BA in Digital Media Design

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Department of Multimedia, Faculty of Art, Design and Architecture
Department: Department of Multimedia
Programme Level: Undergraduate
Programme Name: BA in Digital Media Design
Programme Code: B8DM3Q
Medium of Facilitation: Full-Time
NQF Level: 7
NQF Credits: 360
SAQA: 93991

Application Start Date: 
Application End Date: Apr 1, 2022


The purpose of the Bachelor of Arts in Digital Media Design is to develop and prepare students for entry into digital media design careers or into postgraduate studies, by enabling them to apply integrated knowledge and advanced conceptual thinking skills to innovatively solve complex digital media design problems. This programme will equip students with a thorough foundation in the knowledge of design practice and theory, to conduct design criticism and research. Students will develop and produce a range of digital media for the screen such as interaction design, including application design, user interface design and user experience design. Digital video design, including editing and compositing music videos, two dimensional animation, motion graphics and digital photography.

Career Opportunities

This degree prepares students for
careers in the design, film, broadcast and advertising industries as: interaction
designers, user experience designers, user interface designers, service designers, music video designers,
multimedia animators, motion graphics designers, information designers, video editors, video compositors, digital photographers, digital media
consultants and or creative directors.


Admission Requirements


Selection Process

A minimum APS of 23 with Mathematics or 24 with Mathematical Literacy.
English 5 (60%+), Additional language 4 (50%+) and Mathematics 3 (40%+) or Mathematical Literacy 4 (50%+)

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