About Dr Elna Rossouw
Elna completed her BA Communication (1977) and BA Honours in Communication (1978) at RAU, the predecessor of UJ.
In 1979, she joined Beeld newspaper and three years later became the only permanent feature writer for Sarie magazine in Johannesburg. She resigned in 1987 to raise a family and start a freelance career in journalism, contributing to various South African consumer magazines and business-to-business publications. In 1991, she joined Rooi Rose magazine as supplements’ editor, and was later promoted to managing editor.
At the start of the millennium, Elna chose to pursue an academic career combining the practice and science of journalism, and joined the Department of Communication at RAU. In 2005, she completed her MPhil in Journalism (cum laude) at Stellenbosch University and submitted her PhDD – exploring the field of magazine journalism – in July 2021.
Elna served as a judge on a number of industry panels that recognise excellence in journalism. She is a member of SANEF and SACOMM.