BA in Digital Media Design

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Faculty Website:   Faculty of Art, Design and Architecture
Department: Department of Multimedia
Programme Level: Undergraduate
Programme Name: BA in Digital Media Design
Programme Code: B8DM3Q

Medium of Facilitation: Full-Time
NQF Level: 7
NQF Credits: 360
SAQA: 93991

Application Start Date: 1 April 2024
Application End Date: 31 October 2024

Campus: Auckland Park Bunting Road

Contacts: 011 559-1117 or 011 559-1098

Duration of Study: 3 Years

Programme Fees


The purpose of this qualification is to develop and prepare students for entry into digital media design careers or into postgraduate studies, by enabling them to apply integrated knowledge and advanced conceptual thinking skills to innovatively solve complex digital media design problems. This programme will equip students with a thorough foundation in the knowledge of design practice and theory, to conduct design criticism and research. Students will develop and produce a range of digital media for the screen such as interaction design, including application design, user interface design and user experience design. Digital video design, including editing and compositing music videos, two dimensional animation, motion graphics and digital photography.

Career Opportunities

This degree prepares students for careers in the design, film, broadcast and advertising industries as: interaction designers, user experience designers, user interface designers, service designers, music video designers, multimedia animators, motion graphics designers, information designers, video editors, video compositors, digital photographers, digital media consultants and or creative directors.

Admission Requirements

A minimum APS of 25 with Mathematics or 26 with Mathematical Literacy. English 5 (60%+), Mathematics 3 (40%+) or Mathematical Literacy 4 (50%+)

Selection Process

In addition to the minimum admission requirements as outlined above, prospective students must submit a prescribed portfolio containing a number of set tasks. The tasks are constructed to determine the suitability of the candidate and are described clearly and contain explicit assessment criteria. Successful portfolios are selected as follows: Portfolios are assessed by a panel of Departmental assessors according to the specified assessment criteria. Candidates who are competent in all tasks and projects are accepted. Candidates who are not competent in all tasks and projects are not accepted. Candidates who are competent in some but not all tasks and projects are re-assessed and accepted based on the highest number of competent tasks and projects in a descending order. If all submitted portfolios are assessed as competent, portfolios that demonstrate best practice will be accepted in order of merit based on the number of seats available. Candidates are informed in writing of the portfolio assessment, after which the portfolios may be collected. Uncollected portfolios are discarded on the official closing date of the University. Candidates that are not accepted may on request receive feedback on why their submission was not successful.

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Ba In Digital Media Design

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