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This practical introduction to Design Thinking, as a tool for innovation, focuses on how you and your business can use Design Thinking tools to build and drive innovative thinking within your business, future proofing your way of work in our ever-changing economy.


This two day programme will enable participants to understand, participate in, and actively contribute to Design Thinking in their professional environments. Participants will learn how to solve customer problems through Design Thinking.

  • How to identify the right problems to solve through a deep understanding of customers’ needs, pain-points, and expectations.
  • How to address these needs through validated value propositions.
  • Designing prototypes of possible solutions. Testing prototypes with customers to uncover usability issues and shortcomings in the initial solution design.
  • Iterating the solution design based on user feedback.


Experienced practitioners will introduce participants to core concepts and methods illustrating critical points with case studies drawn from their own experience serving and working in South African businesses. Following this introduction, participants will learn by doing. Teams of 5 will immerse themselves in a practical Design Thinking exercise to solve a real-world problem guided by our faculty.

Programme Outline

  • Introduction to concepts and methods with case study illustrations
  • Exercise 1, 2, 3: Empathise, define, ideate. Including user research, customer journey mapping, personas and empathy maps
  • Exercise 3: Initial prototype design and user testing
  • Exercise 4: Iterated prototype and user testing
  • Wrap up and prize giving

Course Details:

  • Date: 25 – 26 June 2020
  • Time: 08:30 — 16:30
  • Venue: Johannesburg Business School (Cnr Barry Hertzog and Empire Road, Milpark)
  • Fee: R5 500 (this includes a comprehensive handout outlining all the key concepts covered.)


  • +27 11 559 1783
  • execed@jbs.ac.za

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