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Ms Seriane Morapeli

Name: Seriane Morapeli
Location: B Ring 618B Auckland Park Kingsway Campus
Department of Strategic Communication Staff  Staff Members

Contact Details:
Tel: 011 559 2574


About Ms Seriane Morapeli

Qualifications: MA in Strategic Communication (with distinction), University of Johannesburg, 2019 Overview/bio: Seriane Morapeli is a Lecturer in the Department of Strategic Communication. As a young academic she has a few years of experience lecturing Strategic Communication and Public Relations modules. Her teaching philosophy is centred on empowering students to embrace and incorporate their African lived experiences in their learning. Her area of interest is improving NPO’s strategic communication expertise to enhance their organisational objectives, in addition to contributing to health communication. Research Interests: NPO’s; health communication; digital communication platforms; social media; AI Supervision: Hendricks, J. (2020). Understanding the importance of brand authenticity on social media platforms for small-medium and micro enterprises in South Africa in terms of staying relevant in the current digital marketing space (Honours dissertation). Johannesburg, University of Johannesburg. Khemisi, M. (2020). Can Artificial Intelligence fully replace jobs in the Strategic Communication Industry (Honours dissertation). Johannesburg, University of Johannesburg.   Publications Morapeli, S. (2021). A shift to talent-focused agencies: Implications for South Africa. Academia Letters   Conference participation (in the last 5 years): SACOMM; Bloemfontein; 2016; Honours research paper – What is the desired role of digital communication used by NPO’s in South Africa to change perceptions of migration according to a select group of digital communication experts? UJ School of Communication Postgraduate Conference, 2019 UJ School of Communication Postgraduate Conference, 2021 PRISA. (2021). Research colloquium.