Generating Shared Value

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The Johannesburg Business School and the Shared Value Africa Initiative are proud to present the Shared Value Introduction Masterclass.

Join us for a morning session to find out how Shared Value actions driveSh.png reputation, engage employees, manage risks, create operational efficiencies, and foster innovation and access to new markets. These business drivers can lead to tremendous progress on issues such as working conditions, climate
change, access to healthcare and more. Buying into Shared Value can be a transformational moment for the private sector – to show how businesses can lead, not just because it is in their own long-term self-interest, because it is in the best interests of society.



Immaculata Segooa is a business professional, with over 25 years' experience in Marketing and related fields. The Shared Value business model encapsulates her firm belief in the need for business to utilize its profit-making operations to address social challenges. It is essential for business to include social impact in its strategy and operations, not only because of the challenges facing society but also to adapt to the changing business landscape and build a sustainable business model.

A Chartered Marketer passionate about elevating the role of the profession in business, Immaculata is the Deputy Chairperson of MASA, and serves on the boards of the MRF, the ABC and is also a member of the Vega School of Branding Advisory Council. She is the Integrated Marketing specialist and a Shared Value advocate. She carved her professional in the advertising industry, as well as influenced the marketing of brands in retail, motor, telecommunications, financial services and insurance industries. She has a Master's in Business Leadership and her research paper on Shared Value has kindled a new passion for this management philosophy.

Contact: Ms. Sphiwe Ndlala | Telephone: 011 559 1783 | E-mail: