Advanced Diploma in Marketing ManagementHome » University Courses »
Faculty Website: College of Business and Economics
Department: Department of Marketing Management
Programme Level: Postgraduate
Programme Name: Advanced Diploma in Marketing Management
Programme Code: A34MMQ
Medium of Facilitation: part-time, Full-Time
NQF Level: 7
NQF Credits: 136
The purpose of the Advanced Diploma in Marketing Management is to provide students with contemporary, intensive, focused and applied competencies in the multidisciplinary field of marketing to enter the field of commerce and industry as middle-level marketing practitioners. The student will be able to ascertain current and emerging trends in marketing practice, apply financial, information technology and entrepreneurial skills to marketing planning. Students will be equipped with the skills of planning, organizing, leading and controlling entrepreneurial initiatives in marketing, and differentiate and apply different research methodologies within a marketing environment.
An applicant must hold an appropriate Diploma at NQF level 6 (360 minimum total credits) with a 60% pass average in all Marketing modules at NQF level 6. Marketing related work experience may be considered. Students may be interviewed.