Purpose: The aim of the qualification is to develop in the student the competency to plan, apply, implement and evaluate communication management and public relations practices in a variety of business and social contexts.
The programme is designed to maintain the appropriate balance of theoretical, practical and experiential knowledge and skills. The exit level outcome ensures that students can use their theoretical understanding of public relations and communication to solve public relations and communication issues that originate from a variety of contexts for different types of private, public and not-for-gain organisations.
The programme exit level outcomes further are evidence that an appropriate balance of theoretical, practical and experiential knowledge and skills are maintained. This is achieved through an integrated approach to the learning process developing in a student the ability to demonstrate an understanding of an issue, to apply appropriate skills to solve the issue and to develop a professional, reflective and ethical approach that will enhance the public relations and communication profession.
The Diploma: Communication Management and Public Relations is offered as a four year extended Diploma and a three year Diploma.
The three year Diploma consists of 25 compulsory modules that make up 400 credits. These include:
|First Year||Second Year||Third Year||Semester modules|
|Public Relations 1A&1B||Public Relations 2A&2B||Public Relations 3A&3B||6|
|Media 1A&1B||Media 2A&2B||Media 3A|
|Professional Writing Skills 1A&1B|| || ||2|
|*Professional Practice 2||*Professional Practice 3||6|
|10 semester modules||8 semester modules||7 semester modules||25|
The Extended Diploma: Communication Management and Public Relations consists of 32 compulsory modules that make up 400 credits. These include:
|First Year||Second Year||Third Year|
|Fundamental Research Practice||Communication Management 1B ||Communication Management 2A&2B||Communication Management 3A&3B||7|
|Workplace Preparation||Public Relations IB ||Public Relations 2A&2B|
|Basic Business Calculations||Media 1A&1B||Media 2A&2B||Media 3A||7|
|Communication Management 1A||Professional Writing Skills 1A&1B|| || ||3|
|Public Relations IA|| || || ||1|
|End-User Computing (Module A)||Professional Practice 1||Professional Practice 2||Professional Practice 3||7|
|9 semester modules||8 semester modules||8 semester modules||7 semester modules||32|