About Mrs Caroline Azionya
Caroline Azionya lectures strategic communication in the School of Communication at UJ. She has lectured on the degree and diploma offered in the Department of strategic communication. Prior to 2008 she worked in the private sector as a consultant in the strategic communication industry with various clients from the financial services, telecommunications and government sectors. Caroline’s research interests include generational theory, digital and value creation. Her pedagogical research interests revolve around learning agility and authentic learning.
MA (Marketing Communication) Cum Laude, University of Johannesburg (2015)
BA (Honours) Communication, University of the Free State (1999)
BA (Communication), University of the Free State (1998)
Azionya, C.M., &, Oksiutycz, A. (2019). An authentic learning teaching model to promote learning agility in a university course. The Independent Journal of Education 14(1) pp. 6-18.
Azionya, C.M., Oksiutycz, A., & Benecke, R. (2019). A model for value based public relations education. Public Relations Review 45 (3) pp
Oksiutycz, A. & Azionya. C. (2017) ‘Using action research for curriculum development and improving learning experience: a case study’ South African Journal of Higher Education 31(3) pp.193-208.
Chapter in book
Azionya, C.M & Sitto, K.M. (2018). Understanding the characteristics of online writing. Chapter in Connect: Writing for Online Audiences Understanding the characteristics of online writing. Cape Town: Juta.
Industry Related Reports
Overton de Klerk, N & Azionya, CM. (2020, Oct 12). The world is drowning in Covid-19 communication but isn’t much smarter for it. (Daily Maverick op-ed).
Azionya, C.M. (October 3, 2016). Human trafficking awareness survey results. The University of Johannesburg and the International Organisation for Migration (IOM).
Azionya, C.M., Benecke, R., Crystal, A., Davis, C., Levy, N., Muir, C & Verwey, S. (2014). The South African public relations and communication landscape. Global Alliance for Communication Management.
Azionya, C.M., Oksiutycz, A., & Benecke, R. (2018). Value-based public relations education through exposure to complex societal issues: a collaboration between a university and an intergovernmental organisation. Paper presented at the World Public Relations Forum, Oslo.
Oksiutycz, A., & Azionya, C.M. (2016). Communicating human trafficking issues in South Africa: a critical assessment of current practices. Paper presented at the Academy of World Business, Marketing and Management Conference.
Azionya, C. (2015). Millennials and Trust. Paper presented during a panel discussion. International Public Relations Association (IPRA) World Congress, SACOMM path 2015, Johannesburg.
Facilitator/Chair at the SACCOM path of the IPRA conference for Adendorff, W. (2015). The business of a memorial – a case study, Dr Botha, E. (2015). Soccer Laduma. Toyer, A. & Abrahams, R. (2015) and Ushering in a new era for the Cape Town International Jazz Festival.
Oksiutycz, A., & Azionya, C.M. (2015). Communicating human trafficking issues in South Africa: a critical assessment of current practices. Paper presented at the UNISA College of Law Conference Celebrating 26 years of the UN Convention on the Rights of the Child.
Azionya, C.M., Benecke, R. &, Oksiutycz, A. (2014). Study of the South African Broadcasting Corporation’s Collaborative Stakeholder Engagement – The Millennials’ Perspective. Paper presented at the Academy of World Business, Marketing and Management Conference.
Oksiutycz, A., & Azionya, C.M. Disillusionment and resilience – The realities of living in Zandspruit Informal Settlement, Gauteng. Paper presented at Sociology of Migration Colloquium, University of Johannesburg, 2019.
Azionya, C.M., Benecke, R. &, Oksiutycz, A. (2018). Using value based strategic communication education to instil a diversity sensitive and poly-contextually responsive ethical conscious in Millennial students. Presented at SACCOM, University of Johannesburg.
Azionya, C.M., Benecke, R. &, Oksiutycz, A. (2014). The SABC’s use of social collaborative technology: a consumer engagement approach. Presented at SACOMM, North West University – Potchefstroom.
Azionya, C.M & Oksiutycz, A. (2013). The application of interdisciplinary communities of practice and action learning in strategic communication education. Presented at SACCOM, Nelson Mandela Metropolitan University
Excellence in Teaching/Awards and Recognition
Pioneered an innovative authentic teaching model in the Department of Strategic Communication which involves curriculum based community involvement and a collaboration with the Direct Marketing Association and the Department of Graphic Design at UJ. The concept was developed further collaboratively with a colleague Anna Oksiutycz from the Department of Strategic Communication and Christa Van Zyl from the Department of Graphic Design. The initiative has catalysed broader involvement and influenced programme delivery. (2011 to 2020)
The collaboration with the International Organisation for Migration attracted the attention of the European Commission. The teaching model has been identified as a best case example and will be used in the formation of policy around counter trafficking activities and funding. (2014)
The initiative has won the most awards in the School of Communication and the Department of Strategic Communication [over 14] Assegai Student Awards for the past five years. (2010 – 2020), an Ignition Student Award (2015), and a gold Prism in the student category (2017).
Recognition of excellence in teaching by the IOM (2015).