Marketing Research

College of Business and Economics, Department of Marketing Management
Faculty: College of Business and Economics
Department: Department of Marketing Management
Programme Level: Continuous Education Programmes
Programme Name: Marketing Research
Programme Code: S3MM3O
Medium of Facilitation:
NQF Level: 7
NQF Credits: 16
SAQA: 

Application Start Date: Apr 1, 2022
Application End Date: 

Purpose

The purpose of the SLP is to focus on guiding the student through the marketing research process and enables them to conduct and present sound marketing research. The aim is to develop the intellectual competencies and practical skills needed to make a range of decisions relating to the marketing research process and to be able to conduct a marketing research project.

Career Opportunities

Curriculum

Admission Requirements

• A student would need to be in the process of completing or in possession of a BCom / AdvDiploma / BTech (Marketing-related qualification), where both Marketing Management 1A and 1B modules or equivalents have been completed on NQF 5 level.

Selection Process