​Papers delivered at Conferences

Papers delivered at conferences by the Department's staff from 2013

Professor Mornay Roberts-Lombard

Conradie, E., Roberts-Lombard, M. & Klopper, H.B.  (2013).  'Do people, physical evidence and processes influence brand awareness: Exploring a service environment. South African Association of Family Ecology and Consumer Science'. SAAFECS Conference, February 2013. Pretoria, South Africa.

Burin, C., Roberts-Lombard, M & Klopper, H.B.  (2013).  'The perceived influence of the elements of internal marketing on the brand image of staffing agencies' in South Africa Academy of World Finance, Banking and IT Conference. Cape Town, South Africa.

Shamhuyenhanzva, R.M., Roberts-Lombard, M. & van Tonder, E.  (2013).  'Factors influencing the adoption of social media word-of-mouth by Generation Y and their preference for fast-food outlets'. The (2013) Annual Conference of the Emerging Markets Conference Board. Port Elizabeth, South Africa.

Immelman, R., Roberts-Lombard, M. & Jooste, C.J.  (2013).  'Choice factors of parents selecting an independent primary school in Gauteng'. The (2013) Annual Conference of the Emerging Markets Conference Board. Port Elizabeth, South Africa.

Roberts-Lombard, M. & Gaworek, H.  (2013).  'A Multi-Disciplinary argument for the Alignment of Two Disciplines: Marketing and Design'. GBATA Conference. Helsinki, Finland.

Conradie, E., Roberts-Lombard, M. & Klopper, H.B.  (2013).  'The influence of Eight Internal Marketing Elements on Brand Awareness in the Services Sector – A Developing Economy Perspective'. GBATA Conference. Helsinki, Finland.

Shamhuyenhanzva, R.M., Roberts-Lombard, M. & van Tonder, E.  (2013).  'An analysis of factors influencing Generation Y's credibility evaluation of social media driven word-of-mouth (WOM)'. UJ Post Graduate Symposium, October. STH (Bunting Road Campus).

Conradie, E., Roberts-Lombard, M & Klopper, HB.  (2013).  'Eight Internal Marketing elements and their influence on brand awareness in the car rental industry'. SAIMS Conference. Potchefstroom, South Africa.

Le Coultre, B., Roberts-Lombard, M. & Van Tonder, E.  (2013).  'The influence of trust and commitment on customer loyalty – an application to the four major banks and Capitec Bank'. SAIMS Conference. Potchefstroom, South Africa.

Roberts-Lombard, M. & Goldman, G.  (2013).  'Differences in ethical beliefs and intentions of university students – a case study perspective'. SAIMS Conference. Potchefstroom, South Africa.

Van Tonder, E & Roberts-Lombard, M.  (2013).  'A Theoretical Framework for Managing CSR Plans and Related Initiatives in the Modern Business Environment'. Paris International Academic Conference / Baltic Cruise Conference. Paris, France.

Van Tonder, E., van Vuuren, T. & Roberts-Lombard, M.  (2013).  'The influence of three antecedents of CRM on customer loyalty in a service environment'. International Business Conference (IBC). Seychelles.

Burin, C. & Roberts-Lombard, M & Klopper, HB.  (2014).  'Eight Internal Marketing elements and their influence on brand awareness in the car rental industry'. GBATA Conference. Baku, Azerbaijan.

Immelman, R. & Roberts-Lombard, M.  (2014).  Guidelines for the marketing of independent schools in South Africa – A case study perspective.  International Business Conference, Swakopmund, Namibia.

Shuping, T., Roberts-Lombard, M., Drotskie, A. & van Tonder, E.  (2014).  Customer experience management at the Industrial Development Corporation (IDC). International Business Conference, Swakopmund, Namibia.

Bosman. K. & Roberts-Lombard, M.  (2014).  Comparing the perceived risks of online shopping amongst male and female consumers in Gauteng, South Africa. International Business Conference, Swakopmund, Namibia.

Goldman, G. & Roberts-Lombard, M.  (2014).  Ethical beliefs and intentions amongst university students – A cultural perspective. SAIMS conference, Vaal River, South Africa.

Smit, E. & Roberts-Lombard, M.  (2014).  Comparing the perceived benefits and behaviour of online shopping amongst male and female consumers in Gauteng. SAIMS conference, Vaal River, South Africa.

Kokou, P., Roberts-Lombard, M. & van Tonder, E.  (2014).  Patient satisfaction measurement for hospital services delivered by Doctors: Guidelines for improving the practice in Africa. SAIMS conference, Vaal River, South Africa.

Immelman, R. & Roberts-Lombard, M.  (2014).  Information sources influencing parents' choice of independent primary schools in Gauteng. SAIMS conference, SAIMS conference, Vaal River, South Africa.

