Gilbert Motsaathebe, Associate Professor in the Department of Journalism, Film & Television
Gilbert Motsaathebe received his Ph.D. in Film and Media Studies from the University of the Witwatersrand in South Africa. He is an NRF-rated researcher, and an accredited trainer, mentor and assessor in the field of Journalism and Media Studies with 22 years of experience in academia, government communication and media practice.
Prior to joining the University of Johannesburg, Motsaathebe taught at the United Arab Emirates University in the UAE. He also served as a Research Fellow at the University of South Africa and as an Extraordinary Senior Lecturer of Communication at the North-West University.
In the years preceding this, he was Deputy Director of Media Relations at the Office of the Premier, North West Provincial Government. Prior to that, he held a substantive position as Senior Lecturer of Media Studies at the Cape Peninsula University of Technology in Cape Town for ten years, and taught at educational institutions in Japan and India in the intervening years.
Before joining academia, Motsaathebe worked as News Producer and Output Editor for television stations such as Bop Television, SABC and e-TV.
He has published books, numerous academic articles and book chapters in accredited peer-reviewed journals. He has reviewed papers for several academic journals such as the Journal of Black Studies, the Journal of African Media Studies, African Journal of Rhetoric, Educational Research, Educational Review, the African Journal of Indigenous Knowledge Systems, and the Global Journal of Political Science and International Relations. His research interest oscillates on the topics of media, gender and representation, journalism education and practice, post-apartheid films, indigenous language media, decolonisation and the African Renaissance nexus, multiculturalism and comparative constitutionalism.
He was the recipient of the prestigious SEPHIS Award in 2011.
In 2016, he was invited as a guest of the US government to participate in a month-long International Visitor Leadership Program. Previous participants of this program include well-known statesmen such as FW De Klerk, Festus Mogae, Ketumile Masire, Mwai Kibaki, Joyce Banda, Nicolas Sarkozy and Gordon Brown.
He is a regular speaker and sessions chair at national and international conferences in the area of Journalism, Communication and Media Studies, and has presented over 30 papers at such conferences in the past few years. He remains a member of various organisations relevant to his field such as the International Association for Media and Communication Research (IAMCR), the World Journalism Education Council (WJEC), the African Association for Rhetoric (AAR), and the South African Communication Association (SACOMM).
1. Motsaathebe, G (2018) Quis Custodiet Ipsos Custodes? Reporting Corruption in African Media Environments, Journal of African Rhetoric. (in print)
2. Motsaathebe, G (2018) South African Cinema and its Depiction of Race, Gender and Class: Portrayal of Black Women in Post-Apartheid South African Films, Canadian Review of Comparative Literature. (in print)
3. Motsaathebe, G (2018) When the subaltern speaks: re-examining indigenous language media as alternative public sphere during colonial South Africa, Journal of African Media Studies. Accepted for publication/in print
4. Motsaathebe, G (2015) The Rise of Film Production and the Politics of the Star System in South Africa, Communicatio: Journal of Communication Theory &Research, 41(4) pp.444-558
5. Motsaathebe, G. (2014) Managing Ethics in African Media Environments. In Muvhungu, J and Picard, R. (eds). Media Management in the New Age: How managers lead media in Southern and Eastern Africa.
6. Motsaathebe, G. (2013) Revisiting the woman question in advertising. In Rotimi Williams Olatunji & Beatrice A. Laninhun (Eds.), Dimension of Advertising Theory and Practice in Africa (pp. 135-154). Dakar, Senegal: Amalion.
7. Motsaathebe, G (2012) The Use of Females as Sources of Information in SABC Newscasts, Delta Journal Abraka: The Journal of Communication and Media Research, 2(2) pp. 13-24
8. Motsaathebe, G (2011) Journalism education and practice in South Africa and the discourse of the African Renaissance, Communicatio: Journal of Communication Theory &Research, 37(3) pp.381-397
9. Motsaathebe, G (2011) Book Publishing in Indigenous Languages in South Africa, Indilinga: African Journal of Indigenous Knowledge Systems 10 (1) pp. 115-127
10. Motsaathebe, G (2011) Passionate Detachment: Future Directions of Journalism Education in South Africa, Paradigms: Journal for Research and Debates into Teaching and Learning in Higher Education, 16(1) pp.70-99.
11. Motsaathebe, G (2010) Language, Afrikology and the Tremor of the Political Moment: English as a Main Language of Discourse in Africa, Indilinga: African Journal of Indigenous Knowledge Systems (IAJIKS) 9(1) pp. 96 -109.
14 Motsaathebe, G (2009) Gendered Roles, Images and Behavioural Patterns in the Soap Opera Generations, Journal of African Media Studies 1(3) pp.429-448.
15 Motsaathebe, G (2009) A Cursory Appraisal of Independent Films Produced By Women in Southern Africa. International Journal of Broadcasting and Communication Technology, 2(1) pp.111-138.
16 Motsaathebe, G and Biobaku, L. (2014) Visual Communication in Scholarly Publication in Africa: A comparative analysis of Nigerian and South African Publications. In Lai Oso, Bayo Oloyede and Lanre Biobaku (eds).
17 Motsaathebe, G. (2013) The status of book publishing in South Africa: Challenges and opportunities, In Lai Oso, Bayo Oloyede and Lanre Biobaku (eds). Book Publishing in Africa: Issues and Cases.
18 Motsaathebe, G (2010) Basadi lwa Reng (Womanhood), Unisa Press: Pretoria
Select conference presentations
1. Motsaathebe, G (2018) The Rhetoric of Decolonisation in Higher Education in Africa: Muse and Prognosis, conference paper presented at the 10th Anniversary of the International Conference of African Association for Rhetoric in Durban, 8-10 August 2018
2. Motsaathebe, G (2017) Oral Poetry as a lens into post-apartheid issues in South Africa, Paper presented at an international conference held at University of Botswana, Gaborone June 1-3, 2017.
