keep the information from this page when you go offline by downloading the UJ BCom Marketing Management course brochure below:
Advanced Diploma Marketing (BTech)
Important to note:
Advanced Diplomas were previously known as a BTech qualification (it is the exact same qualification, only a new name). Within the next years, all BTech programmes offered by Universities in South Africa will be changed and called Advanced Diplomas). This programme is an NQF level 7 qualification.120 credits
APPLY NOW for the Advanced Diploma Marketing qualification
Application closing date | 30 September each year* |
Duration of study | 1 year (full-time) OR 2 years (part-time) |
Campus the qualification is based on | UJ, Bunting road Campus (APB) |
Contact details | Mr Mthobisi Nhlabathi 011 559 1252 |
*Deadlines may be subject to extension.
What are the entry requirements for the Advanced Diploma Marketing?
The number of applications received for this qualification far exceeds the number of students that can be accepted. Students are therefore strictly selected based on academic merit, and this means that even if an applicant meets the criteria specified below, acceptance is not guaranteed.
Applicants will only be considered if they meet the below entrance requirements:
- The minimum admission requirement for entry into an Advanced Diploma is a National Diploma/Diploma in Marketing or equivalent qualifications with marketing majors.
- An applicant must must hold an appropriate Diploma at NQF level 6 (360 minimum total credits) with a 60% pass average in all Marketing modules at NQF level 6. Marketing related work experience may be considered. Students may be interviewed.
How do I apply for the Advanced Diploma Marketing?
Applications open annually at the beginning of April and close on the 30th of September at 12pm (no late applications are reviewed). The application process is purely online, no email or paper-based applications will be reviewed. All UJ applications are processed online. Once you are ready to apply for the Diploma in Marketing you can access the application page here: Apply to study at UJ
– Advanced Diplomas are classified as undergraduate degrees). Should you experience problems with the online system please contact the Student Enrolment Centre on 011 559 4555.
Points to keep in mind:
- From another University:
- Currently studying – if you are applying when you are in your final (3rd year) you need to upload a University stamped copy of your academic record including the first semester results of your 3rd year.
- Completed degree – when applying you must upload a University stamped copy of your academic record and certified copy of your degree certificate
- If your documents are not stamped this will result in your application being declined based on insufficient documentation provided.
- Include a certified copy of your ID
- UJ student: Upload your UJ academic record, your grade 12 marks and a certified copy of your ID
What are the costs involved for the Advanced Diploma Marketing?
The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.
How long does it take to complete the Advanced Diploma Marketing?
The programme is offered on a full-time (1 year) or part-time basis (2 years):
FULL-TIME
| PART-TIME
|
When are the classes offered for the Advanced Diploma Marketing?
The programme is offered on a full-time (1 year) or part-time basis (2 years). The classes are offered in the evenings (Monday to Thursday). Full time students complete all ten modules in one year (five modules in semester 1 and five modules in semester 2 – see the table below), whilst part time students will only complete five modules in year one and five modules in year two.
What modules are offered on the Advanced Diploma Marketing – what will I study and learn?
Career opportunities
- Product manager
- Key account manager
- Sales manager
- Sales promotion manager
- Brand manager
- Advertising account executive
- Business development officer
- Customer relations executive
- Market researcher
- Digital Marketer
- Start your own Business
Further studies:
Upon the successful completion of the Advanced Diploma Marketing, students may qualify and to enrol for the Department’s sought after BCom (Hons) Marketing Management degree.
Ready to apply for the Advanced Diploma Marketing? Click away – Apply now for the Advanced Diploma Marketing.
Keep the information from this page when you go offline by downloading the Advanced Diploma Marketing (BTech) Brochure
Frequently asked questions about the Advanced Diploma Marketing
If I’m working full-time, will I be able to complete the programme on a full-time basis?
We don’t recommend students who are working full-time to register on a full-time basis. The modules are made up of lots of group work and assignments which can be difficult to manage with a full-time job. Also note that some classes are during the day time and your employer needs to provide you with permission to attend classes before you enroll.
Are classes compulsory?
Yes. You can only be excused from 4 classes per semester in totality.
