​Published Articles​

Journal articles published by the Department's staff from 2013

Professor Mornay Roberts-Lombard

Du Plessis, L. & Roberts-Lombard, M.  (2013).  The influence of trust and commitment on customer loyalty through Customer Relationship Management – A case study of Liberty Life.  Acta Commercii, 13(1):1-8.

Roberts-Lombard, M.  (2013).  The recruitment market practices of travel agencies in the Gauteng province of South Africa – What is the status quo?  African Journal of Marketing Management, 5(1):1-19.

Roberts-Lombard, M., Strachan, L. & Du Plessis, L.  (2013).  The influence of trust, commitment and customer conflict-handling on customer loyalty: A parallel investigation.  Journal of Economic & Financial Management, 6(1):195-216.

Nyadzayo, M.W & Roberts-Lombard, M.  (2013).  A conceptual framework to improve customer retention at motor dealerships – An emerging market perspective.  Asian Journal of Science & Technology, 4(11): 1-10.

Conradie, E., Roberts-Lombard, M., Klopper, H.B. & Du Plessis, L.  (2013).  Strengthening brand awareness through Internal marketing: An application to the car rental industry.  Journal of Contemporary Management, 10:201-222.

Dube, B. & Roberts-Lombard, M.  (2013).  A guiding framework for conducting focus group research.  Journal of Contemporary Management, 10:384-404.

Van Tonder, E. & Roberts-Lombard, M.  (2013).  A theoretical framework for managing CSR plans and related initiatives in the modern business environment.  Journal of Business & Economic Research, 11(12):503-520.

Roberts-Lombard, M. & Gaworek, H.  (2014).  Contextualising an argument for two disciplines.  Journal of Business and Economics, 5(3):411:423.

Roberts-Lombard, M., van Tonder, E., Pelser, T. & Prinsloo, J.J.  (2014).  The relationship between key variables and customer loyalty within the independent financial advisor environment.  International Retail and Marketing Review, 1(1):25-42.

Conradie, E., Roberts-Lombard, M. & Klopper, H.B.  (2014).  The influence of eleven P's: An Internal marketing and branding perspective in a service environment. Southern African Business Review, 18(1):100-121.

Roberts-Lombard, M. & Nyadzayo, W.  (2014).  Supplier-Customer relationship management and customer retention: A perspective on motor dealerships in an emerging economy.  Mediterranean Journal of Social Sciences, 5(20):164-173.

Conradie, E., Roberts-Lombard, M. & Klopper, HB. (2014). Brand awareness in the services sector influenced by eight internal marketing elements. Journal of Global Business & Technology, 10(1):10-22.

Dube, B., Roberts-Lombard, M. & van Tonder, E.  (2014).  Guiding Framework for Streamlining the Choice of Method and Planning in Focus Group Research in South Africa.  Journal of Business and Policy Research, 9(2):42-53.

Burin, C., Roberts-Lombard, M. & Klopper, H.B.  (2015).  The perceived influence of the elements of internal marketing on the brand image of a staffing agency.  South African Journal of Business Management, 46(1):71-81

Immelman, R. & Roberts-Lombard, M.  (2014).  Guidelines for the marketing of independent schools in South Africa.  Acta Commercii, 15(1):1-9.

Viljoen, K., Roberts-Lombard, M. & Jooste, C.  (2015).  Reintermediation Strategies for Disintermediated Travel Agencies: A Strategic Marketing Perspective.  International Business & Economics Research Journal, 14(3):561-574.

Dube, B., Roberts-Lombard, M. & van Tonder, E.  (2015).  Management Guidelines For Universal Quality Challenges Across The Focus Group Research Process. The Journal of Applied Business Research, 31(1):239-254.

Sapepa, K., Roberts-Lombard, M. & van Tonder, E.  (2015).  The Relationship between Selected Variables and Customer Loyalty within the Banking Environment of an Emerging Economy. Journal of Social Sciences, 43(2):115-123.