3. Motsaathebe, G (2017) Human Rights and the Politics of Recognition: Land rights and political repression of the First People of the Kalahari, paper presented at the Mass Communication Colloquium, United Arab Emirates University, Al Ain (UAE) April 18, 2017.
4. Motsaathebe, G (2017) Media populism and news commoditisation of Jacob Zuma's political woes, conference paper presented at the 10th Anniversary of the International Conference of African Association for Rhetoric in Pretoria, 3-5 July 2017
5. Motsaathebe, G (2016) Media discourse, paradox of constitutional guarantees and the peril of multiculturalism accommodation, paper presented at the South African Communication Association Roundtable, University of Johannesburg. April 22, 2016.
6. Motsaathebe, G (2015) The rise of film production and the politics of the star system in South Africa, paper presented at the South African Communication Association Conference, SA School of Motion Picture, Cape Town, September 28-30, 2015.
7. Motsaathebe, G (2014) Indigenous languages and the Peril of Multiculturalism. Paper presented at the North-West Provincial Government and North West University Research Showcase Conference, North-West University, Mahikeng, October 18-21, 2014.
8. Motsaathebe, G (2011) Black womanhood: The intersection of race, gender and class, conference paper. Researchers at Work Conference, Centre for Comparative Literature, University of Hyderabad, India, August 20-22, 2011.
9. Motsaathebe, G (2011) Memory and collective trauma: Social injustice in South Africa as envisioned in the medium of film, conference paper. The International Association for Media and History (IAMHIST) conference on Media and Cultural Memory. University of Copenhagen, Denmark, July 6-9, 2011.
10. Motsaathebe, G (2011) Indigenous Book Publishing in South Africa: Challenges and Opportunities, conference paper. The 6th International Conference titled English and the Distinctly African University, University of Botswana, June 1-3, 2011.
11. Motsaathebe, G (2009) A paradigmatic Study of Journalism Education in the Era of the African Renaissance, conference paper. World Journalism Education Council (WJEC) Africa Preparatory Colloquium, Grahamstown, September 8-9, 2009.
12. Motsaathebe, G (2009) Feminist discourse in independent films and television programmes produced by women in Southern Africa, conference paper. International Association for Media and Communication Research (IAMCR) Conference in Mexico City, Mexico, July 21-24, 2009.
13. Motsaathebe, G (2009) English as a main language of discourse in Africa, conference paper The 5th International Conference titled Mapping Africa in the English Speaking World, Gaborone, Botswana, June 02-04, 2009.
14. Motsaathebe, G & Monyakane, M (2009) As she is Portrayed: Projection of Africa by International Media with reference to BBC and CNN, conference paper. 5th International Conference on Mapping Africa in the English Speaking World, in Gaborone, Botswana, June 02-04, 2009.
15. Motsaathebe, G and Van Wyk, J (2009) The Psychological Effect of the Media on Professional Athletes – Conference paper, International Association for Media and Communication Research (IAMCR) Conference in Mexico City, Mexico, July 21-24, 2009.
16. Motsaathebe, G (2009) Framing analysis and agenda-setting process: Differential coverage and ramification of Jacob Zuma by major South African newspapers, conference paper presented at the South African Communication Association Conference, North-West University, Potchefstroom, September 16-18, 2009.
17. Motsaathebe, G (2009) The absence of their presence: Women as news sources on SABC. Conference paper presented at the South African Communication Association Conference, North-West University Potchefstroom, September 16-18, 2009.
18. Motsaathebe, G (2005) Rethinking the Role of an African University in its Local Context. Conference paper. International conference hosted by South African Association for Research and Development in Higher Education, Durban, 05 June 2005.
19. Motsaathebe, G (2008) Universities as the centre for what is working and what is not working. Conference paper presented at the "Critical methods conference 2008: despair and hope in the empire at the end of days," Rhodes University, Grahamstown, South Africa, 7-8 July 2008
20. Motsaathebe, G (2008) Rousseau's articulation of rights and the Enlightenment Age. A paper presented at a postgraduate seminar, English Department, University of the Western Cape, 2008.
21. Motsaathebe, G (2007) Towards a new model for Journalism education in South Africa. Conference paper presented at the Higher Education, Learning and Teaching Association of Southern Africa (HELTASA) conference, Bloemfontein. 19-21 November 2007.
22. Motsaathebe, G (2004) South African media coverage of the 2004 elections: A critical reflection. A paper presented at the elections post-mortem symposium hosted by the Cape Peninsula University of Technology and the South African Broadcasting Corporation (SABC), Cape Town, May 14, 2004
Keynote Addresses and Invited Talks
- Invited to deliver Keynote address titled "Quis Custodiet Ipsos Custodes? Reporting Corruption In African Media Environments" at the 10th Anniversary of the International Conference of African Association for Rhetoric in Pretoria, 3-5 July 2017
- Invited talk at the 2011 WordFest Arts Festival book launch in Grahamstown, July 02-08, 2011.
- Invited to present a concept paper at the UNESCO World Journalism Education Council (WJEC) Africa-Regional Preparatory Colloquium held in Grahamstown, September 09, 2009.
- Invited to deliver an address marking the finale of a filmmaking training facilitated by international filmmakers who trained selected former freedom fighters in film production in Cape Town, 2004
- Delivered a plenary address at the elections post-mortem conference hosted by the Journalism Department at CPUT and SABC in Cape Town, May 14, 2004