My company wants to pay for my fees. Can you give me a quote?
Unfortunately the Department cannot generate quotes for students. Please contact the College of Business and Economics on 0115593875 or you can contact Student Finance directly on 0115593935.
UJ Advanced Diploma Retailing
The Advanced Diploma Retailing qualification offered at the University of Johannesburg is the first and only Advanced Diploma in Retailing in South Africa and aims to provide students with the opportunity to become a true specialist in the Retail industry.
This qualification develops the applied and practical competencies of the graduate in the acquisition, understanding and application of retailing principles. It provides an intensive, focused and applied specialisation within the field of Retail to ensure that graduates have a deep and systematic understanding of current thinking, practice, theory, strategies and methodology in the field of Retail.
Important to note:
Advanced Diplomas were previously known as a BTech qualification (it is the exact same qualification, only a new name). Within the next years, all BTech programmes offered by Universities in South Africa will be changed and called Advanced Diplomas). This programme is an NQF level 7 qualification.
Apply NOW for the UJ Advanced Diploma Retailing
Application closing date | 30 September each year* |
Duration of study | 1 year (full-time) OR 2 years (part-time) |
Campus the qualification is based on | UJ, Bunting road Campus (APB) |
Contact details | Ms M Frazer 011 559 1423/1414 |
*Deadlines may be subject to extension.
What are the entry requirements for the Advanced Diploma Retailing?
Only applicants that hold an appropriate Diploma or Bachelor’s degree or equivalent qualification to NQF level 6 (as determined by a Status Committee) will be considered.
The number of applications received for this degree has grown immensely over the last two years. Students are therefore strictly selected based on academic merit, and this means that even if an applicant meets the criteria above, acceptance is not guaranteed.
How do I apply for the Advanced Diploma Retailing?
Applications open annually at the beginning of April and close on the 30th of September at 12pm (no late applications are reviewed). The application process is purely online, no email or paper-based applications will be reviewed. You can start the application process by clicking here. Should you experience problems with the online system please contact the Student Enrolment Centre on 011 559 4555.
Points to keep in mind:
- From another University:
- Currently studying – if you are applying when you are in your final (3rd year) you need to upload a University stamped copy of your academic record including the first semester results of your 3rd year.
- Completed degree – when applying you must upload a University stamped copy of your academic record and certified copy of your degree certificate
- If your documents are not stamped this will result in your application being declined based on insufficient documentation provided.
- UJ student:
- You do not need to upload your academic record – your academic record will be linked to your application automatically.
What are the costs involved for the Advanced Diploma Retailing?
The University of Johannesburg’s Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.
How long does it take to complete the Advanced Diploma Retailing?
The programme is offered on a full-time (1 year) or part-time basis (2 years):
|
|
When are the classes offered for the Advanced Diploma Retailing?
The classes are offered on Mondays and Wednesdays as workshops of 5 hours in duration (either a morning or afternoon session), with some classes offered in the evenings. Full time students complete all seven modules in one year (three modules per semester and one year module – therefore completing both year 1 and year 2 as per the table below), whilst part time students will only complete four modules in one year (two modules per semester).
What modules are offered on the Advanced Diploma Retailing – what will I study and learn?
Career opportunities:
- Retail Consultant
- Retail Manager
- Regional Manager
- Retail Buyer
- Start your own Business
Further studies:
Upon the successful completion of the Advanced Diploma Retailing, students may qualify and choose to further their studies in a number of different UJ BCom Honours degrees on offer (like the popular BCom (Hons) Marketing Management degree) OR the Postgraduate Diploma Strategic Retailing (a first on the African continent).
Ready to apply for the Advanced Diploma Retailing? Click away – Apply now for the Advanced Diploma Retailing.
Keep the information from this page when you go offline by downloading the Advanced Diploma Retailing Brochure
Frequently asked questions about the Advanced Diploma Retailing
If I’m working full-time, will I be able to complete the programme on a full-time basis?
We don’t recommend students who are working full-time to register on a full-time basis. The modules are made up of lots of group work and assignments which can be difficult to manage with a full-time job. Also note that some classes are during the day time and your employer needs to provide you with permission to attend classes before you enroll.
