Colgate and Clover BCom Marketing Honours Industry Project winners
The BCom Honours Advanced Strategic Marketing Management students worked on two Industry projects for the year. From a class of 80 BCom Honours students, 40 students chose the Clover projects where they had to develop an entire strategy and campaign for either the Township market or develop a chosen eCommerce strategy to sell a selected basked on various platforms.
The other 40 students chose the Colgate projects where half of this group developed an entire strategy and campaign for their Natural toothpaste range, specifically proposing a sustainability campaign, where the other group had to develop an eCommerce strategy for the Palmolive bar and shower gels.
Students were mentored by both Clover and Colgate graduates or selected mentors and had to present a creative agency brief to these companies’ existing creative agencies, before presenting their final campaigns to a panel of Industry experts. Students were also supported by Industry Guest speakers, like Mr Ludi Koekemoer and his daughter Minette Koekemoer on how to approach strategy development, he provided tips and explained to students how to identify pitfalls. Mr Peter Langschmidt of the Publisher Research Council presented the difference between LSM and SEM (segmentation) and why SEM should be used, while Mr Ruyan Sauer from King James explained how to budget for a campaign. Mr Wesley Chetty at Pepsico presented a previous campaign to illustrate strategy from a campaign perspective, from the research insight to the execution of the big idea.
Industry panel members selected the 2021 winners, and this year the students who won the Colgate Naturals campaign were Lize-Mari Retief’s group with Gabriela Coelho, Nicole Dyason, Jadin Leca, Tshepo Mojapelo and Calvin Steinhobel.
The Colgate Palmolive winners were Rose Mokoto’s group with Nompumelelo Maduna, Valencia Ngoveni, Angeline Godlo and Zingisa Mkontwana.
The winners for the Clover Township project were Ragesh Lallo’s group with Kresan Moodley, Sumaya Moosajee, Tasmika Puthan House and Chiloane Boikanyo.
Then there was a tie for the runner-ups for Clover with Mologadi Mothao’s group that included Tabiso Mabanna, Cynobe Chamber, Denilson Maina and Chola Gogwana who all tied with Jade Moodley’s group that included Jessica Phala, Samkelo Gama, Phumzile Mahlangu and Sinhle Shezi.
The next phase of these Industry projects, both Colgate and Clover will invite selected students from all the presentations for a possible internship position. The BCom Honours Advanced Strategic Marketing Management module is managed by Dr Isolde Lubbe. We would like to thank all our guest speakers for taking the time to present after hours and our appreciation to both Colgate and Clover who made this Industry projects such a success!
Department’s Honours students take 2nd and 3rd place in the CBE poster competition!
The College of Business and Economics Poster Competition took place in October 2021.
In second position were Marketing Management students, Calvin Steinhobel, Flaure Lekpeli and Mbali Maboke. The topic of their study was “Why people don’t donate blood stem cell: What we found among young South African Adults” supervised by Prof Daniel Maduku.
In third position were Marketing Management students, Valencia Ngoveni, Sihle Mbobo and Sphe Manukuza. The topic of their study was “Factors Influencing Continued Use Intention of Online Grocery Shopping within the Covid-19 Pandemic” supervised by Ms Relebohiseng Matubatuba.
Well-done to our winning students and their supervisors for this wonderful achievement.
Ms Relebohiseng Matubatuba