Prof Anna Oksiutycz

Associate Professor
Name: Anna Oksiutycz
Location: B-Ring 619 Auckland Park Kingsway Campus
Department of Strategic Communication Staff  Staff Members

Contact Details:
Tel: 011 559 2849

Email: aoksiutycz@uj.ac.za

About Prof Anna Oksiutycz

Qualifications:

PhD Communication, University of South Africa
MBA, Durham University, UK
MCom Communication Management, University of Pretoria, RSA
Pg. Dip, Business Organisation and Management, Bialystok Technical University, Poland
MA Journalism (Cum Laude), St Petersburg State University, Russia

Overview/bio:

Anna Oksiutycz is an Associate Professor in the Department of Strategic Communication at the University of Johannesburg. Anna has expertise in strategic communication, business management, marketing communication and research. She teaches research and strategic communication modules on undergraduate and postgraduate courses and has successfully supervised many postgraduate students, including over 50 honours students and 20 masters’ students.

As the Editor-in-Chief of Communicare: Journal for Communication Studies in Africa, Anna champions academic debate and promotes the contribution of African scholars to global theory and research in communication.

She participated in collaborative research and teaching projects with several organisations, including the UN International Organization for Migration, Gauteng Department of Human Settlements, South African Depression and Anxiety Group, Childline and the UJ Faculty of Art Design and Architecture. In a classroom, she promotes critical thinking, interdisciplinary teaching, authentic learning approaches, and collaborative technologies. She presented numerous conference papers at local and international conferences and published articles in academic journals and book chapters. She has been an adjudicator for the International Association of Business Communicators (IABC) Silver Quill Awards (regional) and Golden Quill Awards (global). She is also an external examiner for other universities and article and chapter reviewer for national and international academic journals and publishers.

Research Interests: Keywords / concepts

Strategic communication, stakeholder communication and engagement, governance and transparency, brand communication, internal communication strategy, government communication, Public Relations in Africa.

Publications:

Oksiutycz, A.  & Mwadiwa, K.F. (2023) Using social media as a tool for dialogic engagement: the case of an NGO in South Africa, Communicatio, 49(1): 90-111. https://doi.org/10.1080/02500167.2023.2216901

Malatji, J., Lubinga, E. & Oksiutycz, A. (2022). Examining public awareness of the Office of the Tax Ombudsman in South Africa. Journal of Public Administration, 57(2): 101-113. https://hdl.handle.net/10520/ejc-jpad_v57_n2_a11

Oksiutycz, A. & Azionya, C.M. (2022). Informal settlements: a manifestation of internal and cross border migration. In P. Rugunanan & N. Xulu-Gama (eds). Migration in Southern Africa. Cham: Springer, 109-124. https://link.springer.com/chapter/10.1007/978-3-030-92114-9_8

Oksiutycz, A. (2021). Social capital, stakeholder engagement and the public sphere. In R. Benecke, S. Verwey & T Phumo (eds). Strategic communication in South African perspective. Oxford University Press, 88-111.

Oksiutycz, A. & Angelopulo, G. (2021). Legitimisation of banking transparency in the institutional field discourse in South Africa. Communitas, 26(2): 198-215 https://doi.org/10.18820/24150525/Comm.v26.12

Oksiutycz, A. & Lubinga, E. (2021). Factors affecting the adoption of personal safety apps among Millennials in Johannesburg, South Africa. SA Journal of Information Management. South African Journal of Information Management, 23(1), a1246. https://doi.org/10.4102/sajim.v23i1.1246

Azionya, C. & Oksiutycz, A. (2019). A teaching model to promote learning agility in a university course. Independent Journal of Teaching and Learning, 14(1): 6-18. https://hdl.handle.net/10520/EJC-168565bdf9

Azionya, C. Oksiutycz, A & Benecke D.R. (2019). A model for value based public relations education in a diverse and poly-contextual society. Public Relations Review, 45 (3): 101767.  https://doi.org/10.1016/j.pubrev.2019.04.001

Oksiutycz, A & Nhedzi, A. (2018). Zimbabwean communication agencies: current state and future prospects. Communicare, 37(1):94-117. https://journals.uj.ac.za/index.php/jcsa/article/view/1584/927

Oksiutycz, A & Azionya, C. (2017). Using action research for curriculum development and improving the learning experience: a case study. South African Journal of Higher Education, 31(3):193-208. https://doi.org/10.20853/31-3-1062

Oksiutycz, A & Kunene, S. (2017). Contribution of online communication to brand reputation among Millennials in the Vaal Region. Communicatio, 43(3):74-94. https://doi.org/10.1080/02500167.2017.1340318

Mokaeane, S.B. Moloi, K.C & Oksiutycz-Munyawiri (2017). Corporate Reputation Management: a case study of the Emfuleni Local Municipality in South Africa. Journal of Public Administration, 52(2) 381-392 https://hdl.handle.net/10520/EJC-bf4f0d598

Benecke, D.R. & Oksiutycz, A. (2015). Changing conversation and dialogue through LeadSA: an example of public relations activism in South Africa. Public Relations Review, 41(5):816-824. https://doi.org/10.1016/j.pubrev.2015.06.003