Kokou, P., Roberts-Lombard, M. & van Tonder, E.  (2015).  Patient Satisfaction Measurement for In-Hospital Services Delivered By Nurses: Guidelines for Improving Practice in Africa.  American Journal of Health Sciences, 6(1):23-35.

Van Tonder, E. & Roberts-Lombard, M.  (2015).  Relationship marketing dimensions predicting customer loyalty towards independent financial advisers.  Journal of Contemporary Management, 12:184-207.

Professor Mercy Mpinganjira

Mpinganjira, M.  (2016).  Environmental stimuli and user experience. In Online Customer Communities: A focus on flow. Management Dynamics, 25(2).

Maduku, D. K., Mpinganjira, M. & Duh, H.  (2016).  Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework.  International Journal of Information Management, 36(5):711-723.

Mpinganjira, M., Roberts-Lombard, M., Svensson, G. & Wood, G.  (2016).  Embedding the ethos of codes of ethics into corporate South Africa: Current status.  European Business Review, 28(3):333-351.

Roberts-Lombard, M., Mpinganjira, M., Svensson, G. & Wood, G. 'A Construct of Code Effectiveness: Empirical Findings and Measurement Properties', Accepted for publication. In African Journal of Business Ethics.

Mpinganjira, M.  (2015).  Online store loyalty: An investigation of drivers and outcomes.  Journal of Electronic Commerce in Organizations, 13(4):55-73.

Mpinganjira, M., Bogaards, M., Svensson, G. & Mysen, T.  (2015).  META-RELQUAL construct validation: A South African study.  African Journal of Economic and Management Studies, 6(4):453-465.

Mpinganjira, M.  (2015).  Enhancing trust in online business relationships: A web interface signaling perspective.  Problems and Perspective in Management, 13(3):207-215.

Mpinganjira, M.  (2015).  Use of e-government services: the role of trust.  International Journal of Emerging Markets, 10(4):622-633.

Smith, A. & Mpinganjira, M.  (2015).  The role of perceived justice in service recovery on banks customers' satisfaction and behavioural intentions: A case study on South Africa.  Banks and Bank Systems, 10(2):35-43

Mpinganjira, M.  (2015).  Using online service scape to create competitive advantage: Appealing to hedonic shoppers.  The Retail and Marketing Review, 11(1):61-75.

Mpinganjira, M.  (2015).  Delivering Citizen-Centric M-government Services in Africa: Critical Success Factors.  Africa Insight, 44(3):129-144.

Mpinganjira, M.  (2015).  Online Store Service Convenience, Customer Satisfaction and Behavioural Intentions: A Focus on Utilitarian Oriented Shoppers.  Journal of Economics and Behavioral Studies, 7(1):36-49.

Mpinganjira, M.  (2015).  Perceived ease of use: Examining its influence on personal use of tax e-filing system.  International Journal of Innovation and Technology Management, 12(1):1-13.

Mpinganjira, M.  (2015).  An investigation of perceived service quality in online shopping: A hierarchical approach.  Journal of Applied Business Research, 31(1):115-130.

Mpinganjira, M.  (2014).  The influence of online store interactivity on customers' shopping experience: An empirical investigation.  Journal of Contemporary Management. 11:593-612.

Mpinganjira, M.  (2014).  Understanding online repeat purchase intentions: A relationship marketing perspective.  Journal of Contemporary Management Issues, 19(2):117-135.

Mpinganjira, M., Bogaards, M., Svensson, G., & Mysen, T.  (2014).  Satisfaction in Business Relationships: Precursors and outcomes.  Management Dynamics, 23(2):2-13.

Mpinganjira, M. & Mbango, P.  (2013).  Profiling non-users of e-government services: In quest of e-government promotion strategies.  Journal of Global Business and Technology, 9(2):37-46

Mpinganjira, M.  (2013).  Retail analytics: The secret weapon (Review of the book Retail Analytics: The Secret Weapon).  International Retail and Marketing Review, 9(1):94-96.

Mpinganjira, M.  (2013).  An empirical investigation of factors affecting adoption of e-government services.  Journal of Contemporary Management, 10:320-338.

