A trademark is a distinctive sign. Its purpose is to protect the names of products and services. The “distinctive sign” may consist of an ensemble of letters or words, an image, a logo, a 3D form or a sound.

Conditions for granting a trademark

To obtain the registration of a trademark, it is necessary to:

  • Verify that an identical or similar trademark had not already been registered.
  • File the trademark with one or several national or regional offices.
  • Choose the classes of the products and services that will be protected by the trademark.

A trademark has an initial validity period of 10 years but can be renewed indefinitely.

The price of a trademark

The costs of registering a trademark include official taxes as well as professional fees (an attorney or specialist, for example).