Shamhuyenhanzva, R.M., Roberts-Lombard, M. & van Tonder, E.  (2015).  Factors predicting Generation Y consumers' propensity to trust online word-of-mouth information concerning fast-food products. SAIMS conference, Cape Town, South Africa.

Shuping, T. & Roberts-Lombard, M.  (2015).  Customer experience management in an emerging economy: A case study perspective.  Academy of Business and Emerging Markets (ABEM), Windhoek, Namibia.

Dube, B. & Roberts-Lombard, M.  (2015).  A guiding framework for conducting focus group research sampling in South Africa. GBATA, Peniche/Lisbon, Portugal. 

De Bruin-Reynolds, L., Roberts-Lombard, M & De Meyer, C.  (2015).  The influence of internal marketing on graduate employee satisfaction within retail banks in South Africa. GBATA, Peniche/Lisbon, Portugal.  

Immelman, R. & Roberts-Lombard, M.  (2015).  School facilities as choice factor considered by parents selecting independent primary schools in South Africa. GBATA, Peniche/Lisbon, Portugal. 

Professor Mercy Mpinganjira

Mpinganjira, M.  (2015).  'Influencing Online Customer Affective Conditions: The Role of Website Aesthetics' in the proceedings of the Southern Africa Institute of Management Scientists (SAIMS) held in August, 2015. South Africa, 1322-1337.

Mpinganjira, M.  (2015).  'The Influence of Online Store Atmospherics on Utilitarian and Hedonic Shoppers: A Focus on Visual Stimuli' in the proceedings of the Global Business and Technology Conference (GBATA) held in July, 2015. Lisbon, Portugal, 485-492.

Mpinganjira, M.  (2015).  'Go with the flow: An examination of effects of flow experience on online shoppers' in the proceedings of the World Academy of Researchers, Educators, and Scholars (WARES) in Business, Social Sciences, Humanities and Education in association with the Academy of World Finance, Banking, Management and IT (AWFBMIT), 88-98.

Mpinganjira, M.  (2015).  'Electronic word of mouth on service experience: Analysis for small business intelligence generation service improvement' in the proceedings of the World Academy of Researchers, Educators, and Scholars (WARES) in  Business, Social Sciences, Humanities and Education in  association with the Academy of World Finance,  Banking, Management and IT (AWFBMIT), 174-184.

Mpinganjira, M.  (2014).  'An Investigation of Gender Differences in Shopping Orientation: Implications for Online Retailing' in the proceedings of the Global Business and Technology Conference (GBATA) held in July, 2014. Baku, Azerbaijan, 379-386.

Mpinganjira, M.  (2014).  'Perceived risks to online shopping: an examination of gender and age differences' in the proceedings of the Global Business and Technology Conference (GBATA) held in July, 2014. Baku, Azerbaijan, 387-394.

Mpinganjira, M.  (2014).  'Harnessing the delivery of customer-centric e-government services in African countries: The case of Malawi' in the proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference held in August, 2014. Dubai, UAE, 6(1):216-224.

Mpinganjira, M. and Mbango, P.  (2013).  'Profiling non-users of e-government services: In quest of e-government promotion strategies' in the proceedings of the Global Business and Technology Conference (GBATA) held in July, 2013. Helsinki, Finland, 905-915.

Professor Christine De Meyer-Heydenrych

Matubatuba, L., De Meyer, C. F. & Bresler, M.  (2014).  Perceived benefits and risks of online shopping: comparing overall perceptions of male and female consumers. The 26th Annual conference of the SAIMS (South African Institute for Management Scientists).

Cunningham, N. & De Meyer, C. F.  (2014).  Consumer perceptions of shopping channel attributes and perceived risk factors influencing apparel purchases. The 26th Annual conference of the SAIMS (South African Institute for Management Scientists).

Bresler, M. & De Meyer, C. F.  (2013).  The influence of gender on the expectations of black generation Y clients towards their banks CRM efforts. The 25th Annual conference of the SAIMS (South African Institute for Management Scientists).

Cunningham, N., Bogaards, M. & De Meyer, C. F.  (2013).  Investigating demographic and patronage differences with regard to the spreading of word-of-mouth of cellphones. The 25th Annual conference of the SAIMS (South African Institute for Management Scientists).

Maritz, V., Petzer, D. J. & De Meyer, C. F.  (2013).  The use of storytelling in quantitative research reports: a marketing research firm perspective. The 25th Annual conference of the SAIMS (South African Institute for Management Scientists).

Maritz, V., Petzer, D. J. & De Meyer, C. F.  (2013).  Quantitative reporting: the use of storytelling and data visualisation. The 34th Southern African Marketing Research Association (SAMRA).

Dr Isolde Lubbe
Lubbe, I., Jooste, C.J. & Petzer, D.J.  (2015).  Perceived value – a South African Prospective Student perspective. GBATA (Global Business and Technology Association) conference held from the 7th to 11th of July (2015) in Lisbon, Portugal.