Are classes compulsory?
Yes. You can only be excused from 2 classes per semester in totality not 2 classes per subject.
My company wants to pay for my fees. Can you give me a quote?
Unfortunately the Department cannot generate quotes for students. Please contact the College of Business and Economics on 0115593875 or you can contact Student Finance directly on 0115593935.
UJ BCom Honours in Marketing Management degree
The BCom (Hons) in Marketing Management degree is one of the most sought after and popular marketing qualifications in the country and proudly boasts a number of successful alumni that are employed across the corporate sector in South Africa, as well as alumni that are the proud owners of successful businesses. Visit our UJ Marketing graduates page to learn more. This qualification exposes students to a number of different components in the marketing field, whilst strongly focusing on developing 1) theoretical knowledge, 2) critical and strategic thinking, but most importantly 3) practical marketing learning and experience by assigning students with real-life marketing projects and challenges from a number of industry partners and corporates.
Application closing date | Last working Friday of every September at 12pm |
Duration of study | 1 year, full-time and 2 years part-time |
Campus the qualification is based on | UJ, Kingsway Campus (APK) |
Contact details | Prof Christine De Meyer-Heydenrych 011 559 1278 |
What are the entry requirements for the BCom Honours in Marketing Management?
The popularity of the BCom Honours programme results in hundreds of student applications per year. Students are therefore strictly selected based on academic merit, and this means that even if an applicant meets the criteria outlined below, acceptance is not guaranteed.
- Access will be provided to students in possession of a BCom, BTech, Advanced Diploma in Retailing and Advanced Diploma in Marketing, or an equivalent Marketing Management qualification on NQF Level 7 with majors in Marketing Management (including a Strategic Marketing Management or Retail equivalent module) and Marketing Research.
- A student must have attained a minimum of 65% in his/her Marketing Management (including a Strategic Marketing Management or Retail equivalent module) and Marketing Research majors at NQF Level 7 and Accounting and/or Financial Management, Analytical Techniques and/or Quantitative Techniques and Marketing or related module must form part of the undergraduate degree.
- Students who have a BCom qualification, but who do not have Marketing Management at NQF Level 7, must first complete the Level 7 undergraduate modules in Marketing Management and pass it with a final mark of at least 65%.
- A student who obtained a BA (Marketing Communication) needs to comply with the BCom in Marketing Management undergraduate degree requirements.
- A potential student must have adequate English language proficiency by passing a literacy test.
- Selection may include an interview.
Applications open annually at the beginning of July and close on the 28th of September at 12pm (no late applications are reviewed). The application process is purely online and can be accessed here, no email or paper-based applications will be reviewed. Please visit UJ’s website to apply. Should you experience problems with the online system please contact the Student Enrolment Centre on 011 559 4555.
Points to keep in mind:
- The initial screening process is based on your first semester 3rd year results (if you are still completing your degree) or based on your final 3rd year/BTech results if you have already completed the degree.
- If you have studied or are studying at another university:
- Currently studying – if you are applying when you are in your final (3rd year) you need to upload a University stamped copy of your academic record including the first semester results of your 3rd year.
- Completed degree – when applying you must upload a University stamped copy of your academic record and certified copy of your degree certificate
- If your documents are not stamped this will result in your application being declined based on insufficient documentation provided.
- UJ student:
- You do not need to upload your academic record – your academic record will be linked to your application automatically.
The programme is offered on a full-time (1 year) or part-time basis (2 years):
FULL-TIME
| PART-TIME
|
When are the classes offered for the BCom Honours Marketing management degree?
The classes are offered after-hours (starting at 17:30*) during the week and are compulsory for students to attend.
*Subject to change.
- Brand Management
- Account planning
- Market Research
- Digital Marketing
- Sales
- Customer Service
- Relationship Management
- Advertising
- Public Relations
- Media Planning
- Marketing Consulting
- Marketing Solutions and Strategies
- Start your own Business
Ready to apply for the BCom Honours in Marketing Management? Click away – Apply now for the BCom Honours in Marketing Management.
If I study part-time, can I select the modules I want to complete?
