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Dr Anna Oksiutycz

Senior Lecturer
Name: Anna Oksiutycz
Location: B-Ring 619 Auckland Park Kingsway Campus
Department of Strategic Communication Staff  Staff Members

Contact Details:
Tel: 011 559 2849

Email: aoksiutycz@uj.ac.za

About Dr Anna Oksiutycz

Qualifications:

PhD (Communication), University of South Africa

MBA, Durham University, UK

MCom (Communication Management), University of Pretoria, RSA

Pg. Dip (Business Organisation and Management), Bialystok Technical University, Poland

MA (Journalism) Cum Laude, St Petersburg State University, Russia

Overview/bio:

Dr Anna Oksiutycz is a Senior Lecturer in Department of Strategic Communication at the University of Johannesburg and previously worked at other South African Universities and in a publishing industry. Anna has expertise in strategic communication, business management, marketing communication and research. She successfully supervised a number of postgraduate students, including a dozen of MA and MTech students. She participated in collaborative research and teaching projects with a number of organizations including the UN International Organization for Migration, Gauteng Department of Human Settlements, South African Depression and Anxiety Group, Childline, Sparrow Schools and the UJ Faculty of Art Design and Architecture. In a classroom, she promotes critical thinking, interdisciplinary teaching, authentic learning approaches as well as the use of collaborative technologies. She presented locally and internationally conference papers and published several articles in academic journals. Anna was also an adjudicator for the IABC Silver Quill Awards.

Research Interests: Keywords / concepts

Strategic communication, stakeholder communication and engagement, governance and transparency, brand communication, internal communication strategy, government communication, Public Relations in Africa.

Publications

Oksiutycz, A. Relational capital and shifting power relationships in the public sphere: towards a collaborative turn. In S. Verwey & R. Benecke (eds). Southern African perspectives on strategic communication theory and practice. Oxford University Press. In press

Oksiutycz, A & Azionya, C.M. Informal settlements: a manifestation of internal and cross border migration. In P. Rugunanan & N. Xulu-Gama (eds). A Southern approach to migration studies: developing a sociology of migration. Springer. In press

Oksiutycz, A. & Lubinga, E. (2021). Factors affecting the adoption of personal safety apps among Millennials in Johannesburg, South Africa. SA Journal of Information Management. South African Journal of Information Management, 23(1): a1246.

Azionya, C. & Oksiutycz, A. (2019). A teaching model to promote learning agility in a university course. Independent Journal of Teaching and Learning, 14(1): 6-18.

Azionya, C. Oksiutycz, A & Benecke D.R. (2019). A model for value based public relations education in a diverse and poly-contextual society. Public Relations Review, 45 (3): 101767.

Oksiutycz, A & Nhedzi, A. (2018). Zimbabwean communication agencies: current state and future prospects. Communicare, 37(1):94-117.

Oksiutycz, A & Azionya, C. (2017). Using action research for curriculum development and improving the learning experience: a case study. South African Journal of Higher Education, 31(3):193-208.

Oksiutycz, A & Kunene, S. (2017). Contribution of online communication to brand reputation among Millennials in the Vaal Region. Communicatio, 43(3):74-94.

Mokaeane, S.B. Moloi, K.C & Oksiutycz-Munyawiri (2017). Corporate Reputation Management: a case study of the Emfuleni Local Municipality in South Africa. Journal of Public Administration, 52(2) 381-392

Benecke, D.R. & Oksiutycz, A. (2015). Changing conversation and dialogue through LeadSA: an example of public relations activism in South Africa. Public Relations Review, 41(5):816-824.

Moloi, K.C., Oksiutycz-Munyawiri, A. & Ndong, G. (2014). An investigation of corporate social investment (CSI) programme’s contribution to the brand image of a financial institution in Alexandra, South Africa. Mediterranean Journal of Social Sciences, 5(4):82-91.

Oksiutycz, A. (2012). The transparency of the South African Reserve Bank: a stakeholder approach. Communicare, 32(1): 1-18.

Oksiutycz, A. & Pambault, M. (2011). Public relations practice in private sector companies in Gabon. Public Relations Review, 37(3):274-280.

