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Hease, Adrie

Hease, Adrie
Faculty of Art, Design and Architecture
Department of Graphic Design

Contact Details
First Floor, Office 124
+27 (0)11 559 1067

I qualified with a BA degree in Fine Arts at the University of Pretoria in 2007, before continuing with my MPhil and PhD degrees at Stellenbosch University.  My research interest spans different disciplines. Whereas my PhD and MPhil work focused on illustration, social semiotics and multimodality, I have also researched and published in the branding and advertising space. In my personal capacity, I continue to illustrate and produce art.

Research & Published Work:

Brand loyalty among low income consumers in South African townships: a case study on Sunlight Liquid by Snethemba Phakathi & Adrie Haese (le Roux). Published in Brands and Branding (23) 2017, pp.82-84.

Content marketing, social media and brand equity: A South African perspective by Emma Carpenter & Adrie le Roux. Published in Brands and Branding (21) 2015, pp.151-153.
Wordless picture books in parent-child reading in a South African context by Adrie le Roux & Elmarie Costandius. Published in Acta Academica 45(2) 2013, pp. 27-58.

Critical citizenship education and community interaction: A reflection on practice by Elmarie Costandius, Sophia Rososachi & Adrie le Roux. Article published in IJADE 33(1) 2014, pp.116-129.

Children’s Books:

Elephants Don’t Grow on Trees (by A H Benjamin and illustrated by Adrie le Roux) 2018, Children’s book published by Bumble Books.

Farrah is not a Dalmatian (written and illustrated by Adrie le Roux) 2017, Children’s book published by Bumble Books.

I am Alex (by Elena Agnello, Illustrated by Adrie le Roux) 2016, Children’s book published by Bumble Books, 2016. Included on the The International Board on Books for Young People (IBBY) Honour List, 2016.

Recently published conference papers:

Wordless picture books and Moolas: A collaborative community project by Adrie Haese, Elmien Claassens, Elmarie Costandius & Abigail Mzayidume. Paper presented at the Community Engagement and Social Innovation Summit, Rhodes University. (9 May 2018).

Reading wordless picturebooks in the South African context by Adrie Haese (le Roux), Elmarie Costandius and Marcelyn Oostendorp. Paper delivered at the 2017 iJADE (International Journal of Art and Design Education) conference, Art and Design a Agent for Change. National College of Art and Design, Dublin, Ireland. (18 November).

Wordless picturebooks in parent-child reading in the South African context by Adrie Haese (le Roux), Elmarie Costandius and Marcelyn Oostendorp.

Paper delivered at the 4th International conference art, illustration and visual culture in 2017 preschool and primary education: critical mediation inside and outside school, Granada, Spain. (29 June – 1 July). ISBN: 978-84-9082-799-4.

External Collaborations:

Dithakga tša Gobala (Reading Champions): A community engagement project that creates community authored wordless picturebooks managed by Collaborate Community Projects (NPC/PBO). Sponsors 2017: Vodacom Blue Bulls, Vodacom, Puma, AFRGI, United Litho Printing. Sponsors 2018: Vodacom Blue Bulls, NRF Blue Skies Grant.