PhD Marketing Management

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College of Business and Economics, Department of Marketing Management
Faculty: College of Business and Economics
Department: Department of Marketing Management
Programme Level: Postgraduate
Programme Name: PhD Marketing Management
Programme Code: P1DMMQ
Medium of Facilitation:
NQF Level: 10
NQF Credits: 360
SAQA: 96969

Application Start Date: Apr 1, 2022
Application End Date: Oct 31, 2022

Purpose

The purpose of this qualification is to develop applied and highly specialised competencies and practical skills in the acquisition, interpretation, comprehension and application of marketing management principles. The qualification also intends to make original contributions to the field.

Career Opportunities

Curriculum

Admission Requirements

Rules of access (Thesis based):
A student who is in possession of a university based Master's qualification in Marketing Management with a minimum of 65% or higher on NQF LEVEL: 9 may apply for admission to this qualification. The student must have completed an honours module of Research Methodology (NQF LEVEL 8 or 9) undertaken as part of a postgraduate degree with an average of 60% or higher. Successful candidates are required to do preparatory work such as pre-reading, literature reviews, concept development and the successful completion of short courses and/or knowledge developments as part of their proposal writing requirements. In addition, candidates will also be required to defend their research proposals at a special School/departmental session. Student number constraints may limit the number of intake for the next year and necessitate a selection process consisting of selection interviews and a research proposal exercise. The Dean of the College of Business and Economics may refuse a student admission to the Doctoral qualification if of the opinion that the student's academic background is insufficient for the proposed studies.

Rules of access (article based):
A student who is in possession of a Master's qualification in Marketing Management (on NQF level 9) with a minimum of 75% or higher may apply for admission to this format. In addition, the student must have completed a module of Research Methodology (on NQF level 8 or 9) as part of a postgraduate qualification with an average of 60% or higher. Student number constraints may limit the number of intake for the next year and necessitates a selection process consisting of selection interviews and a research proposal exercise. Finalisation of registration for the programme (and /or continued registration) is subject to the applicants complying with School/departmental specific requirements. Such requirements usually include preparatory work leading up to a research proposal that is approved by the School/department. Possible examples or preparatory work are pre-reading, literature reviews, concept development and successful completion of short courses aimed and and/or knowledge developments. Candidates are required to successfully defend their research proposals at a special School/departmental session. The Dean of the College of Business and Economics may refuse a student admission to the Doctoral qualification if of the opinion that the students' academic background is insufficient for the proposed studies.

Selection Process

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