What our Graduates say

Anele Sikakana

“

Securing my honours degree in marketing has had a profound impact on my career. The extensive knowledge and practical skills I acquired during my studies have empowered me to thrive both as an entrepreneur and in the diverse marketing positions I have held. From formulating effective marketing strategies to analysing consumer behaviour and trends, my degree has armed me with tools to make data-driven, consumer-centric decisions that foster business growth. Additionally, it has unlocked numerous doors to exciting personal and professional opportunities, instilling in me the confidence to assume leadership roles and make significant contributions to my organisation’s success. I am truly grateful for the expertise I obtained during my honours and subsequent master’s studies in marketing at the University of Johannesburg.”

Megan Moore

Retail Category Manager: Personal & Fabric Care

“Qualifying with an Honours Degree from a prestigious University such as UJ certainly provided many opportunities for me as an individual entering the working world. The skills provided in developing sound analytics to make data-driven decisions across different marketing facets truly aided my transition to the working world. One of the most memorable elements of the Honours Programme was the industry exposure our lecturers organised for us – be it guest speakers or the opportunity to present our projects to organisations that provided a project brief. One such organisation was Colgate-Palmolive leading me to pick my first position as a graduate in the Colgate Internship programme.

The knowledge of the UJ Marketing Department is vast and always entrenched with research – but what truly sets it apart is the structure of multiple group projects to address hands-on industry assignments, that enhances practical applications, closing the academic-to-industry gap.  A truly differentiating factor in a highly competitive job market.”

Miguel Martins

Customer Development Manager – Shoprite/Checkers, National Ok Foods, and Shoprite Wholesale

“The programme opened doors for me to engage with industry leaders and experts, allowing me to gain firsthand insights into real world challenges and trends. These interactions allowed me to gain networking opportunities while broadening my perspective on various industries and their dynamics.

Overall, my BCom Marketing Honours journey has equipped me with a robust foundation for navigating the complexities of the business world, fostering a holistic and strategic outlook that continues to benefit me in my career.”

Patrick Mahlangu

“I hold a BCom (Hons) in Marketing Management and MCom in Business Management with specialisation in Marketing degrees. Obtaining the Mcom unlocked so many opportunities for me and allowed me to dab into both the academic and corporate fields.”

Employment: Founder of Lerato Agency and  PatonBrands , Social Media Manager at the Brave Group

Linkedin profile Patrick Mahlangu

Lesego Mothwa

“I completed the Advanced Diploma in Retailing in 2018. Completing this qualification prepared me to be ready for the outside world. I believe I have acquired very valuable knowledge that could be of great use once I start working. I am currently enrolled in the BCom Honours in Marketing Management at UJ.” – Lesogo Mothwa

Linkedin profile Lesogo Mothwa

Rebecca Mosoma

The start of my success story emerged at the University of Johannesburg.  A journey I am tremendously proud to share with the world because, for me, this was the standard-setter, the game-changer, the difference maker! It all began in 2014 when Professor Denial Maduku summoned me to his office to discuss my semester test results. He said, regretfully “it is heart-rending to watch a talented student operate beneath their capabilities. I am saying this because the manner in which you articulate yourself and apply your logic in class does not translate into your examination results”. At this instant, this brief interaction with someone who believed in me a little more than I did in myself, changed me, and it changed my path forever!

Today, Rebecca Masoma is known as an enthusiastic, self-starter with numerous awards in both industry and the academic space. In 2015 I was awarded Top Student, obtained 6 distinctions for my BCom Honours qualification, the highest marks for my empirical research dissertation (Highest in the history of the marketing department). This automatically gained me an entry into the research methodology Honours poster competition, where I won third prize. Lastly. I was part of the winning team of the Colgate Honours 2016 challenge.

My drive to operate at full capacity accelerated my professional career as well. Advancing from Graduate Trainee to CCSD Executive and recently promoted to Category Account Manager within a space of 5 years. In addition to my promotions, I received an award as one of the youngest top talents in the organisation. Furthermore, I led a special project which was identified as “Best in Class” by the Business transformation team in NESTLÉ Zone AOA (Africa, Oceania, and Asia) region.

In the 5 years that I have been in the industry, with all my accolades. I know for sure that NO other institution could have prepared me for the rigorous corporate environment. The Marketing Management Course from the University of Johannesburg set me apart from other graduates, it broadened my commercial understanding, my ability to operate in fast-paced environments, and to apply myself pragmatically. These are integral skills required in the dynamic business environment we operate in today. Above all things, the mentorships of the lectures at the institution make a world of difference. I believe we are all twinkly stars and sometimes the driving force to our success is seeing ourselves through the lenses of those who believe in us.