Unfortunately not. The programme is very structured and you are required to complete certain modules at certain stages of the degree. Please refer to the programme structure.
If I’m working full-time, will I be able to complete the programme on a full-time basis?
We don’t recommend students who are working full-time to register on a full-time basis. The modules are made up of lots of group work and assignments which can be difficult to manage with a full-time job.
Are classes compulsory?
Yes. You can only be excused from 2 classes per semester in totality not 2 classes per subject.
I have or I’m studying towards a BCom but I do not meet the entrance requirements. Specifically I don’t have any Research related modules or Strategic Marketing Management modules on 3rd year level (NQF 7). Can I still apply?
These modules are pre-requisites therefore you will not be considered for the programme. This is because students are expected to have a sound understanding of research and strategic marketing principles prior to entering the Honours programme. There have been cases where students have completed these modules at other institutions – however this does not guarantee acceptance into the programme as each application is reviewed based on merit. Please contact the Programme Co-ordinator, Ms Cunningham, should you require guidance.
My marks are below the 65% required but I do have work experience. Is this experience taken into consideration?
Work experience is taken into consideration to some extent but doesn’t guarantee a place on the programme. Please email Ms Cunningham your academic record & CV before applying online.
My company wants to pay for my fees. Can you give me a quote?
Unfortunately the Department cannot generate quotes for students. Please contact the College of Business and Economics on 0115593875 or you can contact Student Finance directly on 0115593935.
Continuing Education (CEPs) and Short courses in Marketing and Retail Management
**** NEW COURSES **** Enrolments open for intake:
Short course: Marketing 101*
Short course: Digital Marketing in Practice**
*Ideal for non-marketers, entrepreneurs, business owners
**Ideal for non-marketers, entrepreneurs, business owners or marketers wishing to improve their digital knowledge and skills
Short course: Certificate in Retail Practice***
____________________________________________________
**** UPCOMING COURSES – keep an eye on our website****
Certificates in: Customer Centricity, Brand Management, Customer Experience Management, Foresight for marketers, Data Analytics for marketers.
____________________________________________________
- Higher Certificate in Business Management Specialising in Marketing and Sales (full time and credit bearing toward Diploma Marketing)
- Certificate in Retail Management
Ms. Alice Avenant
aavenant@uj.ac.za / 011 559 1424
Mrs. Mariette Frazer
mfrazer@uj.ac.za / 011 559 1423
Who should typically enroll for these short courses in Marketing and Retail?
· People from business units who increasingly need to market their business unit or products and services offered
· People wanting to supplement their technical skills base with marketing or retail expertise
· Entrepreneurs and business owners
All programmes offered can also be created as an in-house option for an organisation. Please contact the Department of Marketing Management to discuss how a programme can be customised to meet your organisation’s neeeds.
Applications are open
To apply download and complete the two forms below.
Make sure to include a certified copy of your ID and matric certificate and highest qualification.
Once completed email all of your documents to retail@uj.ac.za
Download & APPLY NOW
UJ Application 2023 | UJ Student Agreement 2023 |
About the Retail Practice Certificate
This practical course is specifically developed to introduce students to both the theory and practice of retailing and equips students with a solid foundation for further studies, as well as a career in retailing.
The Department of Marketing Management is one of only a few academic departments in South Africa that specialises in Retailing. The Department also has strong ties with the Wholesale and Retail Seta and national retailers.
Students will not only gain fundamental knowledge of the retail industry, retail operations, and retail trends but will also get a hands-on application of the theory learned through a practical project (adapted due to Covid-19 pandemic).
This programme is credit-bearing towards Retailing 1A and Retailing 1B on the Diploma Retail Business Management offered at the department, however,
entrance requirements must be met for the Diploma in Retail Business Management.
Details on the duration of the course
The programme is offered online over 8 weeks. Classes will be recorded and available online for the duration of the programme.
Students are expected to go through the content on a weekly basis before completing online activities and assessments.
The programme will consist of individual assignments, a practical business assignment, and an online test that aims to test both the theoretical and practical understanding of the module.
Once the programme is completed, students are expected to complete a final integrated assessment to secure a final mark for the certificate.
