​BCom Marketing Management

The BCom (Marketing Management) qualification offered at the University of Johannesburg is aimed at equipping students with the necessary skills to become competent business managers and specialists in the field of marketing.
 
While attempting to ensure that a sound theoretical foundation is laid, use is also made of both practical examples in the learning situation as well as providing students with the opportunity to gain practical experience through industry projects which form part of the module content.
 
The successful completion of a BCom Marketing Management degree allows for the opportunity to enrol for further post-graduate qualifications in a variety of business disciplines such as; Marketing Management, Entrepreneurial Management, Logistics Management etc.
 
Modules include:
 
· Marketing Management
· Economics
· Business Management
· Accounting
· Analytical techniques
· Logistics Management
· Financial Management
· Commercial Computer Systems
· Business Communication
· Marketing Research
· Services Marketing
· Consumer Behaviour
· Strategic Marketing
· Integrated Marketing Communication
· Business to Business Marketing
 
Please download the brochure for more information about this qualification.
 
Application closing date
30 September every year
Duration of study
3 years, full-time only
Campus the qualification is based on
UJ, Kingsway Campus (APK)
Contact details
Mrs S Schmidt
011 559 3200