BA Honours in Strategic Communication

Purpose

Strategic Communication Honours facilitates both theoretical and applied competence in strategic communication. Specialised knowledge of
strategic communication theory facilitates the ability to critically review, consolidate and extend strategic communication theory to create
appropriate responses and to resolve abstract contextual strategic communication problems. The development of practical skill sets through
experiential learning in the form of internships and portfolio based training facilitate the acquisition of applied and reflexive competence
which promote the ability to transfer and apply strategic communication skills sets in a range of communication contexts. This programme is also
instils the moral and ethical sensitivity required for responsible practice of strategic communications

Curriculum

Full-time students register for five modules.
Part-time students register for all the modules except for the specialisation modules and the
research essay in the first year. In the second year part-time students register for the
specialisation modules and the research essay.

Admission Requirements

If a student intends specializing in a specialist field in which an undergraduate programme was not offered, extended reading and/or an oral examination will be required. Permission may be granted by the Head of the Department to take an Honours module from another subject.

Selection Process

Selection is based on academic credit.

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