What are the costs for the Retail Practice course?
The Retail in practice course costs R14 950* which includes your:
- Registration fee
- UJ Student card
- Access to UJ campuses and support services such as the library, writing centre, and psychological services
- Online lecture slides and classes
- Practical project
- Convenient classes offered online
(no need to put in leave for those working full-time) - Examination and certification fees
The additional costs that are not included above:
- Textbook (+-R499)
- Adequate data to complete the course
*Note that access to the course may be denied to students who are in arrears, fees are subject to annual updates and installment payments are available.
Ready to apply?
Download and complete these forms:
Once you have completed the forms, kindly email the following documents to retail@uj.ac.za
- Your two completed forms
- Your certified Identification document (ID)
- Certified Matric certificate
- Certified Highest qualification
Only once we have received the above documents will receive a student number and payment of deposit will be due for you to be officially registered.
Need help?
Kindly contact Ms Alice Avenant at aavenant@uj.ac.za
Applications are open!
To apply
download and complete the two forms below.
Make sure to include a certified copy of your ID and matric certificate.
Once completed email your 4 documents to Sadie Buys sadieb@uj.ac.za AND to marketing101@uj.ac.za
Download & Apply NOW
UJ Application Form 2023 | UJ Student Agreement Form 2023 |
About Marketing 101
This certificate is applicable to students who are interested in developing their marketing-related knowledge. The certificate introduces students to concepts that underpin marketing, mainly in a consumer product context.
These concepts focus on;
- An introduction to marketing
- The marketing environment
- Consumer behaviour
- Marketing research
- As well as the 7P’s of marketing
With this understanding, students will be in a position to practically apply the concepts to improve marketing strategies.
Details on the duration of the course
The programme is offered over 14 weeks (fully online). Students are expected to prepare the content before attending the contact sessions or engaging with the online content.
The programme will consist of individual and group assignments and one test which aims to test both the theoretical and practical understanding of the module.
Once the programme is complete, students are expected to write a formal examination in order to obtain a final mark for the certificate.
What are the costs of Marketing 101?
The Marketing 101 course costs R17 890 which includes your:
- Registration fee
- UJ Student card
- Online lecture slides and classes
- 12 workshops + 2 weeks for assignments
- Content developed by specialists in the field
- Access to an Online Learning Platform
Download the full course brochure: UJ Marketing 101 brochure
Ready to apply?
To apply download and complete the two forms below AND include a certified copy of your ID and matric certificate. Once completed email all 4 documents to Sadie Buys sadieb@uj.ac.za AND to marketing101@uj.ac.za
- UJ Application form 2023
- UJ Student Agreement form 2023
Need help?
For any application-related queries please contact @ Ms Sadie Buys
For further questions kindly email @ Dr Nicole Cunningham
*The programme may not be run if a sufficient number of students are not secured.
Click here to apply for your Masters or Ph.D. in Marketing Management*
*Be sure to review the detailed application process and requirements below before finalising your application
In today’s fiercely competitive business landscape, standing out is crucial. By landing on this page, you’re actively delving into your market potential and reevaluating your competitive edge. Your quest for a unique selling point ends here.
Improve your expertise with a Masters or PhD in Marketing Management.
Embark on a transformative journey to mastery with a Masters or PhD in Marketing Management. Unleash your potential, elevate your career prospects, and become a dynamic leader in the ever-evolving marketing realm. Position yourself at the forefront of innovation and strategy, equipped with advanced knowledge and expertise that sets you apart in a competitive market. Take the leap towards excellence and unlock opportunities with a prestigious postgraduate degree in Marketing Management from UJ.
The UJ Department of Marketing Management, rated as Africa’s most impactful Marketing Research Department, is your gateway to success. You could not have arrived at a better place to enroll for a Master’s or PhD degree. Rest assured, you are in the best hands.
Welcome to the answer you seek.
