​​​​​Short Courses in Marketing and Retail Management

Short courses (also known as Continuing Education Programmes or CEPs) in Marketing and Retail Management
Certificates and short courses in Retail
Download a summary of our Retail short courses and Retail certificate programmes currently offered by clicking here
Please contact the Department directly to get detailed information on each of these courses.
Ms. Alice Avenant aavenant@uj.ac.za / 011 559 1424​
Mrs. Mariette Frazer mfrazer@uj.ac.za

Certificate in Marketing and Customer Centricity


Expand your marketing horizons by attending our highly acclaimed programme in Marketing and Customer Centricity designed to meet the needs of practising or aspiring marketers.

This part-time course will expose you to basic principles of marketing, the latest trends in marketing, including strategic thinking, relationship marketing, customer retention strategies and service encounter management.

Classes are offered on Monday evenings making this the ideal course for the working individual. ​

Download the information brochure here to learn more about the costs, closing date and admission requirements

Application for Certificate in Marketing and Customer Centricity 
Click here

Application closing dateBeginning of February each year
Duration of study1 year, full-time (evening classes)
Campus the qualification is based onUJ, Kingsway Campus (APK)
Contact details
Ms Alice Avenant
011 559 1424

Who should typically enrol for these short courses in Marketing and Retail?
· People working in Marketing, Retail, Sales or PR positions who do not have any formal marketing or retail training
· People from business units who increasingly need to market their business unit or products and services offered
· People wanting to supplement their technical skills base with marketing or retail expertise
All programmes offered can also be created as an in-house option for an organisation. Please contact the Department of Marketing Management to discuss how a programme can be customised to meet your organisation’s needs.