​Diploma in Marketing

UJ Diploma in Marketing

The UJ Diploma in Marketing prepares students for a career in the field of Marketing. This qualification offers both theoretical and vocational training, and students are exposed to important theoretical marketing principles and equipped with practical marketing skills. Upon completion of this qualification, students have the relevant knowledge and practical skills required by the Marketing sector and are therefore well prepared to pursue one of the many career opportunities that the Marketing field has to offer.

Click to APPLY NOW for the Diploma Marketing

Application closing date30 September every year
Duration of study
3 years, full-time only
Campus the qualification is based onUJ, Bunting Road Campus (APB)
Contact details

Ms Sadie Buys (secretary)

011 559 1414


Entry requirements Diploma in Marketing:

Admission Point Score (APS) of 22* or higher with Mathematics OR 24* or higher with Mathematical Literacy OR a Higher Certificate in Marketing and Sales offered by the Department will be considered.

* Meeting the admission criteria does not guarantee acceptance into the course.

How do I calculate my APS to see if I qualify for the Diploma in Marketing?

You can use the table below. Allocate the relevant point matching your result obtained for each of your six best modules (EXCLUDING Life Orientation) and then simply tally all the points to obtain the total score, which represents your APS.

IUJ APS calculation.jpg

How long does it take to complete the Diploma in Marketing?

3 Years.

Can I study for the Diploma in Marketing part time?

Unfortunately not. This is a full-time qualification.

What are the costs for the Diploma in Marketing?

The University of Johannesburg's Student Finance page contains all the information regarding the UJ study fees you can expect to pay, as well as bursary opportunities and details about the National Student Financial Aid Scheme (NSFAS). You can access this page by clicking on UJ Student finance here.       

Are you a top performer with very good matric final results?

You may qualify to become a UJ Orange Carpet Candidate! The University's Orange Carpet Rewards Programme is about rewarding excellence and embracing accomplishment. You can qualify for some excellent rewards and different merit bursaries. Click here to find out more: UJ Orange Carpet Rewards Programme

Career opportunities with the Diploma in Marketing:

The following is a list of only some of the different career opportunities with a Diploma in Marketing that you can pursue:

  • Advertising
  • Brand Management
  • Customer Relationship ManagementUJ Marketing Computer screen image.png
  • Marketing Manager
  • Marketing Researcher
  • Customer Services
  • Marketing Consulting
  • Media Planning
  • Sales Manager

What modules are offered on the Diploma in Marketing?

• Marketing 1A & 1B (Introduction to the principles of Marketing)
• Applied Accounting Skills 1A & 1B
• English A & B
• Business Management 1A & 1B
• End-user Computing 1A & 1B
• Marketing 2A (Services Marketing) & 2B (B2B Marketing)
• Personal Selling 1A & 1B
• Consumer Behaviour A & B
• Quantitative Techniques A & B
• Marketing 3A (Strategic Marketing) & 3B (Marketing plan development – practical)
• Sales Management 3A & B
• Marketing Communications A & B
• Marketing Research 3A & 3B


How do I apply for the Diploma in Marketing?

All UJ applications are processed online. Once you are ready to apply for the Diploma in Marketing you can access the application page here: Apply to study at UJ

Further studies:

Upon completion of the Diploma in Marketing, students can apply for the Advanced Diploma in Marketing (previously known as BTech Marketing). Students who successfully completed the Advanced Diploma in Marketing with promising grades may apply for the Department's flagship programme - the BCom (Hons) in Marketing Management.

Frequently asked questions about Marketing and Marketing qualifications

Find answers to some frequently asked questions like Why study marketing? What do marketers earn? Is Marketing the right career for me? What is the difference between the Marketing Diploma and the Marketing BCom degrees? at the following link: FAQs – Why study marketing?

Keep the information from this page when you go offline by downloading the UJ Diploma in Marketing course brochure below:

UJ Diploma Marketing Brochure

UJ Marketing African Purple patterns.png