Senior Manager Strategic Relations
Name: Rudy Petersen
Location: 228c Maropeng Doornfontein Campus
Tel: 011 599 6043
About Rudy Petersen
Rudy is one of the few staff members at UJ having obtained qualifications and connections with all three UJ Legacy Institutions. He completed his first degree in Psychology at UNISA in 1994 correlating with the advent of democracy in SA. He then went on to complete a Master’s Degree in in Human Resource Management at the then RAU in 2000 (YTK) compliant. His foremost ultimate and academic highlight concluded with completing an MBA at then Technikon Witwatersrand (TWR) in Partnership with the University of Whales (UK). He currently has intention to commence with his PhD and is in the process of developing his Proposal.
Rudy’s Career commenced in 1996 at UJ at then TWR after serving ten years in administration at the then Gauteng Department of Health. He joined the then TWR as Student Development Practitioner in Student Affairs and moved on to head the Division in the Year 1999 when the then HOD resigned. In 2000 He joined the Marketing and Communications Department as HOD for Student Marketing. At the onset of the RAU / TWR merger he was deployed to Head Government and City Relations at the newly merged University of Johannesburg (UJ). From 2008 to 2012 as Senior Manager responsible for Student Marketing and in 2013 and for a short while as Senior Manager: Community Engagement. In view of the UJ’s ambitious 2025 strategy and in line with the UJ Vision towards Global Excellence and Stature embracing the newly launched “Art of accomplishment” Brand Strategy, Rudy was appointed to Head up Strategic Relations with Government in a “Unique role” working side by side with the Development Office to penetrate untapped Organs of State markets as well facilitating Stakeholder Relations with Government.
His vision is establish best practice “Organs of State” (Government) Relations at UJ and ensure that UJ becomes a trendsetter in this regard in line with the UJ’s 2025 towards Global Excellence and Stature.