University of Johannesburg's Centre for Entrepreneurship


Skip Navigation LinksHome Faculties College of Business and Economics University of Johannesburg's Centre for Entrepreneurship


Johannesburg Business School Centre for Entrepreneurship (JBSCE)


Centre for Entrepreneurship.jpeg

The Johannesburg Business School Centre for Entrepreneurship (JBSCE) under the Johannesburg Business School  forms part of the University of Johannesburg. At the JBSCE we provide integrated entrepreneurial development support aimed at building the culture of entrepreneurship, developing start-ups and existing businesses for increased participation in the economy.

 We are an incubation centre that provides entrepreneurship courses with a focus on the needs of Small, Medium and Micro Enterprises (SMMEs) start-ups and existing businesses from economically disadvantaged communities. 

We have reimagined entrepreneurship development by harnessing technology to develop digitally empowered entrepreneurs: our short learning programmes are offered in a virtual incubation model and we offer online coaching and support, as well as online access to markets and financing opportunities.

At the Johannesburg Business School Centre for Entrepreneurship, we aim to: 

  • Foster a culture of entrepreneurship among students
  • Build future-fit entrepreneurs
  • Challenge the entrepreneurship landscape with thought leadership and innovation
  • Create future leaders in social impact and economic growth
  • Develop bridges from past ground-breakers to future entrepreneurs

As part of the University of Johannesburg, our goal is to be an international tertiary institution of choice in Africa, recognised for excellence in research, innovation, knowledge building and collaboration. 

Our vision

To become a centre of excellence within Africa that offers impactful solutions for entrepreneurs through:

  • Short learning programs
  • Action-based research
  • Public lectures and events
  • Partnerships and support
  • Access to markets
  • Technological support
  • Coaching and mentorship

At the JBSCE we are determined to empower our entrepreneurs with relevant skills so that they can significantly contribute to different sectors of the economy and be able to seize the  business opportunities offered by the digital era.

We believe in combining the best talent in academic thought leadership with practical programmes 


Our Programmes



Full PSPPD Report.png
Full PSPPD Report.png
Full PSPPD Report.png
Full PSPPD Report.png
Full PSPPD Report.png
PSPPD summary report.png
PSPPD summary report.png
PSPPD summary report.png



Our Success Stories



Full PSPPD Report.png
Full PSPPD Report.png
Full PSPPD Report.png