Oksiutycz, A. (2006). Power, empowerment and organisational communication. Communicare, 25(2): 25-41.

Conference participation & proceedings

Oksiutycz, A. & Azionya, C. (2019). Disillusionment and resilience – the realities of living in Zandspruit informal settlement, Gauteng. Paper presented at the Sociology of Migration Colloquium, University of Johannesburg, Johannesburg, 1-2nd July 2019.

Lubinga, E., Oksiutycz, A. & Malatji, J. (2019). Examining public awareness about the Office of the Tax Ombudsman in South Africa. Paper presented at 4th Annual International Conference, IPADA, Johannesburg, 3-5th July 2019.

Oksiutycz, A., Azionya, C, & Benecke, R.D. (2018). Value Based Public Relations Education through exposure to complex societal issues; a collaboration between a university and intergovernmental organisation. Paper presented at the Global Alliance for Public Relations and Communication Management Academic Research Colloquium, World Public Relations Forum, Oslo, Norway, 22-24 April 2018.

Azionya, C., Oksiutycz, A. & Benecke, R.D (2018). Using Value Based Strategic Communication education to instil a diversity sensitive and poly-contextually responsive ethical conscience in Millennial students. Paper presented at South African Communication Association (SACOMM) Conference, University of Johannesburg, Johannesburg, 12 -14 September 2018.

Oksiutycz, A. & Lubinga E. (2018). Adoption of personal safety apps by selected University students in South Africa. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Athens, Greece, 16-20 July 2018.

Oksiutycz, A. & Nhedzi, A. (2018). A profile of Zimbabwean communication industry: practices and trends. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Athens, Greece, 16-20 July 2018.

Oksiutycz, A., Azionya, C, & Benecke, R.D. (2018). Value Based Public Relations Education through exposure to complex societal issues; a collaboration between a university and intergovernmental organisation. Paper presented at the Global Alliance for Public Relations and Communication Management Academic Research Colloquium, World Public Relations Forum, Oslo, Norway, 22-24 April 2018.

Ralehoko, K, Oksiutycz-Munyawiri, A. & Maleho, L. M. (2018). Bridging the gap between image projected by an oil company and reputation held by the community stakeholders. 9th International Conference on Social Sciences, North West University, George, 29-31 August 2018.

Oksiutycz, A. (2016). Exploring the relationships between corporate transparency and strategic communication. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference Cracow, Poland, 18-21 July 2016.s

Oksiutycz, A & Azionya, C. (2016). An analysis of human trafficking awareness campaigns in South Africa 2010-2015. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference Cracow, Poland, 18-21 July 2016.

Oksiutycz, A & Azionya, C. (2015). Communicating human trafficking in South Africa: a critical assessment of current practices. Paper presented at the UNISA conference Celebrating 26 Years of UN Convention on the Rights of the Child, Johannesburg 22-24 July 2015

Azionya, C. Benecke, R & Oksiutycz, A. (2014). A study of the South African Broadcasting Corporation’s collaborative stakeholder engagement – The Millennial’s’ perspective. Paper presented at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference Dubai, UEA, 11-14 August 2014.

Azionya, C., Benecke, R & Oksiutycz, A. (2014). The SABC’s use of social collaborative technology: consumer engagement approach. Paper presented at South African Communication Association (SACOMM) Conference, NWU, Potchefstroom, 30 September -3 October 2014.

Benecke, R & Oksiutycz, A. (2014). Changing social conversation and dialogue through LeadSA: an example of public relations activism in South Africa. Paper presented at Global Alliance for Public Relations and Communication Management Academic Research Colloquium, 8th World Public Relations Forum, Madrid, 1 September 2014.

Oksiutycz, A. & Azionya, C. (2013). Application of interdisciplinary communities of practice and action learning in university strategic communication education. Paper presented at South African Communication Association (SACOMM) Conference, NMMU, Port Elizabeth, 25-27 September 2013.

Verwey, S., Muir, C., & Oksiutycz, A. (2013). Neighbourhood reputation dimensions as drivers of destination perceptions: a case study of greater Melville area. Paper presented at the International Conference of Place Branding, Manchester Metropolitan University, Manchester, February 2013.