​​Academic Textbooks​

Prof M Roberts-Lombard

  • Brijbal, S. & Roberts-Lombard, M.  2011.  Consumer Behaviour.  'Chapter 16:  Building Relationships with Customers'.  Juta Publishers,  Cape Town.
  • Berndt, A. & Taite, M.  Relationship Marketing and CRM.  2011​.  'Chapter 4:  Internal Marketing.'  Juta Publishers,  Cape Town.
  • Roberts-Lombard, M.  2002.  Marketing Research - A Southern African Perspective.  Future Managers, Cape Town.
  • Cant, M.C. & Van Heerden, C.H.  2004.  Personal Selling.  Juta & Co. Ltd, Kenwyn.
  • Klopper, H.B. & Berndt, A.  2006.  Marketing Management - Fresh Perspectives.  Pearson Publishing, Cape Town.
  • Berndt, A., Du Plessis, L., Klopper, H.B., Lubbe, I., Roberts-Lombard, M.  2008.  Introduction to Marketing Management - Published by the University of Johannesburg.  Future Dreams Publishing, Johannesburg.
  • Kotler, P. & Armstrong, G.  2010.  Principles of Marketing - A South African Perspective.  Pearson Publishing, Cape Town.  (Contribution of 12% inclusive of one chapter).

 Prof M Mpinganjira

  •  Mpinganjira, M.  (2016).  New-product development and product life cycle strategies. In Principles of Marketing, Global and Southern African Perspectives.  2nd Ed.  South Africa: Edited by Kotler, P & Armstrong, G.
  • Mpinganjira, M.  (2015).  Risk Management, trust and repeat online shopping intentions: A South African Perspective. In Trends and Innovations in Marketing Information Systems. Hershey, PA. Edited by Tsiakis, T.
  • Mpinganjira, M.  (2015).  The Marketing Environment. In Introduction to Marketing.  Cape Town: Juta and Company. Edited by Strydom, J.
  • Mpinganjira, M.  (2013).  Consumer Attitudes. In Consumer Behaviour: South African Psychology and Marketing Applications.  South Africa. Edited by Mpinganjira, M & Dos Santos, M.
  • Mpinganjira, M.  (2013).  Family and Household Influences on Consumer Behaviour. In Consumer Behaviour: South African Psychology and Marketing Applications.  South Africa. Edited by Mpinganjira, M & Dos Santos, M.
  • Mpinganjira, M.  (2013).  'Market Segmentation from a South African Perspective. In Consumer Behaviour: South African Psychology and Marketing Applications.  South Africa. Edited by Mpinganjira, M & Dos Santos, M.