Skip Navigation Linksacademic-programmes Academic Programmes

FADA



Academic Programmes

            

Communication (Graphic) Design (B8CD1Q)

Communication designers are creative thinkers and problem solvers who use a range of design methods, processes and techniques to create professional communication designs, such as posters, books, magazines, corporate identity programmes, packaging and web sites, both individually and as members of teams. The Department of Graphic Design offers a Bachelor of Arts in Design specialising in Communication Design. The Department's facilities include a number of studios and a centrally located computer studio.


Career Opportunities

Graduates will be able to enter a communication design career by working in design studios, marketing consultancies,branding and advertising agencies, and for newspapers, magazines and book publishers as:

— Graphic & communication designer — Art directors

— Typographic designer — Layout artists

— Illustrators — Instructional designer

— Digital designer

In addition, employment can be found as an in-house designer for companies or state-supported institutions, or graduates can choose to freelance or start their own graphic design business.


Admission Requirements
BA Design (Communication Design) (B8CD1Q)

— Senior certificate or equivalent qualification with a minimum APS or M-score.

— Submission of a portfolio of creative tasks.

 

Average Point Score (APS)

A minimum APS of 23 with Mathematics or 24 with Mathematical Literacy is required to apply for the programme.to page 4 of this brochure

 

Languages

Maths or

Maths Literacy

Life Orientation Subjects 1, 2 & 3
Language of teaching and learning

Other recognised language 

5

(60 – 69%)

4

(50 – 59%)

Maths: 3 (40 – 49%)

or

Maths Lit: 4

(50 – 59%)

4

(50 – 59%)

4 (50 – 59%)

4 (50 – 59%)

3 (40 – 49%)


Admission Tasks
You are required to prepare a portfolio of creative tasks in which you compile your response to the tasks outlined.

The portfolio of creative tasks must adhere to the following:
 

  • It is recommended that tasks 1-2 be neatly completed on A2 or A3 Paper
  • Your name, telephone number, registered student number and email address must be included. 
  • Please upload certified copies of your ID and your latest results in the National Senior Certificate examination or equivalent qualification, as well as a certified and signed declaration that the tasks is your own work.
  • The Portfolio must include all the set tasks as outlined below, and in addition, you may include examples of your best existing work.
  • It is at the discretion of the department to exempt applicants with high marks and strong creative work in Visual Arts, Design and Technology subjects (NSC), from submitting a portfolio of creative tasks.


*Only online submissions will be accepted


THE TASKS
· The tasks are constructed to assess your creativity, visual communication skills as well as your technical ability, and presentation, drawing and writing skills
· The tasks must be completed in 16 hours or less.
· Read through the tasks carefully and remember that there are different ways of addressing the tasks.

Task 1: Chair drawing
Set up a wooden chair and place an object that you feel communicates something about your personality on or next to the chair. Produce an accurate drawing in pencil of this set-up on an A2 or A3 paper. The whole chair must be represented, and the drawing must be done free-hand – you may not use a ruler, compass, or any other technical drawing instrument or object to help you do the drawing.

Assessment criteria:
Creativity, visual, communication skills, technical ability, presentation skills, drawing skills, attitude.

Task 2: Lettering
Divide an A2 or A3 piece of paper into a grid consisting of 16 rectangles. Letter the word “mix[1]” differently in each rectangle. A variety of mediums must be used, from the traditional, such as pencil, to the nontraditional, such as tea.

Assessment criteria:
Creativity, visual, communication skills, technical ability, presentation skills, attitude.

Task 3: Comic strip
Create a five-panel comic strip using only pictures showing what you would do if you won the lotto. The drawing can be in any style appropriate to the tone of the story. Any appropriate drawing medium may be selected, such as pencil or pen, on good-quality A3 or A4 paper or board.

Assessment criteria:
Creativity, visual, communication skills, technical ability, presentation skills, attitude.

Task 4: Telling stories
Arrange the following three frames so that they make two completely different stories. Write the basic plot for each story you have made. Assessment criteria: creativity, writing skills, attitude.

Task 5: Essay
Write a two-page essay on the following topic: “I think I am creative because…”Assessment criteria: creativity, writing skills, attitude.


Task 6: Visual analysis
Choose any image, for example, a painting, poster, or photograph, and explain in writing what the image depicts. Assessment criteria: writing skills, attitude.

Articulation possibilities
The Graphic Design Department offers a Bachelor of Arts
Honours in Design and a Master’s of Arts in Design.


Assessment criteria:
Creativity, visual communication skills, attitude.

