Digital Media (Multimedia) Design (B8BA4Q)
A Bachelor of Arts in Digital Media Design prepares students to meet the needs of the digital
age as designers of content, systems and products where text, image, video, audio, graphics
and animation converge. Starting from a generalised approach, students learn specialisations
in interaction design or digital video post-production. In Digital Media design, students engage
with and apply digital technologies innovatively, in order to design products to communicate
and enhance life experiences.
A range of technologies and products that students engage with include web sites, mobile applications, interactive
games, design deliverables, music videos, digital video, motion graphics, short format animation, way finding systems
and digital photography. The facilities in the department includes four comprehensive computer laboratories with the
latest high-end graphics computers, an audio recording suite, an animation studio and a green screen studio.
: Bachelor of Arts, Bachelor of Arts Honours and Master of Arts in Digital Media Design.
This degree prepares students for careers in the design, film, broadcast and advertising industries as; interaction
designers, user experience designers, user interface designers, service designers, music video designers, multimedia
animators, motion graphics designers, information designers, video editors, video compositors, digital photographers,
digital media consultants and or creative directors.
BA (Digital Media Design) (B8BA4Q)
— Senior certificate or equivalent qualification with a minimum APS or M-score.
— Submission of a prescribed portfolio once the application form has been processed.
— Completion of the National Benchmarking Test (NBT) for Academic and Quantitative Literacy (AQL).
Average Point Score (APS)
A minimum APS of
23 with Mathematics
24 with Mathematical Literacy
is required to apply for the programme.
Applicants must submit a
Submission of a portfolio
must only take place
once you have officially
applied to the university
and have been invited by
the faculty to participate
in the selection process.
You will be informed by
means of a selection letter
from the faculty regarding
submission dates and
Portfolios can be submitted
Faculty of Art, Design
and Architecture (FADA),
Auckland Park Bunting
Road Campus, Auckland
* Portfolios can be posted
or dropped off at the above
Applicants are informed of
the outcome in an official
letter. Portfolios must be
collected four weeks after
portfolios will be disposed
of by the department.
with Maths Literacy
(60 – 69%)
(50 – 59%)
(40 – 49%)
Maths Lit: 4
(50 – 59%)
* English, Home Language or English First Additional Language / ** Home Language or English First Additional Language
For detailed information, refer to page 4 of this brochure.
A digital portfolio can be prepared as a PDF document and if no bigger than 5Mb can be emailed firstname.lastname@example.org