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Digital Media (Multimedia) Design (B8BA4Q)

A Bachelor of Arts in Digital Media Design prepares students to meet the needs of the digital

age as designers of content, systems and products where text, image, video, audio, graphics

and animation converge. Starting from a generalised approach, students learn specialisations

in interaction design or digital video post-production. In Digital Media design, students engage

with and apply digital technologies innovatively, in order to design products to communicate

and enhance life experiences.

A range of technologies and products that students engage with include web sites, mobile applications, interactive

games, design deliverables, music videos, digital video, motion graphics, short format animation, way finding systems

and digital photography. The facilities in the department includes four comprehensive computer laboratories with the

latest high-end graphics computers, an audio recording suite, an animation studio and a green screen studio.


: Bachelor of Arts, Bachelor of Arts Honours and Master of Arts in Digital Media Design.

Career Opportunities

This degree prepares students for careers in the design, film, broadcast and advertising industries as; interaction

designers, user experience designers, user interface designers, service designers, music video designers, multimedia

animators, motion graphics designers, information designers, video editors, video compositors, digital photographers,

digital media consultants and or creative directors.

Admission Requirements

BA (Digital Media Design) (B8BA4Q)

— Senior certificate or equivalent qualification with a minimum APS or M-score.

— Submission of a prescribed portfolio once the application form has been processed.

— Completion of the National Benchmarking Test (NBT) for Academic and Quantitative Literacy (AQL).

Average Point Score (APS)

A minimum APS of

23 with Mathematics


24 with Mathematical Literacy

is required to apply for the programme.

Portfolio Submission

Applicants must submit a

prescribed portfolio


Submission of a portfolio

must only take place

once you have officially

applied to the university

and have been invited by

the faculty to participate

in the selection process.

You will be informed by

means of a selection letter

from the faculty regarding

submission dates and

portfolio requirements.

Portfolios can be submitted


Department of


, University

of Johannesburg,

Faculty of Art, Design

and Architecture (FADA),

Auckland Park Bunting

Road Campus, Auckland

Park 2006

* Portfolios can be posted

or dropped off at the above


Applicants are informed of

the outcome in an official

letter. Portfolios must be

collected four weeks after

submission, unclaimed

portfolios will be disposed

of by the department.



Mathematics OR

Maths Literacy



Language of

teaching and

learning *

Other recognised

language **


with Mathematics


with Maths Literacy


(60 – 69%)


(50 – 59%)

Maths: 3

(40 – 49%)

Maths Lit: 4

(50 – 59%)

Submission of

a specified


* English, Home Language or English First Additional Language / ** Home Language or English First Additional Language

For detailed information, refer to page 4 of this brochure.

Portfolio Deadline

A digital portfolio can be prepared as a PDF document and if no bigger than 5Mb can be emailed to


BA Degree