Marketing 101 

Marketing_101_Header.jpg Applications are open! 

*Next course starts August 2021*

To apply download and complete the two forms below.

Make sure to include a certified copy of your ID and matric certificate

Once completed email your 4 documents to Sadie Buys AND to 

Download & APPLY NOW

UJ Application form 2021
UJ Student Agreement 2021

About Marketing 101

This certificate is applicable to students who are interested in developing their marketing-related knowledge. The certificate introduces students to concepts that underpin marketing, mainly in a consumer product context. 

These concepts focus on;

  • An introduction to marketing
  • The marketing environment
  • Consumer behaviour
  • Marketing research
  • As well as the 7P's of marketing

 With this understanding, students will be in a position to practically apply the concepts to improve marketing strategies. 

Details on the duration of the course

The programme is offered over 14 weeks (fully online). Students are expected to prepare the content before attending the contact sessions or engaging with the online content. 

The programme will consist of individual and group assignments and one test which aims to test both the theoretical and practical understanding of the module. 

Once the programme is complete, students are expected to write a formal examination in order to obtain a final mark for the certificate.

What are the costs of Marketing 101?

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 The Marketing 101 course costs R15 000.00 which includes your:                                                                                 

  • Registration fee
  • UJ Student card
  • Online lecture slides and classes
  • 12 workshops + 2 weeks for assignments
  • Content developed by specialists in the field 
  • Access to an Online Learning Platform 

Download the full course brochure: UJ Marketing 101 course brochure 

Ready to apply? 

To apply download and complete the two forms below AND include a certified copy of your ID and matric certificate. Once completed email all 4 documents to Sadie Buys AND to 

Need help?

For any application-related queries please contact @ Ms Sadie Buys 

For further questions kindly email @ Dr Nicole Cunningham   

*The programme may not be run if a sufficient number of students are not secured. 

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