Strategy Series: Strategising for Africa, think global act local

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In 2018, Africa was once again home to many of the world's fastest growing economies. It also has the largest share of 'miserable' countries in the world. The reality behind the African story is far more complex than conventional linear economics of 'ups' and 'downs'. The rich tapestry of culture, politics, society and other contextual issues make straight-line extrapolations and a general understanding for strategic decisions and day-to-day operations difficult. 

Meanwhile, the global context has changed dramatically since the global financial crisis in 2008. A shift in political sentiment and economic liberalism around the world is having a direct impact on African economies and its people. Firms and leaders need to develop a deeper understanding of the shifts and changes under way. In Africa a more granular grasp of individual markets beyond broad generalisations, macroeconomic reports and office-based advisory is crucial.

Africa in the Global Economic Context

Globally, 2019 could be one of the brightest growth prospect we have seen since the global financial crisis ten years ago. In recent years, however, the global economy has been firmly entrenched in a 'low growth paradigm'. Following the golden era of growth in the emerging world, which came to an abrupt end circa-2015, a range of new complexities and geopolitical changes on the global stage have shaped a very different outlook to the one seen a decade ago. These complexities and uncertainty have come to define the current global order and the 'new normal', which Africa is firmly part of.

Join JBS for a 3-hour masterclass to better understand the complexities of Africa within the global economic context, and to explore some competitive strategies for success.

Discussion points:

  • How does one country stand out from another in this era of low growth?
  • How do we assess true competitive performance and grasp a better understanding of countries beyond simply size and growth – in light of increasing political risk and divergent views on globalisation?
  • Most importantly, how does Africa compare with the performance of other regions and where does it fit in?

Date:                1 February 2019

Venue:             The Johannesburg Business School

Time:               09:00 – 12:00

Cost:                R750 pp. Breakfast  included

For more information email us on


Facilitator: Prof Lyal White: Senior Director of the Johannesburg Business School (JBS) at the University of Johannesburg.  Prof White writes and advises on strategic thinking, execution and political economy in Africa, Asia and Latin America relevant to business and policy makers.

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