Start-up to scale-up: what does it take?​

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New companies are constantly being created, all with big ambitions and expectations of growth. In the medium to long run, however, their success will largely depend on their ability to transform into scale-ups.

Scalability is the ability of a start-up to grow, adapting to a larger workload without compromising performance or losing revenue. Some of the key challenges of scaling a business include deciding when it is the right time to scale; choosing the best employees and suppliers to work with; knowing how and when to change management structures as growth occurs; competing on quality, ingenuity and customer service rather than cost; and developing a solid pool of established companies to provide access to the markets required for the company grow.

Join JBS as we explore some of the strategies to use and mistakes to avoid in moving from a start-up to scale-up.

Panel members:

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Kieno Kammies

AI and ESD Strategist

Kieno Kammies combines his flair for competitive strategy and artificial intelligence with his 25 years of commercial media experience to help craft the ESD and AI landscape

Through his business KKS, Kieno develops business concepts that meet BBBEE needs for bigger supply chains, while creating access to market for entrepreneurs who deliver exceptional value.

KKS and its partners are also working with the Health Director General’s office, investigating how Machine Learning can effectively be used to identify and treat TB and a host of other chest ailments.
Kieno has backed up his work by continually upskilling himself through institutions like Harvard where he updated his management consulting toolkit, and MIT where he completed an executive course focusing on AI and its impact on business strategy.

Kieno is also in the process of doing his honors in small enterprise consulting.

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​Refilwe Sebothoma

Group CEO of PBM Group

Refilwe Sebothoma continues to grow as a visionary entrepreneur with proven business savvy and qualities. She has founded her businesses in an industry monopolised by huge business and manufacturing industries, and established them as high-growth start-ups which are highly recognised.
PBM Group was established in November 2013 and has since grown into the market leader in the personal protective and equipment sector. From their office and warehouse facility in Pretoria South Africa, they provide a wide range of the highest quality workwear apparel, SABS approved safety footwear, corporate clothing and branding solutions.
She has strong financial acumen in driving profitability, cash flow management, performance measurement and management, and value creation); market orientation (skilled in ability to analyse and synthesise market and competitive data); strategic management (demonstrated ability to understand and manage critical interdependencies across the business value chain).
She is thriving and setting trends in a hostile, male dominated environment.

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​Donald Valoyi

Founder & CEO of Zulzi

Donald Valoyi is a man who took a calculated risk and left his high end job at FNB to invest more time into his start-up company. Through hard work, dedication, and strategic thinking, Donald turned his business dream into the successful reality it is today.

I have long been fascinated by innovation in moving just about anything in less than one hour. Zulzi originated out of which was an e-Commerce platform focusing on students. I saw a gap in the market when we started selling books and electronics to students, delivering them within an hour. That’s when the idea of starting an on-demand delivery platform started. Zulzi is an on-demand delivery platform that enables you to buy anything from groceries, liquor, pharmaceuticals and food, and have them delivered within an hour. The app allows customers to build their grocery lists and purchase items without ever visiting a store. Trained Shoppers then handpick and deliver the items, transforming the grocery shopping experience.

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​Jason Krause

10Xe Strategy Associate

Jason is currently an accredited 10X Associate and managing Associate of Quadrant Five, an independent network of experienced professionals that supports business leaders, and their teams, to grow their businesses successfully and sustainably. Quadrant Five’s services include teaching, coaching, mentoring, strategy facilitation and business consulting underpinned by a bespoke methodology for scaling businesses.

Jason is a high impact senior executive with over 20 years’ business experience and a successful track record of growing companies and leading developing people across diverse industries, businesses and organizational models in the private and public sectors. He has worked at the C-suite level, analysing, formulating and implementing business development, growth and expansion strategies and leading organisationaltransformation that delivers tangible and sustainable business value. Companies he has worked for include Norton Rose Fulbright Attorneys, Accenture, Dimension Data, Tanzanite One, South Africa Airways and International SOS.


  • +27 11 559 1783
  • Cost: R280

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