Why to pursue a Masters degree in Marketing Management? Click here: MCom Marketing Management
Why to pursue a Ph.D. degree in Marketing Management? Click here: PhD Marketing Management
The Masters and PhD in Marketing Management are both higher degrees by research. A higher degree by research is an advanced academic program where students conduct independent, in-depth research on a specific topic within their field of study. These degrees require students to make an original contribution to the existing knowledge in their discipline, especially at PhD level. Students work closely with their academic supervisors to develop their research projects, collect data, analyse findings, and write a thesis or dissertation presenting their research outcomes. This degree type focuses on developing high-level research skills, critical thinking, and expertise in a specialised area, preparing students for careers in academia, research, or other fields that require advanced analytical and problem-solving abilities. Ready to learn more about the Masters and Ph.D. programs in Marketing Management?
Click here to download our comprehensive brochure.
Please note that applications for all these two qualifications close on
31 October for admission the following year.
Ready to APPLY for a Masters or PhD in Marketing Management?
1. All UJ applications are done online.
2 . COMPULSORY DOCUMENTS TO ACCOMPANY AN APPLICATION
Checklist for Masters or PhD Marketing Management application |
Please note that incomplete applications will not be processed. |
1. A Curriculum Vitae of the applicant. |
2. Motivation letter for pursuing the degree. |
3. SAQA qualification verification document(s). Only applicable to qualifications obtained outside South Africa. Refer to www.saqa.org.za |
4. Certified copies of all your qualifications certificates. |
5. Academic transcripts of all completed qualifications. |
6. A 5-page research proposal on a topic of your choice. Click here for proposal guidelines |
7. Certified copy of your ID Document/Passport. |
8. An affidavit, signed by the applicant, clearly stating that the five-page proposal is not developed from an existing NQF 8/BCom Honours research study or another NQF 9/Masters degree study. |
3. Click here to start your official Masters or PhD application.
4. UJ Marketing M and D studies Application procedure for INTERNATIONAL STUDENTS
5. IMPORTANT: In addition to submitting the documents online, you are also required to email a copy of all documents in the checklist to istruweg@uj.ac.za
A rigorous application process is followed to qualify prospective students for these prestigious programs
Your application will not be processed if ALL documents are not correctly submitted
Need help?
Contact Prof Ilse Struweg, Head of Masters and Doctoral Studies at istruweg@uj.ac.za
APPLY NOW To apply download and complete the two forms below AND include certified copies of your ID and matric certificate AND highest qualification. UJ Student Agreement form 2023 Once completed please email all documents to customerx@uj.ac.za
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ABOUT THE CUSTOMER EXPERIENCE MANAGEMENT COURSE
The purpose of this SLP is to introduce the student to the basic principles of customer experience management, mainly in a consumer product and service context. This programme intends to provide a framework for individuals aspiring to become knowledgeable on the topic of customer experience. Through an enhanced understanding of the management of customer experience, the programme enables a student to influence their organisation’s customer retention, growth, loyalty and profitability positively in the long-term.
A broad discussion will be provided on different themes to orientate the reader towards the concept of customer experience management, namely an understanding of the concept of customer experience management, a perspective on customer experience management as part of service design, and the development of a customer experience strategy.
Application closing date | Open from 1 August 2021 for March 2022 offering & Application closing dates as per website |
Duration of study | Two-hour online workshops covered over five weeks with online content. |
Contact details | Ms. M Frazer 011 559 1423 |
What are the costs for the Customer Experience Management SLP?
R7500.00 per individual. Contact us for a custom quote on groups to take advantage of our corporate rates.
What do the costs include?
- Registration fee
- Access to the course content online
- Online lecture slides and classes
- Online practical contact session with your assigned lecturer via
Blackboard
(Blackboard is the University of Johannesburg’s online learning management
system) - Latest up to date customer experience management content developed by industry leaders and specialist academics in the field of Customer Experience management
- Convenient classes offered after-hours online(no need to put in leave)
Programme content
The programme is offered over five weeks. Students are expected to complete the online material for each week and to attend weekly practical sessions (online) where the content learned will be practiced under the guidance of a lecturer. The course content is therefore covered over five weeks. At the end of the third week, students will write 50 marks assessment. By the end of the 5th week, students will be expected to hand in a practical assignment (50 marks). Students’ final mark for the programme is calculated as: (ONLINE TEST % + PRACTICAL ASSIGNMENT %) / 2 X 100 to obtain the final mark for the certificate.
