Published ArticlesJournal articles published by the Department's staff from 2013Professor Mornay
Du Plessis, L. & Roberts-Lombard, M. (2013). The influence of trust and commitment on customer loyalty through Customer Relationship Management – A case study of Liberty Life. Acta Commercii, 13(1):1-8.
Roberts-Lombard, M. (2013). The recruitment market practices of travel agencies in the Gauteng province of South Africa – What is the status quo? African Journal of Marketing Management, 5(1):1-19.
Roberts-Lombard, M., Strachan, L. & Du Plessis, L. (2013). The influence of trust, commitment and customer conflict-handling on customer loyalty: A parallel investigation. Journal of Economic & Financial Management, 6(1):195-216.
Nyadzayo, M.W & Roberts-Lombard, M. (2013). A conceptual framework to improve customer retention at motor dealerships – An emerging market perspective. Asian Journal of Science & Technology, 4(11): 1-10.
Conradie, E., Roberts-Lombard, M., Klopper, H.B. & Du Plessis, L. (2013). Strengthening brand awareness through Internal marketing: An application to the car rental industry. Journal of Contemporary Management, 10:201-222.
Dube, B. & Roberts-Lombard, M. (2013). A guiding framework for conducting focus group research. Journal of Contemporary Management, 10:384-404.
Van Tonder, E. & Roberts-Lombard, M. (2013). A theoretical framework for managing CSR plans and related initiatives in the modern business environment. Journal of Business & Economic Research, 11(12):503-520.
Roberts-Lombard, M. & Gaworek, H. (2014). Contextualising an argument for two disciplines. Journal of Business and Economics, 5(3):411:423.
Roberts-Lombard, M., van Tonder, E., Pelser, T. & Prinsloo, J.J. (2014). The relationship between key variables and customer loyalty within the independent financial advisor environment. International Retail and Marketing Review, 1(1):25-42.
Conradie, E., Roberts-Lombard, M. & Klopper, H.B. (2014). The influence of eleven P's: An Internal marketing and branding perspective in a service environment. Southern African Business Review, 18(1):100-121.
Roberts-Lombard, M. & Nyadzayo, W. (2014). Supplier-Customer relationship management and customer retention: A perspective on motor dealerships in an emerging economy. Mediterranean Journal of Social Sciences, 5(20):164-173.
Conradie, E., Roberts-Lombard, M. & Klopper, HB. (2014). Brand awareness in the services sector influenced by eight internal marketing elements. Journal of Global Business & Technology, 10(1):10-22.
Dube, B., Roberts-Lombard, M. & van Tonder, E. (2014). Guiding Framework for Streamlining the Choice of Method and Planning in Focus Group Research in South Africa. Journal of Business and Policy Research, 9(2):42-53.
Burin, C., Roberts-Lombard, M. & Klopper, H.B. (2015). The perceived influence of the elements of internal marketing on the brand image of a staffing agency. South African Journal of Business Management, 46(1):71-81
Immelman, R. & Roberts-Lombard, M. (2014). Guidelines for the marketing of independent schools in South Africa. Acta Commercii, 15(1):1-9.
Viljoen, K., Roberts-Lombard, M. & Jooste, C. (2015). Reintermediation Strategies for Disintermediated Travel Agencies: A Strategic Marketing Perspective. International Business & Economics Research Journal, 14(3):561-574.
Dube, B., Roberts-Lombard, M. & van Tonder, E. (2015). Management Guidelines For Universal Quality Challenges Across The Focus Group Research Process. The Journal of Applied Business Research, 31(1):239-254.
Sapepa, K., Roberts-Lombard, M. & van Tonder, E. (2015). The Relationship between Selected Variables and Customer Loyalty within the Banking Environment of an Emerging Economy. Journal of Social Sciences, 43(2):115-123.
Kokou, P., Roberts-Lombard, M. & van Tonder, E. (2015). Patient Satisfaction Measurement for In-Hospital Services Delivered By Nurses: Guidelines for Improving Practice in Africa. American Journal of Health Sciences, 6(1):23-35.
Van Tonder, E. & Roberts-Lombard, M. (2015). Relationship marketing dimensions predicting customer loyalty towards independent financial advisers. Journal of Contemporary Management, 12:184-207.
Professor Mercy Mpinganjira
Mpinganjira, M. (2016). Environmental stimuli and user experience. In Online Customer Communities: A focus on flow. Management Dynamics, 25(2).
Maduku, D. K., Mpinganjira, M. & Duh, H. (2016). Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework. International Journal of Information Management, 36(5):711-723.
Mpinganjira, M., Roberts-Lombard, M., Svensson, G. & Wood, G. (2016). Embedding the ethos of codes of ethics into corporate South Africa: Current status. European Business Review, 28(3):333-351.
Roberts-Lombard, M., Mpinganjira, M., Svensson, G. & Wood, G. 'A Construct of Code Effectiveness: Empirical Findings and Measurement Properties', Accepted for publication. In African Journal of Business Ethics.
Mpinganjira, M. (2015). Online store loyalty: An investigation of drivers and outcomes. Journal of Electronic Commerce in Organizations, 13(4):55-73.
Mpinganjira, M., Bogaards, M., Svensson, G. & Mysen, T. (2015). META-RELQUAL construct validation: A South African study. African Journal of Economic and Management Studies, 6(4):453-465.
Mpinganjira, M. (2015). Enhancing trust in online business relationships: A web interface signaling perspective. Problems and Perspective in Management, 13(3):207-215.
Mpinganjira, M. (2015). Use of e-government services: the role of trust. International Journal of Emerging Markets, 10(4):622-633.
