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Faculty Website: College of Business and Economics
Department: Department of Marketing Management
Programme Level: Continuous Education Programmes
Programme Name: Marketing 101
Programme Code: S34M1Q
Medium of Facilitation: Online
NQF Level: 5
NQF Credits: 32
The purpose of this SLP is to introduce the student to marketing, mainly in a consumer product context. On a practical level, the student will have attained the necessary experience to identify environmental trends, understand basic consumer behavior and market segmentation in a marketing context.
Two entry routes are possible: 1. Applicants who aim to enter the Higher Certificate in Marketing and Sales – these students needs a NSC with Higher Certificate endorsement. 2. Applicants who aim to enter the Diploma in Marketing – these students needs a NSC with Diploma endorsement and an appropriate APS score.