Oksiutycz, A. (2012). The transparency of the South African Reserve Bank: a stakeholder approach. Communicare, 32(1): 1-18. https://doi.org/10.36615/jcsa.v31i1.2073

Oksiutycz, A. & Pambault, M. (2011). Public relations practice in private sector companies in Gabon. Public Relations Review, 37(3):274-280. https://doi.org/10.1016/j.pubrev.2011.03.011

Oksiutycz, A. (2006). Power, empowerment and organisational communication. Communicare, 25(2): 25-41. https://doi.org/10.36615/jcsa.v25i2.1741

Conference participation & proceedings:

Oksiutycz, A. & Azionya, C. (2019). Disillusionment and resilience – the realities of living in Zandspruit informal settlement, Gauteng. Paper presented at the Sociology of Migration Colloquium, University of Johannesburg, Johannesburg, 1-2nd July 2019.

Lubinga, E., Oksiutycz, A.  & Malatji, J. (2019). Examining public awareness about the Office of the Tax Ombudsman in South Africa. Paper presented at 4th Annual International Conference, IPADA, Johannesburg, 3-5th July 2019.

Oksiutycz, A., Azionya, C, & Benecke, R.D. (2018). Value Based Public Relations Education through exposure to complex societal issues; a collaboration between a university and intergovernmental organisation. Paper presented at the Global Alliance for Public Relations and Communication Management Academic Research Colloquium, World Public Relations Forum, Oslo, Norway, 22-24 April 2018.

Azionya, C., Oksiutycz, A. & Benecke, R.D (2018). Using Value Based Strategic Communication education to instil a diversity sensitive and poly-contextually responsive ethical conscience in Millennial students. Paper presented at South African Communication Association (SACOMM) Conference, University of Johannesburg, Johannesburg, 12 -14 September 2018.

Oksiutycz, A. & Lubinga E. (2018). Adoption of personal safety apps by selected University students in South Africa. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Athens, Greece, 16-20 July 2018.

Oksiutycz, A. & Nhedzi, A. (2018). A profile of Zimbabwean communication industry: practices and trends. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Athens, Greece, 16-20 July 2018.

Oksiutycz, A., Azionya, C, & Benecke, R.D. (2018). Value Based Public Relations Education through exposure to complex societal issues; a collaboration between a university and intergovernmental organisation. Paper presented at the Global Alliance for Public Relations and Communication Management Academic Research Colloquium, World Public Relations Forum, Oslo, Norway, 22-24 April 2018.

Ralehoko, K, Oksiutycz-Munyawiri, A. & Maleho, L. M. (2018). Bridging the gap between image projected by an oil company and reputation held by the community stakeholders. 9th International Conference on Social Sciences, North West University, George, 29-31 August 2018.

Oksiutycz, A. (2016). Exploring the relationships between corporate transparency and strategic communication. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference Cracow, Poland, 18-21 July 2016.s

Oksiutycz, A & Azionya, C. (2016). An analysis of human trafficking awareness campaigns in South Africa 2010-2015. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference Cracow, Poland, 18-21 July 2016.

Oksiutycz, A & Azionya, C. (2015). Communicating human trafficking in South Africa: a critical assessment of current practices. Paper presented at the UNISA conference Celebrating 26 Years of UN Convention on the Rights of the Child, Johannesburg 22-24 July 2015

Azionya, C. Benecke, R & Oksiutycz, A. (2014). A study of the South African Broadcasting Corporation’s collaborative stakeholder engagement – The Millennial’s’ perspective. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference Dubai, UEA, 11-14 August 2014.

Azionya, C., Benecke, R & Oksiutycz, A. (2014). The SABC’s use of social collaborative technology: consumer engagement approach. Paper presented at South African Communication Association (SACOMM) Conference, NWU, Potchefstroom, 30 September -3 October 2014.

Benecke, R & Oksiutycz, A. (2014). Changing social conversation and dialogue through LeadSA: an example of public relations activism in South Africa. Paper presented at the Global Alliance for Public Relations and Communication Management Academic Research Colloquium, 8th World Public Relations Forum, Madrid, 1 September 2014.

Oksiutycz, A. & Azionya, C. (2013). Application of interdisciplinary communities of practice and action learning in university strategic communication education. Paper presented at South African Communication Association (SACOMM) Conference, NMMU, Port Elizabeth, 25-27 September 2013.

Verwey, S., Muir, C., & Oksiutycz, A. (2013). Neighbourhood reputation dimensions as drivers of destination perceptions: a case study of greater Melville area. Paper presented at the International Conference of Place Branding, Manchester Metropolitan University, Manchester, February 2013.

Oksiutycz, A. (2012). Embracing the challenge of diversity–employer brand development in a multinational mining company in Southern Africa. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference Budapest, Hungary, 13-19 July 2012.

Oksiutycz, A. (2010). Beyond inflation targeting – intersubjectivity and transparency of the South African Reserve Bank. Paper presented at South African Communication Association (SACOMM) Conference, University Johannesburg, Johannesburg, 27-29 September 2010.

 Contact details:

Tel: 011 559 2849          Email: aoksiutycz@uj.ac.za