​BCom Honours (Marketing Management)

This qualification is offered at the University of Johannesburg, Kingsway Campus and prepares students for various careers in marketing, namely; Brand Managers, Product Managers, Market Researchers, Strategic Planners, E-Marketers, Sales Managers, Customer Service Managers, Relationship Managers, Advertising Executives, Media Planners, Marketing Managers and Marketing Consultants to name a few.
The BCom Honours (Marketing Management) qualification was judged to be the benchmark programme in South Africa by a Peer Review Panel.
The Honours Programme has eight theoretical modules and a work-related marketing skills module called Practical Marketing. The Practical Marketing module aims to give UJ graduates the upper hand by:
  • Providing students with practical marketing soft skills in order to equip them to adequately perform marketing ​ related activities within a business environment
  • Complementing the knowledge and skills students gain in the theoretical modules offered
  • Exposing students to the real life working environment through interaction with industry partners
This brochure contains information on the entry requirements, application procedures, the modules offered and an explanation of the full time or part-time options to complete this degree. 
Application closing date​​28 September at 12pm every year 
Duration of study​1 year, full-time and 2 years part-time
Campus the qualification is based on
UJ, Kingsway Campus (APK)
​Cost of the degree
​The fees are approximately R30 000 per year (full-time studies) however the fees are adjusted annually and cannot be confirmed by the Department (only Student Finance can confirm – 0115593935).
Contact details
Ms N Cunningham
011 559 2010


Access will be provided to students in possession of a BCom, BTech, Advanced Diploma in Retailing and Advanced Diploma in Marketing, or an equivalent Marketing Management qualification on NQF Level 7 with majors in a Marketing Management and Research related field. A student must have attained a minimum of 65% in his/her Marketing Management and Research majors at NQF Level 7 and Accounting and/or Financial Management, Analytical Techniques and/or Quantitative Techniques and Marketing or related modules must form part of the undergraduate degree. Students who have a BCom qualification, but who do not have Marketing Management at NQF Level 7, must first complete the Level 7 undergraduate modules in Marketing Management and pass it with a final mark of at least 65%. A student who obtained a BA (Marketing Communication) needs to comply with the BCom in Marketing Management undergraduate degree requirements. A potential student must have adequate English language proficiency by passing a literacy test. Selection may include an interview.