About Dr. I. Lubbe
Dr Lubbe is a senior lecturer and BCom Marketing Management Programme Coordinator. She is based on the Kingsway Campus where she teaches B2B Marketing, Integrated Marketing Communications and Strategic Marketing (BCom (Hons) programme). Dr Lubbe has 10 years industry experience and holds a PhD (Marketing Management) from the University of Johannesburg, and an MA (Marketing Management) from Kingston Business School (UK, London). She is also an associate member of the Chartered Institute of Marketing (DipMACIM).