BCom in Marketing ManagementHome » University Courses »
Faculty Website: College of Business and Economics
Department: Department of Marketing Management
Programme Level: Undergraduate
Programme Name: BCom in Marketing Management
Programme Code: B1CMMQ
Medium of Facilitation: Full-Time
NQF Level: 7
NQF Credits: 400
The purpose of this qualification is to provide students with the knowledge base, theories and methods of marketing management. Graduates from the degree will be able to demonstrate initiative and take responsibility in the application of ethical business principles and practice, and will be able critically to analyse, strategise and think independently and innovatively in dynamic marketing environments. The programme will develop entry-level marketing managers for public enterprises, business organisations, industry and other business entities. This programme also prepares students to pursue postgraduate studies in this or a cognate discipline.
Advertising Manager, Brand Manager, Customer Relationship Manager, Marketing Manager, Marketing Researcher, Customer Services Manager, Marketing Consultant, Media Planner, Sales Manager.
A minimum APS of 26. English 4 (50%), Mathematics or Technical Mathematics 4 (50%). Mathematical Literacy is not accepted.
Selection is based on academic credit.