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Undergraduate - Diploma: Communication Management & Public Relations

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Diploma: Communication Management & Public Relations

Purpose: The aim of the qualification is to develop in the student the competency to plan, apply, implement and evaluate communication management and public relations practices in a variety of business and social contexts.

 

The programme is designed to maintain the appropriate balance of theoretical, practical and experiential knowledge and skills. The exit level outcome ensures that students can use their theoretical understanding of public relations and communication to solve public relations and communication issues that originate from a variety of contexts for different types of private, public and not-for-gain organisations.

 

The programme exit level outcomes further are evidence that an appropriate balance of theoretical, practical and experiential knowledge and skills are maintained. This is achieved through an integrated approach to the learning process developing in a student the ability to demonstrate an understanding of an issue, to apply appropriate skills to solve the issue and to develop a professional, reflective and ethical approach that will enhance the public relations and communication profession.

 

The Diploma: Communication Management and Public Relations is offered as a four year extended Diploma and a three year Diploma.

 

The three year Diploma consists of 25 compulsory modules that make up 400 credits. These include:

 

First YearSecond YearThird YearSemester modules
Public Relations 1A&1BPublic Relations 2A&2BPublic Relations 3A&3B6

Communication Management

1A&1B

Communication Management

2A&2B

Communication Management

3A&3B

6
Media 1A&1BMedia 2A&2BMedia 3A

5

 

Professional Writing Skills 1A&1B  2

*Professional

Practice 1

*Professional Practice 2*Professional Practice 36
10 semester modules8 semester modules7 semester modules25

 

The Extended Diploma: Communication Management and Public Relations consists of 32 compulsory modules that make up 400 credits. These include:

 

First YearSecond YearThird Year

 

Fourth Year

Semester modules
Fundamental Research PracticeCommunication Management   1B Communication Management 2A&2BCommunication Management 3A&3B7
Workplace PreparationPublic Relations IB Public Relations 2A&2B

Public Relations

3A&3B

7
Basic Business CalculationsMedia        1A&1BMedia       2A&2BMedia 3A7
Communication Management 1AProfessional Writing Skills 1A&1B  3
Public Relations IA   1
End-User Computing (Module A)Professional Practice 1Professional Practice 2Professional Practice 37
9 semester modules8 semester modules8 semester modules7 semester modules32