Click here to submit your portfolio 

NB: Submission of a portfolio must only take place once you have officially applied to the university and have been invited by the faculty to participate in the selection process. Also, please note that your application may be turned down if you failed to comply with any of the requirements or if we find any evidence of plagiarism.


Contact Details

Elda Madjola

Tel: +27 (0)11 559 1117

Email: eldam@uj.ac.za 

 


BA Honours Design (Communication Design)
The Bachelor of Arts Honours in Design prepares students for research-based postgraduate study and entry into a design career by enabling them to produce creative solutions to complex problems within a specialist area of design, and to conduct and report research under supervision.


Admission requirements

An appropriate Bachelor's degree with a recommended minimum of 60% for all final year modules.


Selection Criteria

In addition to the minimum admission requirements as outlined above, prospective students may be required to present a portfolio of their own work to an interview panel.

 

Programme structure

a) Minimum duration: One year full-time/two years part-time

b) Maximum number of modules per year of study:

i) Full-time: Five semester modules

ii) Part-time: Three semester modules in year one (Research Methodology, Design Theory, Research Essay); and two semester modules in year two (Communication Design/Jewellery Practice and Design Project)

* Please refer to the applicable programme code and the curriculum structure with respect to an elective indicated with an asterisk ( *).

** Prerequisites herein are set up against for programme code H8DE1Q.

 

MODULE CODE MODULE NAME MODULE TYPE PREREQUISITES
CDH8XA4 Communication Design A (1st sem) Elective  
FDH8XA4* Fashion Design A (1st sem) Elective
MDH8XA4* Digital Media Design A (1st sem) Elective
JPH8XA4* Jewellery Practice A (1st sem) Elective
IDH8XA4* Industrial Design A (1st sem) Elective
DPH8XB4 Design Project B (2nd sem) Compulsory **CDH8XA4 or JPH8XA4
RMH8XA4 Research Methodology: Design A (1st sem) Compulsory  
DTH8XA4 Design Theory A (1 st sem) Compulsory
REH8XB4 Research Essay: Design B (2nd sem) Compulsory

RMH8XA4 and

DTH8XA4

 

For more information email; fadapg@uj.ac.za



MA (Design) Department of Graphic Design
The purpose of the programme is to educate and train researchers who can contribute to the development of knowledge at an advanced level. The Master’s degree is earned by completing a single advanced research project, culminating in the production and acceptance of a dissertation.

Admission requirements
A relevant Bachelor Honours Degree. A “professional” Bachelor's Degree, or a Postgraduate Diploma, with sufficient preparation to conduct research with a recommended minimum of 60% for all final-year modules. A relevant Baccalaureus Technologiae, with an average mark of at least 65%
combined with a research methodology short learning component as recommended by a Status Committee and approved by the Faculty Board.

Selection criteria
In addition to the minimum admission requirements as outlined above, prospective students may be required to present a portfolio of their own work to an interview panel. A portfolio would be requested if further evidence is required of a students’ readiness to conduct textual or artefactual research. In the case of textual research the portfolio would contain examples of written research, and in the case of artefactual research a portfolio with design artefacts would be required.

Curriculum*
CODE MODULE: MGD9X01 Research Dissertation: Design
                             MGD9X02 Research Dissertation: Design
* Offered by the Department of Graphic Design

Programme structure

  • Minimum duration: One year full-time/two years part-time.
  • Maximum duration: Two years full-time/three years part-time
  • The research component comprises 100% of the programme.

For more information email: fadapg@uj.ac.za


PhD (Doctor of Philosophy) in Art and Design P8AD1Q

Admission requirements 
An appropriate Master’s Degree or equivalent with a minimum final mark of 65%

Selection criteria
An appropriate Master’s Degree or equivalent with a minimum final mark of 65%

Purpose of the programme
The purpose of the programme is to enable candidates to undertake research at the most advanced academic level culminating in the submission, assessment and acceptance of a thesis. The candidate is required to demonstrate high-level research capability and make a significant and original academic contribution at the frontiers of art and/or design. In certain instances, creative work such as designed artefacts, public performances, public exhibitions or other practice based outputs may constitute the partial fulfilment of the research requirements.

Duration of programme
Minimum duration: Two years full-time or part-time.
Maximum duration: Four years full-time or five years part-time

Curriculum
​CODE ​MODULE
​PAD10XA ​Thesis Art and Design
​PAD10XB ​Thesis Art and Design


Contact details: Name: Mrs Adele Maritz
Tel: 011 559 1126 / Email: fadapg@uj.ac.za