News and Events
Making waves on the Digital Marketing front
The School of Consumer Intelligence and Information Systems celebrates two great Digital Marketing achievements
BCom (Hons) students are semi-finalists in the Google Online Marketing Challenge
Joshua Surat, Jenna Green, Jordan Baum and Erica Lesna-Maranetto, BCom (Hons) students in the Department of Marketing Management have been announced as semi-finalists in the 2017 Google Online Marketing Challenge (GOMC 2017).This is a fantastic accomplishment, as the GOMC is a global competition that is entered by thousands of digital marketing students every year.
The students ran a Google Adwords campaign to promote the NPO help2read and their excellent work assisted this organisation to increase awareness, volunteering and donations.
The Department's BCom (Hons) Marketing Management students participate in the GOMC challenge every year as part of the subject Strategic Digital Marketing, presented by Dr Daniel Maduku. The GOMC challenge was specifically created by Google for the purpose of teaching students around the globe to gain professional and practical experience to prepare them for careers in the field of Digital Marketing.
The Department is incredibly proud of these students and wish them many more fruitful Digital achievements in future.
Dr. Maduku (lecturer: Strategic digital marketing); Joshua Surat; Jenna Green; Jordan Baum; Erica Lesna-Maranetto; and Ms. Cunningham (BCom Honours: programme co-ordinator)
Digital empowerment award
The School of Consumer Intelligence and Information Systems was honoured with an award for Commitment to Digital Empowerment at the 2017 Bluemagnet Achievement Awards Ceremony. This special ceremony took place on 24 August at The Venue Green Park venue in Sandton and was attended by the School's Director, Prof Mercy Mpinganjira and the Head of the School's Marketing, Dr Beate Stiehler-Mulder.
The Department of Marketing Management in the School has been investing in growing knowledge and skills amongst its staff on the latest developments in the field of Digital Marketing. Director, Prof Mpinganjira wishes to extend her gratitude to Bluemagnet for recognising the School's commitment to this important contemporary field in Marketing Management.
Ceri James (Bluemagnet Executive Director), Prof Mercy Mpinganjira and Dr Beate Stiehler-Mulder
Department of Marketing Management UJ Newsletter November 2015
Department of Marketing Management UJ Newsletter June 2015
Department of Marketing Management UJ Newsletter February 2015
Department of Marketing Management UJ Newsletter July 2014
Department of Marketing Management UJ Newsletter May 2014
Open Lecture videos
2015 Open lectures
Does your brand have feet of clay? Presentation by Katherine Madley (Head of Strategy and Innovation, Alexander Forbes) https://youtu.be/ubEendLr7_c
The very un-marketing way in which we built Allan Gray, presentation by Alistair King (Creative director KingJames Group)
2014 Open Lectures
Universal Soldier, presentation by Katherine Madley (Head of Strategy and Innovation, Alexander Forbes) https://youtu.be/8NwQOnNUk-g
Spectacular overkill in Advertising, presentation by Alistair King (Creative director KingJames Group) https://youtu.be/OY2TVssrg60