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College of Business and Economics, Department of Marketing Management
Faculty: College of Business and Economics
Department: Department of Marketing Management
Programme Level: Continuous Education Programmes
Programme Name: Customer Experience Management
Programme Code: S3MM1O
Medium of Facilitation: Online
NQF Level: 5
NQF Credits: 0
Application Start Date: Apr 1, 2022
Application End Date:
The purpose of this SLP is to introduce the student to the basic principles of Customer Experience Management (CEM), mainly in a consumer product and service context. This programme intends to provide a framework for individuals aspiring to become customer experience experts by enabling a student to influence their organization’s customer retention, growth, loyalty and profitability positively in the long-term in the context of the 4th industrial revolution.
A matric certificate on NQF level 4 or NQF lever 4 or equivalent.