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Disruptive selling

Publishing Date: 10/11/2018 9:00 AM

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The digital revolution has had a significant effect on marketing and sales.  In order for institutions and business to thrive in this new digital environment they need to adapt. Johannesburg Business School hosted marketing expert and author of Disruptive Selling Patrick Maes for an Executive Education Masterclass.

The course in Disruptive Selling will help companies and their sales teams to transform themselves to the new age of selling by matching supply to demand in an innovative way. The course will show how successful disruptive selling concepts can be based in the right combination of a series of factors, including an understanding of what motivates customers’ corresponding value propositions, appropriate organisational structures, and the right overarching business culture. The course will demystify all of this, and more and will cover case studies as well as examples from disruptive organisations such as AirBnB, Zalando and The course will empower delegates to look critically at their organisations and commercial interaction models, and begin their own disruptive selling journeys. The course will provide you with researched, clearly explained frameworks on disruptive selling and practical guidelines that will allow delegates to get started immediately.


931a9f76-5fa1-498f-a1f9-de9a34d0d961.JPGPatrick Maes is a senior business consultant, author, business school lecturer and entrepreneur. Patrick studied commercial and financial management and marketing and holds an Advanced Management Degree of the Vlerick Business School. He started his career as a banker. Moved into advertising to become a creative director. He founded his own advertising agency at 27. At 35 he became a consultant to investment companies and industrial conglomerates. His job was to assess the future readiness of the marketing, sales and customer service strategies and organisation of acquisition targets. In 2005 he founded CPI Commercial Performance Improvement a boutique consultancy that advises retailers, service companies and industrial groups on innovative service and business modelling, organisational structure and the use of new technologies in marketing, sales and business intelligence. 

Dates for 2019 to be announced.  Email us on to be included in the Upcoming Programmes and Events newsletter.