BA Design in Digital Media FADA | Faculty Brochure 

 

BA Design in Digital Media (B8DM1Q)

A Bachelor of Arts in Digital Media Design prepares students to meet the needs of the digital age as designers of content, systems and products, where text, image, video, audio, graphics and animation converge. Starting from a generalised approach, students learn specialisations in interaction design or digital video. In Digital Media Design, students engage with and apply digital technologies innovatively, in order to design products to communicate and enhance life experiences.

A range of technologies and products that students engage with include web sites, mobile applications, interactive games, design deliverables, music videos, digital video, motion graphics, short format animation, wayfinding systems and digital photography. The Department's facilities include four comprehensive computer laboratories with the latest high-end graphics computers, an audio recording suite an animation studio and a green screen studio.

Programmes: Bachelor of Arts, Bachelor of Arts Honours and Master of Arts in Digital Media Design.

Career Opportunities

This degree prepares students for careers in the design, film, broadcast and advertising industries as; interaction designers, user experience designers, user interface designers, service designers, music video designers, multimedia animators, motion graphics designers, information designers, digital video producers, video editors, video compositors, digital photographers, digital media consultants and creative directors.

Admission Requirements

BA Design in Digital Media 

  • Senior certificate or equivalent qualification with the minimum APS or M-score.
  • Submission of a prescribed portfolio once the application form has been processed.
  • Completion of the National Benchmarking Test (NBT) for Academic and Quantitative Literacy (AQL).
Average Point Score (APS)

A minimum APS of 23 with Mathematics or 24 with Mathematical Literacy is required to apply for the programme. 
Min APS Languages​​ Mathematics ​​Other requirements
 

submission of
a specified portfolio
23
With Mathematics
Language of teaching and learningOther recognised language
24
With  Maths Lit
5
(60 – 69%)
4
(50 – 59%)
Maths:3
(40 – 49%)
OR
Maths Lit
(50-59%)
 
M-score

This scoring system is used if the applicant completed school prior to 2008 or A/O levels.

A minimum M-score of 12 is required to apply for the programme.

Symbols A B C D E
Points Higher Grade54321
Standard Grade43210
 

Applicants meeting the minimum entrance requirements (APS or M-score) for the BA Design (Digital Media) will be invited to submit a prescribed portfolio.


Portfolio Requirements​

Portfolios must be presented neatly and well organised in a flat portfolio and not in a roll. The professional quality of the portfolio and the work it contains will form the basis of the assessment.

The portfolio must contain the following:

  • A receipt indicating that the application form has been submitted to the University of
  • Johannesburg's Student Enrolment Centre.
  • A certified copy of the applicant's ID.
  • A certified copy of his/her latest results in the Senior Certificate examination or equivalent qualification.
  • A signed declaration that the portfolio is the applicant's own work.
  • The six projects outlined below.
NB: Submission of a portfolio must only take place once you have officially applied to the university and have been invited by the faculty to participate in the selection process.

Portfolios must be presented neatly and well organised in a flat portfolio and not in a roll. The professional quality of the portfolio and the work it contains will form the basis of the assessment. 

The portfolio must contain the following: 
a) A receipt indicating that the application form has been submitted to the University of Johannesburg applications office.
b) A certified copy of the applicant’s ID.
c) A certified copy of his/her latest results in the Senior Certificate examination or equivalent qualification.
d) A signed declaration that the portfolio is the applicant’s own work.
e) The four projects outlined below.

Project 1: Drawing
  • Produce an accurate drawing of a wooden chair against a plain background. The whole chair must be represented. This drawing must be done free-hand, not using a ruler, compass, or any other technical drawing instrument or object to help create the drawing.
  • Medium and format: Pencil on white A2 paper.
  • Assessment criteria: Adherence to instructions, accurate drawing skill, skilful use of medium, composition.

Project 2: Lettering
  • Divide an A2 piece of paper into 16 equally sized rectangles. Letter the word “sign” differently in each of the 16 squares.
  • Medium and format: A variety of art mediums must be used, from the traditional, such as pencil, to the non-traditional, such as potato print or stencil, on A2 paper or board. 
  • Assessment criteria: Adherence to instructions, creative thinking, skilful use of media, composition.

Project 3: Describing a process using drawings – comic strip
  • Create a five-panel comic strip, using only pictures (no words), to clearly explain the process of frying an egg.
  • Medium and format: Any appropriate drawing medium may be selected, such as pencil or pen, on good-quality A3 paper or board.
  • Assessment criteria: Adherence to instructions, creative thinking, appropriate selection and skilful use of medium, composition, story-telling skill, visual communication skill, appropriateness of style.

Project 4: Ten examples of your own work
  • Include ten examples of your own visual art and/or design.
  • Medium and format: drawings, photocopies, photographs, prints or PDF’s.
  • Assessment criteria: Art and design skills, drawing skills, creativity, technical ability and attitude

Portfolio Submission

Applicants must submit a prescribed portfolio.

Submission of a portfolio must only take place once you have officially applied to the university and have been invited by the faculty to participate in the selection process. You will be informed by means of a selection letter from the faculty regarding submission dates and portfolio requirements.

Portfolios can be submitted to:

University of Johannesburg
Faculty of Art, Design and Architecture (FADA)
Bunting Road Campus 
Auckland Park, 2006

*Portfolios can be posted or dropped off at the above address.

Applicants are informed of the outcome in an official letter. Portfolios must be collected four weeks after submission, unclaimed portfolios will be disposed of by the department.


Contact Details

Department of Multimedia

Faculty of Art, Design and Architecture [FADA]

University of Johannesburg

Aukland Park Bunting Road Campus

Johannesburg


Ms Elda Majola [Secretary]

eldam@uj.ac.za

011 559 1117


FADA Information Centre

011 559 1117/ 1098 | web-fada@uj.ac.za

www.uj.ac.za/fada or www.uj.ac.za/multimedia