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Strategic Communication - Honours

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Strategic Communication Honours

Programme code: H7045Q SAQA ID: 73723 NQF level: 8 Credits: 120 


Students should have a 65% average for all undergraduate Communication modules. Please be advised that academic performance is only one criterion. Suitability for the programme, as determined by selection criteria, will be the other. 

Full-time students register for five modules.  Part-time students register for all the modules except for the specialisation modules and the research essay in the first year. In the second year part-time students register for the specialisation modules and the research essay. The honours programme consists of the following modules: 

Frequently asked questions: 
Honours FAQ 2021

Purpose: The purpose of the qualification is to equip the learner with the necessary applied knowledge and skills in relation to integrated brand experiences. As such, this module has taken on a holistic approach that will enable the learner to function effectively and efficiently in the adaptive, complex and dynamic industry of Strategic Communication. Subsequently, the focus is on providing foundational knowledge that will be needed to enter the professional world of Strategic Communication.


The curriculum for the Strategic Communication Honours programme consists of 5 year modules and is compiled as follows:


Year modules
Research Essay: Strategic Communication  (SCM8X05)
Strategic Communication (SCM8X06)
Applied Strategic Communication (SCM8X07)
Communication, Media and Society (CMS8X12)
Communication Management (SCM8X04)


If a student intends specialising in a specialist field in which an undergraduate programme was not offered, extended reading and/or an oral examination will be required. Permission may be granted by the head of the department to take an honours module from another department.