BA in Digital Media Design

Purpose

The purpose of this qualification is to develop and prepare students for entry into digital media design careers or into postgraduate studies, by enabling them to apply integrated knowledge and advanced conceptual thinking skills to innovatively solve complex digital media design problems. This programme will equip students with a thorough foundation in the knowledge of design practice and theory, to conduct design criticism and research. Students will develop and produce a range of digital media for the screen such as interaction design, including application design, user interface design and user experience design. Digital video design, including editing and compositing music videos, two dimensional animation, motion graphics and digital photography.

Career Opportunities

This degree prepares students for careers in the design, film, broadcast and advertising industries as: interaction designers, user experience designers, user interface designers, service designers, music video designers, multimedia animators, motion graphics designers, information designers, video editors, video compositors, digital photographers, digital media consultants and or creative directors.

Admission Requirements

A minimum APS of 25 with Mathematics or 26 with Mathematical Literacy. English 5 (60%+), Mathematics 3 (40%+) or Mathematical Literacy 4 (50%+)

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