Mpinganjira, M., Bogaards, M., Svensson, G., Mysen, T. & Padin, C.  (2013).  Satisfaction in Relation to the Metrics of Quality constructs in South African manufacturer-supplier relationship.  Esic Market Economic and Business Journal, 44(1):55-71.

Professor Christine De Meyer-Heydenrych

Oosthuizen, D., Spowart, J. & De Meyer-Heydenrych, C.F.  (2015).  The relationship between perceived price and consumers' purchase intentions of private label wine brands.  African Journal of Hospitality, Tourism and Leisure, 4(2).

Strydom, E., Petzer, D. J. & De Meyer-Heydenrych, C.F.  (2015).  A multidimensional customer value model for the high fashion retail industry.  Retail and Marketing Review, 11(2).

Maritz, V., Petzer, D. J. & De Meyer-Heydenrych, C.F.  (2014).  The use of storytelling in quantitative research reports: A marketing research firm perspective.  ACTA Commercii, 14(2).

De Meyer, C.F., Petzer, D. J., Svari, S. & Svensson, G.  (2013).  Perceived justice in South African Airline and Hospital industries: Measurement model.  International Journal of Quality and Service Sciences, 5(2):120-140.

De Meyer, C.F., Petzer, D. J., Svari, S. & Svensson, G.  (2013).  Investigating perceived justice in South African Healthcare.  Journal of Contemporary Management, 10:156-175.

Dr Isolde Lubbe

Lubbe, I.  (2014).  Recruitment in Higher Education. Marketing, Advancement and Communication in Education Conference website.

Petzer, D. & Lubbe, I.  (2013).  Key information sources influencing prospective students' university choice - a South African perspective. SAJHE (South African Journal of Higher Education). 27(4).

Dr Daniel Maduku

Maduku, D.K.  (2015).  An empirical investigation of students' behavioural intention to use e-book.  Management Dynamics, 24(3):2-20.             

Maduku, D.K.  (2015).  Factors of e-book use intentions: Perspectives of students in a developing country.  Perspectives on Global Development and Technology, 14(6):597-618.

Maduku, D.K.  (2014).  Behavioural intention towards mobile banking usage by South African retail banking clients.  Investment Management and Financial Innovations, 11(3):37-51.

Maduku, D.K.  (2014).  Comparative analysis of factors influencing customers' attitude towards Internet and cell phone banking services. Journal of Contemporary Management, 11:120-140.

Maduku, D.K.  (2014).  Customers' adoption and use of e-banking services: the South African perspective.  Banks and Bank Systems, 9(2):67-77.

Maduku, D.K.  (2013).  Predicting retail banking customers' attitude towards Internet banking services in South Africa. Southern Africa Business Review, 17(3):76-100.

Maduku, D.K. & Mpinganjira, M.  (2012).  Empirical investigation of customers' attitude towards usage of cell phone banking in Gauteng, South Africa.  Journal of Contemporary Management, 9:172-189.

Dr Marius Wait

Wait, M. & Govender, C.M. (2016). Multi-stakeholder work integrated learning model for higher education - a transdisciplinary approach.  The South African Journal for Higher Education, 30(2):279-293.  

Wait, M. (2014).  A Marketing Work-Integrated-Learning Project: A working model.  The South African Journal for Higher Education, 28(5):1680-1693.

Dr Beate Stiehler-Mulder

Stiehler, B.E. Caruana, A. & Vella, J.  (2016).  Using an Aesthetics and Ontology framework to investigate consumers' attitudes toward Luxury Wine Brands as a product category: Evidence from Two Countries.  International Journal of Wine Business Research, 28(2).

Stiehler, B.E. & Tinson, J.  (2015).  Opportunistic luxury branding: Understanding perceptions of brand authenticity in Emerging markets.  Journal of Global Business and Technology, 11(1):39-55.

Grant, P., Stiehler, B.E & Boon, E.  (2014).  Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 – 2012.  Journal of Financial Services Marketing, 18(4):260-270.