Smith, A. & Mpinganjira, M. (2015). The role of perceived justice in service recovery on banks customers' satisfaction and behavioural intentions: A case study on South Africa. Banks and Bank Systems, 10(2):35-43
Mpinganjira, M. (2015). Using online service scape to create competitive advantage: Appealing to hedonic shoppers. The Retail and Marketing Review, 11(1):61-75.
Mpinganjira, M. (2015). Delivering Citizen-Centric M-government Services in Africa: Critical Success Factors. Africa Insight, 44(3):129-144.
Mpinganjira, M. (2015). Online Store Service Convenience, Customer Satisfaction and Behavioural Intentions: A Focus on Utilitarian Oriented Shoppers. Journal of Economics and Behavioral Studies, 7(1):36-49.
Mpinganjira, M. (2015). Perceived ease of use: Examining its influence on personal use of tax e-filing system. International Journal of Innovation and Technology Management, 12(1):1-13.
Mpinganjira, M. (2015). An investigation of perceived service quality in online shopping: A hierarchical approach. Journal of Applied Business Research, 31(1):115-130.
Mpinganjira, M. (2014). The influence of online store interactivity on customers' shopping experience: An empirical investigation. Journal of Contemporary Management. 11:593-612.
Mpinganjira, M. (2014). Understanding online repeat purchase intentions: A relationship marketing perspective. Journal of Contemporary Management Issues, 19(2):117-135.
Mpinganjira, M., Bogaards, M., Svensson, G., & Mysen, T. (2014). Satisfaction in Business Relationships: Precursors and outcomes. Management Dynamics, 23(2):2-13.
Mpinganjira, M. & Mbango, P. (2013). Profiling non-users of e-government services: In quest of e-government promotion strategies. Journal of Global Business and Technology, 9(2):37-46
Mpinganjira, M. (2013). Retail analytics: The secret weapon (Review of the book Retail Analytics: The Secret Weapon). International Retail and Marketing Review, 9(1):94-96.
Mpinganjira, M. (2013). An empirical investigation of factors affecting adoption of e-government services. Journal of Contemporary Management, 10:320-338.
Mpinganjira, M., Bogaards, M., Svensson, G., Mysen, T. & Padin, C. (2013). Satisfaction in Relation to the Metrics of Quality constructs in South African manufacturer-supplier relationship. Esic Market Economic and Business Journal, 44(1):55-71.
Professor Christine De Meyer-Heydenrych
Oosthuizen, D., Spowart, J. & De Meyer-Heydenrych, C.F. (2015). The relationship between perceived price and consumers' purchase intentions of private label wine brands. African Journal of Hospitality, Tourism and Leisure, 4(2).
Strydom, E., Petzer, D. J. & De Meyer-Heydenrych, C.F. (2015). A multidimensional customer value model for the high fashion retail industry. Retail and Marketing Review, 11(2).
Maritz, V., Petzer, D. J. & De Meyer-Heydenrych, C.F. (2014). The use of storytelling in quantitative research reports: A marketing research firm perspective. ACTA Commercii, 14(2).
De Meyer, C.F., Petzer, D. J., Svari, S. & Svensson, G. (2013). Perceived justice in South African Airline and Hospital industries: Measurement model. International Journal of Quality and Service Sciences, 5(2):120-140.
De Meyer, C.F., Petzer, D. J., Svari, S. & Svensson, G. (2013). Investigating perceived justice in South African Healthcare. Journal of Contemporary Management, 10:156-175.
Dr Isolde Lubbe
Lubbe, I. (2014). Recruitment in Higher Education. Marketing, Advancement and Communication in Education Conference website.
Petzer, D. & Lubbe, I. (2013). Key information sources influencing prospective students' university choice - a South African perspective. SAJHE (South African Journal of Higher Education). 27(4).
Dr Daniel Maduku
Maduku, D.K. (2015). An empirical investigation of students' behavioural intention to use e-book. Management Dynamics, 24(3):2-20.
Maduku, D.K. (2015). Factors of e-book use intentions: Perspectives of students in a developing country. Perspectives on Global Development and Technology, 14(6):597-618.
Maduku, D.K. (2014). Behavioural intention towards mobile banking usage by South African retail banking clients. Investment Management and Financial Innovations, 11(3):37-51.
Maduku, D.K. (2014). Comparative analysis of factors influencing customers' attitude towards Internet and cell phone banking services. Journal of Contemporary Management, 11:120-140.
Maduku, D.K. (2014). Customers' adoption and use of e-banking services: the South African perspective. Banks and Bank Systems, 9(2):67-77.
Maduku, D.K. (2013). Predicting retail banking customers' attitude towards Internet banking services in South Africa. Southern Africa Business Review, 17(3):76-100.
Maduku, D.K. & Mpinganjira, M. (2012). Empirical investigation of customers' attitude towards usage of cell phone banking in Gauteng, South Africa. Journal of Contemporary Management, 9:172-189.
Dr Marius Wait
Wait, M. & Govender, C.M. (2016). Multi-stakeholder work integrated learning model for higher education - a transdisciplinary approach. The South African Journal for Higher Education, 30(2):279-293.
Wait, M. (2014). A Marketing Work-Integrated-Learning Project: A working model. The South African Journal for Higher Education, 28(5):1680-1693.
Dr Beate Stiehler-Mulder
Stiehler, B.E. Caruana, A. & Vella, J. (2016). Using an Aesthetics and Ontology framework to investigate consumers' attitudes toward Luxury Wine Brands as a product category: Evidence from Two Countries. International Journal of Wine Business Research, 28(2).
Stiehler, B.E. & Tinson, J. (2015). Opportunistic luxury branding: Understanding perceptions of brand authenticity in Emerging markets. Journal of Global Business and Technology, 11(1):39-55.
Grant, P., Stiehler, B.E & Boon, E. (2014). Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 – 2012. Journal of Financial Services Marketing, 18(4):260-270.