Lubbe, I., De Meyer. CF., & Welthagen, LM.  (2015).  The influence of service failure severity on perceived justice by consumers in the banking industry. Delivered the full competitive paper at the Business and emerging markets (ABEM) conference held in Windhoek, Namibia from 2nd to 6th August (2015).

Jackson, W., Lubbe, I., & Roberts-Lombard.  (2015).  Factors influencing relationship commitment within the road transport industry. Delivered the abstract at the SAIMS conference.

Lubbe, I  (2014).  Recruitment in Higher Education. MACE (Marketing, Advancement and Communication in Education). (2014) congress held at Sun City.

Lubbe, I.  (2012).  Role players influencing prospective students' university choice – a South African perspective. Paper presented at the 19th International conference on recent advances in Retailing and Consumer Services Science (EIRASS), in Vienna, Austria.

Lubbe, I. Jooste, C.J. & Petzer, D.J.  (2011).  Choice factors and the perceived value that influence prospective university students' intention to enrol - a choice model. Paper presented at the 6th Department of Marketing Management colloquium at the University of Johannesburg in Johannesburg.

Dr Daniel Maduku

Maduku, D.K.  (2015).  Why do students intend to start/continue using e-books: Towards a unified view. Paper presented at the 27th Southern Africa Management Conference, University of Cape Town: Cape Town, South Africa.

Maduku, D.K.  (2015).  Understanding students' behavioural intention to use e-books: Does gender matter? Paper presented at the 31st International Business Research Conference, Ryerson University: Toronto, Canada.

Dr Marius Wait

Dr M Wait  (2016).  Benefits for student careers – transdisciplinary work integrated learning (WIL) collaboration. INTED – International Technology, Education and Development Conference - Valencia - Spain.

Dr M Wait  (2014).  The role of the third-person effect in the use of dark marketing techniques on university students. 2SAIMS – South Africa Institute for Management Services – Vanderbijlpark.

Dr M Wait  (2013).  The influence of students' perceptions when selecting a company in the DSA-UJ project. WACE - World Association of Co-operative Education – Durban.

Ms Nicole Cunningham

Cunningham, N. & De Meyer-Heydenrych, C.  (2015).  'Investigating the influence of age on the perception of risk factors when shopping for apparel', the 27th Annual conference of the South African Institute of Management Scientists (SAIMS).

Cunningham, N. & De Meyer-Heydenrych, C.   (2015).  'Investigating the influence of home language on online shopping behaviour', the Academy of Business and Emerging Markets conference (ABEM).  Namibia. 

Cunningham, N. & De Meyer-Heydenrych, C.   (2014).   'Consumer perceptions of shopping channel attributes and perceived risk factors influencing the choice of shopping channel', the 26th Annual conference of the South African Institute of Management Scientists (SAIMS). 

Cunningham, N. & De Meyer-Heydenrych, C.   (2013).   'Investigating demographic and patronage differences with regard to the spreading of online word-of-mouth communication about Cellphones',  the 25th Annual conference of the South African Institute of Management Scientists (SAIMS).

Dr Beate Stiehler-Mulder

Stiehler, B.E., Bresler, M., Frazer, M. & Botha, E.,  (2015).  South African consumers' perspective on the (2013) meat scandal: A qualitative analysis. 9th International Business Conference.

Frazer, M. & Stiehler, B.E.,  (2015).  A model for Omnichannel retail engagement in the consumer decision-making process. 9th International Business Conference.

Shodries, B. & Stiehler, B.E.  (2015).  The influence of emotions on perceived justice by consumers in the banking industry after experiencing a service failure. 27th SAIMS conference.

Botha, E. Karam, M., Erinma, O., Payne, K & Stiehler, B.E.  (2015).  How to impress social media friends: The social motivations for sharing viral content. (2015) Academy of Marketing Science (AMS) World Conference.

Stiehler, B. & Lee, L.W.  (2016).  Luxury Branding in Emerging Markets. In Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. Springer International Publishing.

Frazer, M. & Stiehler, B.E.  (2014).  Omnichannel Retailing: the merging of the online and off-line environment. In Global Conference on Business & Finance Proceedings, 9(1):655. Institute for Business & Finance Research.

Wait, M. & Stiehler, B.E.  (2014).  The role of the third-person effect in the use of Dark Marketing techniques on University students. South African Institute of Management Sciences

Gosling, R., Vigar-Ellis, D. & Stiehler, B.E.  (2014).  Buzz Marketing's ability to influence consumers: An experimental study. International Business conference (IBC).

Stiehler, B.E. & Toscani, G.  (2013).  Politics and Art: An investigation of the Jacob Zuma Spear painting. Academy of Marketing Science (AMS) 42

Frazer, M., Stiehler, B.E. & Meyer, A.M.  (2013).  Omni-channel retailing in Emerging markets: Uncovering the challenges and expected changes. Annual conference of the Emerging Markets