BCom in Marketing Management

Home » University Courses » BCom in Marketing Management

General

Faculty Website: College of Business and Economics 
Department: Department of Marketing Management
Programme Level: Undergraduate
Programme Name: BCom in Marketing Management
Programme Code: B1CMMQ

Medium of Facilitation: Full-Time
NQF Level: 7
NQF Credits: 400
SAQA: 73780

Application Start Date: 1 April 2024
Application End Date: 31 October 2024

Campus: Auckland Park Kingsway

Contacts: UJ Call Centre 011 559-4555
Email: mylife@uj.ac.za

Duration of Study: 3 Years

Programme Fees


Purpose

The purpose of this qualification is to provide students with the knowledge base, theories and methods of marketing management. Graduates from the degree will be able to demonstrate initiative and take responsibility in the application of ethical business principles and practice, and will be able critically to analyse, strategise and think independently and innovatively in dynamic marketing environments. The programme will develop entry-level marketing managers for public enterprises, business organisations, industry and other business entities. This programme also prepares students to pursue postgraduate studies in this or a cognate discipline.


Career Opportunities

Advertising Manager, Brand Manager, Customer Relationship Manager, Marketing Manager, Marketing Researcher, Customer Services Manager, Marketing Consultant, Media Planner, Sales Manager.


Admission Requirements

A minimum APS of 26. English 4 (50%), Mathematics or Technical Mathematics 4 (50%). Mathematical Literacy is not accepted.


Selection Process

Selection is based on academic credit.


More Information

https://www.uj.ac.za/admission-aid/undergraduate/
Extended BSc in Life and Environmental Sciences (Zoology and Chemistry)

Latest News

| View All News
...

UJ tops 2024 global rankings for UN SDG on No…


In yet another significant development showing a commitment to addressing

...

UJ Cricket wins big at 2024 DP Lions Cricket Awards


The University of Johannesburg’s (UJ) Cricket Club won top team

...

UJ’s Chancellor, Phumzile Mlambo-Ngcuka, accepts an Honorary Doctorate from the…


The University of Johannesburg (UJ)’s Chancellor, Phumzile Mlambo-Ngcuka, accepted the

...

Vice-Chancellor Message – 07 June 2024


Our University has once again achieved notable recognition in global

...

Mgcini Vincent Msibi’s inspiring graduation journey at the University of…


While Mgcini Vincent Msibi has been working as a semi-skilled

UJ Faculties

| All Faculties
...

College of Business and Economics (CBE)


Created from the former Faculties of Management, and Economic and Financial Sciences

...

Faculty of Art, Design And Architecture


Industry-relevant and competitive professional programmes

...

Faculty of Education


Education has the power to transform human lives

...

Faculty of Engineering & the Built Environment


First in South Africa offering a full range of professional engineering qualifications

...

Faculty of Health Sciences


A preferred learner experience and innovative methods

...

Faculty of Humanities


To the benefit of individuals, the University and the community we serve

...

Faculty of Law


Traditional, specialised and short course Law programmes

...

Faculty of Science


Innovatively creating new knowledge and leading scientists

...

Johannesburg Business School


JBS. The Business of Reimagining Your Future.