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Strategic Communication Masters




Coursework Masters (Strategic Communication)


Frequently asked questions:

Masters FAQ 2020


(Not offered in 2018: From 2019 this qualification will be offered every second year)

 

This is an advanced structured study programme that comprises two year modules. A minor dissertation on an approved topic of limited scope is required in the second year of study. The two year modules and minor dissertation each represent 50% of the final mark, and must be passed independently.

 

The General Regulation with regard to the duration of the master's programme is also applicable in this instance. The closing date for applications for this degree is 31 October of the preceding year.

 

The coursework master's programme consists of the following compulsory year modules in the first year of study.  A minor dissertation is completed in the second year of study.

 

Semester 1Semester 2
Issues in Strategic Communication Practice (SCM9X09)
Issues in Strategic Communication Theory and Research (SCM9X10)
Research Masters (Corporate Communication)

Purpose:

A dissertation and a research article on a theme within the field of Corporate Communication, which provides evidence of the critical sense and research capability of the candidate.

 

Outcomes:

Upon completion of this module, learners should be able to:

  • Identify, evaluate, solve, and reflect on advanced studies in Corporate Communication and related problems, using advanced critical and creative thinking
  • Reflect on advanced communication and problems
  • Collect, analyse, organise, critically evaluate, apply, and reflect on information pertaining to advanced Corporate Communication.
  • Use and reflect on Corporate Communication and technology effectively, critically and responsibly, to address issues pertaining to advanced Corporate Communication.
  • Demonstrate an understanding of, and reflect on, the related systems of advanced Corporate Communication and the dynamic interrelationship between Corporate Communication and the broader context.
  • Acquire and reflect on advanced learning skills and strategies appropriate to the context of communication.
  • Acquire and reflect on, an understanding of the advanced principles of responsible citizenship with regard to Corporate Communication; in local, national and global communities.
  • Understand, apply, and reflect on cultural and aesthetic sensitivity in the field of Corporate Communication.
  • Conduct independent research and present for assessment.

 

Calculation criteria:

Full Period Mark Weight – 100%

 

Dissertation: Corporate CommunicationSCC9X01/SCC9X02NQF level: 9NQF credits: 180

 

 

Research Masters (Marketing Communication)

Purpose:

The aim of a research dissertation is to instil sound research abilities and capabilities with regard to the area of specialisation. As such, the candidate will develop empirical thinking and skills, which are reliant on critical thinking abilities with the outcome being original research that is heuristic in nature by the critical exploration of a relevant topic in the field to be assessed. It also allows the candidate to produce a research article that should be suitable for publication and presentation at conferences.

 

Outcomes:

Upon completion of this module, learners should be able to:

  • Identify, evaluate, solve, and reflect on advanced studies in Marketing Communication and related problems, using advanced critical and creative thinking.
  • Reflect on advanced communication and problems.
  • Collect, analyse, organise, critically evaluate, apply, and reflect on information pertaining to advanced Marketing Communication.
  • Use and reflect on Marketing Communication and technology effectively, critically and responsibly, to address issues pertaining to advanced Marketing Communication.
  • Demonstrate an understanding of, and reflect on, the related systems of advanced Marketing Communication and the dynamic interrelationship between Marketing Communication and the broader context.
  • Acquire and reflect on advanced learning skills and strategies appropriate to the context of communication.
  • Acquire and reflect on, an understanding of the advanced principles of responsible citizenship with regard to Marketing Communication; in local, national and global communities.
  • Understand, apply, and reflect on cultural and aesthetic sensitivity in the field of Marketing Communication.
  • Conduct independent research and present for assessment.

 

Calculation criteria:

Full Period Mark Weight – 100%

 

Dissertation: Marketing CommunicationSCM9X05/ SCM9X06NQF level: 9NQF credits: 180