CUSTOMER EXPERIENCE MANAGEMENT CONTENT | |
WEEK 1 | WEEK 2 |
Introduction to the nature and importance of customer experience management (CEM) | Learn more about the role of customer experience management in the service design process |
WEEK 3 | WEEK 4 |
Learn more about the role of customer experience management in the service design process | Learn more about customer experience strategising, journey mapping, and service blueprint design (PART 1) |
WEEK 5 | |
Learn more about customer experience strategising, journey mapping and service blueprint design (PART 2) | |
ASSESSMENT 1 | ASSESSMENT 2 |
Write your 50 marks assessment and study your prescribed material and slides really well! | Hand in your practical assignment for marking – submit through an online submission. |
*Note that the weekly content layout can be reshuffled as per lecturer guidance.
ENTRANCE REQUIREMENTS
Applicants will only be considered if they meet the below entrance requirements: A valid matric certificate or equivalent
APPLICATION PROCESS
Applications are open three times a year. Please visit the website to view the latest closing dates for applications. Please keep an eye out on the website – the courses will only be run when a minimum number of candidates have been enrolled. If the minimum was not reached, you will be informed and the course offering will move over to the next proposed dates.
Kindly download the application forms above, complete these and then include certified copies of your ID, matric certificate, and highest qualification and email these to customerx@uj.ac.za
WORKSHOP DATES
All online workshops will take place from 17:30 – 19:30 on the specified Wednesdays below:
September course offering | | |
8 February 2023 – applications close | Weekly workshops 2,9,16, 23 and 30 March 2023 | Test: Saturday 25 March 2023 (90 minutes)
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Ready to apply?
Simply follow the steps under “application process” above and contact Ms Mariette Frazer at mfrazer@uj.ac.za if you have any questions.
CONTACT
Please contact the Customer Experience Management Co-ordinator: Ms Mariëtte Frazer
Deputy Head: Continuing Education Programmes
Email address:mfrazer@uj.ac.za orcustomerx@uj.ac.za
The Department of Marketing is proud to collaborate with the Wholesale and Retail SETA by hosting the Wholesale & Retail Seta Leadership Chair (Gauteng).
The mission of the Wholesale and Retail Leadership Chair is to produce national and internationally relevant research and equip retail professionals and academics with knowledge and skills to meet the demands of the 4th industrial revolution.
UJ Postgraduate Diploma Strategic Retailing
** This qualification is the first of its kind in South Africa and is targeted at retail professionals, and offered at NQF level 8
(same level as a BCom Honours degree). **
The aim of the PGDip (Strategic Retailing) is to strengthen and deepen the applied and practical competencies of the student in the acquisition, understanding, and application of retail strategies. It provides an intensive, focused, and applied specialisation within the Retail field to ensure that graduates are able to undertake advanced reflection and development by means of a systematic survey of current thinking, practice, theory, and methodology in the field of Retail. In creating future-fit leaders for both the wholesale and retail sectors, graduates of the PGDip (Strategic Retailing) will enter the global workplace with additional skills in advanced finance for managers, applied completive intelligence, and applied research. These skills will enable students to understand the impact of business decisions on the financial performance of the organisation and utilise industry research when making decisions.
Important to note:
Post Graduate Diplomas are professional qualifications at NQF level 8 (same as Honours level) with 120 credits and allows access to Masters programmes upon completion. Note that entrance requirements must be met for Masters programmes as set out in the College of Business and Economics rules and regulations booklet.
APPLY NOW for the Postgraduate Diploma Strategic Retailing qualification
Application closing date | Applications are open all year round |
Duration of study | 1 year (full-time) OR 2 years (part-time) |
Campus the qualification is based on | UJ, Bunting Road Campus (APB) / Online |
Contact details | Ms. M Frazer 011 559 1423/1414 |
What are the entry requirements for the Postgraduate Diploma Strategic Retailing?
Due to the specialised nature of the programme students are strictly selected based on academic merit – this means that even if an applicant meets the criteria specified below, acceptance is not guaranteed.
