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Prof N. Malhotra

Prof N. Malhotra
Faculty of Management
Department of Marketing Management
Distinguished Professor

Contact Details
Department of Marketing Management, C-Ring 6, Kingsway Campus, Auckland Park
 
 

Prof Naresh Malhotra has been appointed as a Distinguished Professor to the Department of Marketing Management and Faculty of Management for 2016 – 2018.

Prof Malhotra’s academic work has focused primarily on two areas, marketing research and consumer behaviour. He has published more than 125 papers in major refereed journals. He has also consulted for business, non-profit and government organizations in the USA and abroad and has served as an expert witness in legal and regulatory proceedings.  He has special expertise in data analysis and statistical methods and is the winner of numerous awards and honors for research, teaching, and service to the profession.