UJ Marketing Podcasts and Press

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Read the UJ Marketing’s specialist Marketing and Retail staff members’ publications featured in the popular press AND listen to the Department’s Podcast series

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#UJ MarketingFit PODCAST SERIES WHITE PAPERS

The podcast series white paper covers the topics discussed on each episode. Click on the white paper below to read more.

Podcast: #UJ MarketingFit – The data conundrums of the 21st century
In this episode, the heavyweights of Marketing (Dr. Melanie van Rooy) and the UJ lecturers Dr. Beate Stiehler-Mulder and Prof Ilse Struweg unpack the data conundrums of the 21st century.

White paper: Data in Marketing

Podcast: #UJMarketingFit – Spotting a Pop vs Professional futurist
Spotting a ​Pop Futurist vs professional futurist with Bronwyn William (Flux Trends), Carmen Murray (Boo Yah!), Dr. Beate Stiehler-Mulder and Dr. Marius Wait

White paper: Be FutureFit with foresight!

In Studio Podcast Bronwyn Williams Carmen Murray Beate Stiehler Marius Wait

Bronwyn Williams Carmen Murray Beate Stiehler Marius Wait

Why South African voters are resisting mobile political campaigns
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Published in: The Conversation ; The Citizen and Bizcommunity

By Prof Daniel Maduku

Uj Daniel Maduku

Customer satisfaction is not enough. Delight your customers!

Published in: Bizcommunity

By Prof Mornay Roberts-Lombard

Uj Prof Mornay Roberts Lombard

Retailers – give me an (even basic) experience!

 

Published in: Bizcommunity

By Prof Christine De Meyer-Heydenrych

Professor De Meyer Heydenrych

The Fourth Industrial Revolution in retail and the low-income consumer

Retail and Gen Z in 2020 – Who are they and what they want

Published in: Bizcommunity

By Ms. Semona Pillay

Ms Semona Pillay

​Retail in 2030: AI, IoT, big data, and omnichannel as teenagers

SA trends for brick and mortar stores – the present and the future

Published in: Bizcommunity

By Ms Mariette Frazer

Mrs Frazer

Is there a war between direct and online selling?

Published in: Bizcommunity

By Prof Marius Wait

Dr Wait

​Moving from differentiation to authenticity
SA trends for brick and mortar stores – the present and the future

Published in: Bizcommunity

By Dr Beate Stiehler-Mulder

Beate Stiehler Web

How SA’s online stores can manage the ‘deadweight loss of Christmas’ ​

Published in: Bizcommunity
By Dr. Thabang Mofokeng

Dr

Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-N

Published in: Bizcommunity

Three major mistakes Tiger Brands made in response to the listeriosis crisis​

Published in: The Conversation

By Prof Ilse Struweg

Uj Ilse Struweg

Innovative e-commerce approaches can help small businesses in Africa

Published in: The Conversation

By Prof Mercy Mpinganjira

Uj Prof Mercy Mpinganjira Web