Applicants will only be considered if they meet the below entrance requirements:
- An applicant must hold an appropriate Advanced Diploma or a Bachelor’s degree in a retail or retail-related field, alternatively, an equivalent qualification to NQF level 7 as determined by a Status Committee.
- Candidates must have a 60% or higher average on their relevant NQF 7 level qualification.
- Applicants not meeting 60% average pass requirement in the stated subjects, but that can provide satisfactory evidence of at least 2 years of relevant work experience may be considered.
Who should enroll for the Postgraduate Diploma Strategic Retailing?
- Retail Graduates on a structured graduate development programme
- Product manager
- Retail category manager
- Regional / Divisional managers
- Shopping centre managers
- Key account manager
- Retail Sales manager
- Sales promotion manager
- Retail Brand manager Kindly email the following documents to
How do I apply for the Postgraduate Diploma Strategic Retailing?
Kindly email the following documents to postgradretail@uj.ac.za
1. Fully completed and signed application forms:
2. Certified copy of valid passport / ID
3. Certified copies of all degree certificates and academic transcripts (both for complete and
incomplete qualifications)
4. Curriculum vitae (no longer than two pages)
Should you experience problems with your application please contact Ms. Alice Avenant on 011 559-1424 / aavenant@uj.ac.za
Points to keep in mind:
- From another University:
- Currently studying – if you are applying when you are in your final year, you need to upload a University
stamped copy of your academic record including the first semester results of your final year. - Completed degree – when applying you must upload a University
stamped copy of your academic record
and
certified copy of your degree certificate - If your documents are not stamped this will result in your application being declined based on insufficient documentation provided.
- Currently studying – if you are applying when you are in your final year, you need to upload a University
- UJ student:
- You do not need to upload your academic record or degree – your academic record will be linked to your application automatically (you may skip point 3 above)
What are the costs involved for the Advanced Diploma Retailing?
The Postgraduate Diploma in Strategic Retailing qualification costs R54 350.00
Please note that the costs may vary from what is displayed above. To confirm costs, visit the University of Johannesburg’s Student Finance page which contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.
How long does it take to complete the Postgraduate Diploma Strategic Retailing?
The programme is offered on a full-time (1 year) or part-time basis (2 years):
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When are the classes offered for the Postgraduate Diploma Strategic Retailing?
The programme is offered fully online, therefore allowing individuals to complete the modules at their own pace. All modules should, however, be completed in full by the end of year one (if the full-time option is chosen) OR by the end of year 2 (if the part-time option is chosen).
What modules are offered on the Postgraduate Diploma Strategic Retailing – what will I study and learn?
Module name | NQF Level of the module | Credits per module | Module name | NQF Level of the module | Credits per module |
Integrated Retail Distribution Management | 8 | 16 | Applied Research | 8 | 16 |
Online Retailing | 8 | 16 | Contemporary Business Practices | 8 | 16 |
Applied Competitive intelligence | 8 | 16 | Advanced Finance for Managers | 8 | 12 |
Applied Strategic Retailing | 8 | 16 | Practical Retailing | 8 | 16 |
Further studies:
Upon completion of the PG Diploma Strategic Retailing, students that meet the admission requirements* for the below programmes, have the opportunity to apply for the following further study opportunities at the UJ:
- MCom Marketing* (Marketing Management)
- BCom Honours* (Marketing Management) qualification which was judged to be the benchmark qualification in South Africa by a Peer Review Panel.
Ready to apply for the Postgraduate Diploma Strategic Retailing?
Keep the information from this page when you go offline by downloading the UJ Postgraduate Diploma Strategic Retailing brochure
Frequently asked questions about the Postgraduate Diploma Strategic Retailing
If I’m working full-time, will I be able to complete the programme on a full-time basis?
As the programme is offered online, the rate of completion will be dependent on your own discipline and dedication. If you have a heavy workload, the part-time registration option (see above) is recommended.
My company wants to pay for my fees. Can you give me a quote?
Unfortunately, the Department cannot generate quotes for students. Please contact the College of Business and Economics on 0115593875 or you can contact Student Finance directly on 0115593935.