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Ms Seriane Morapeli

Name: Seriane Morapeli
Department of Strategic Communication Staff  Staff Members

Contact Details:
Tel: 011 559 3611


About Ms Seriane Morapeli


MA in Strategic Communication (with distinction), University of Johannesburg, 2019


Seriane Morapeli is a Lecturer in the Department of Strategic Communication. As a young academic she has a few years of experience lecturing Strategic Communication and Public Relations modules. Her teaching philosophy is centred on empowering students to embrace and incorporate their African lived experiences in their learning. Her area of interest is improving NPO’s strategic communication expertise to enhance their organisational objectives, in addition to contributing to health communication.

Research Interests: NPO’s; health communication; digital communication platforms; social media; AI


Hendricks, J. (2020). Understanding the importance of brand authenticity on social media platforms for small-medium and micro enterprises in South Africa in terms of staying relevant in the current digital marketing space (Honours dissertation). Johannesburg, University of Johannesburg.

Khemisi, M. (2020). Can Artificial Intelligence fully replace jobs in the Strategic Communication Industry (Honours dissertation). Johannesburg, University of Johannesburg.



Morapeli, S. (2021). A shift to talent-focused agencies: Implications for South Africa. Academia Letters


Conference participation (in the last 5 years):

SACOMM; Bloemfontein; 2016; Honours research paper – What is the desired role of digital communication used by NPO’s in South Africa to change perceptions of migration according to a select group of digital communication experts?

UJ School of Communication Postgraduate Conference, 2019

UJ School of Communication Postgraduate Conference, 2021

PRISA. (2021). Research colloquium.