Short Learning Programme Content Creation and Media Relations for Public Relations

Purpose

The purpose of the SLP ‘Content creation and media relations for Public Relations’ is to equip students with knowledge to write and produce media content for traditional and digital media platforms. In Public Relations and related industries, there is a market-demand for competencies to create, produce and manage content for media platforms, whether on social media, or old media platforms. The SLP is ideal for workplace professionals who wish to pursue a career in public relations, this SLP provides the opportunity for a path to professional development and the option to allow for career changes in related communication disciplines. It is envisaged that this SLP will provide a springboard to those already employed, but with no formal qualifications to obtain one. Doing so can potentially increase their access to further study in line with lifelong learning.

Career Opportunities

Careers within the public or private sector include working as marketing assistants, advertising assistants, corporate communication practitioners, strategic communication practitioners, social media influencers, content creators, social media strategists, brand managers, digital storytellers, public relations practitioners, media relations practitioners, publicity managers, social media marketing practitioners, and social media community managers.

Admission Requirements

National Senior Certificate (NSC) NQF Level 4 or equivalent.

Selection Process

Applicants will be reviewed based on academic merit.

More Information