Short Learning Programme in Marketing Research

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Faculty Website: College of Business and Economics 
Department: Department of Marketing Management
Programme Level: Continuous Education Programmes
Programme Name: Marketing Research
Programme Code: S3MM3O

Medium of Facilitation: Online
NQF Level: 7
NQF Credits: 16

Senate Approval: S549/2020(4)

Application Start Date: 1 April 2022
Application End Date: 31 December 2022

Campus: Online

Contacts: UJ Call Centre 011 559-4555

Duration of Study: 7 weeks

Programme Fees


The purpose of the SLP is to focus on guiding the student through the marketing research process and enables them to conduct and present sound marketing research. The aim is to develop the intellectual competencies and practical skills needed to make a range of decisions relating to the marketing research process and to be able to conduct a marketing research project.

Admission Requirements

A student would need to be in the process of completing or in possession of a BCom / AdvDiploma / BTech (Marketing-related qualification), where both Marketing Management 1A and 1B modules or equivalents have been completed on NQF 5 level.

More Information
Extended BSc in Life and Environmental Sciences (Zoology and Chemistry)

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