The Department of Graphic Design at the University of Johannesburg (UJ) walked away with laurels at this year’s Loerie Awards, winning gold, silver and bronze in various student categories.
The Loeries, hosted in Cape Town from 16 – 18 September 2011, are awards focused on the advertising industry covering professional and student creative talent from Africa and the Middle East. The awards cover many categories of television, radio and print including brand communication, graphic design, architecture, direct marketing and digital media.
Ms Zelé Angelides won a Gold Loerie in the Publication Design category for her Kindle project completed as part of her BTech Graphic Design Degree, for which she graduated cum laude in 2010. Zelè describes her project: “Kindle was bound using traditional Chinese Stab Binding, reflecting the Chinese history of burning books in order to unify and eliminate opposition. Shortly after production, Kindle was turned to charcoal in representation of the fate of future printed books.”
Zelé Angelides (2010 UJ BTech Graphic Design graduate) won a Publication Design Gold Loerie for her Kindle project
Ms Ciara Moore, a 3rd year UJ Graphic Design Student, won a Silver Loerie in the Logos and Identity Programmes category for rebranding a Laundromat. In the same category her classmate, Matthew McIver won a Bronze Loerie for his rebranding of Greenland’s Health Store.
Ciara Moore, a 3rd year UJ Graphic Design Student won a Silver Loerie award for her Laundroma rebranding exercise.
This 3rd year class project was co-ordinated by a past UJ Graphic Design graduate, David Chong, who is currently the Head of Design at Open Co. The project brief involved a mock redesign and rebrand of an existing company, changing the logo, colours and theme of the company. It was felt that Matthew and Ciara’s project outcomes were strong enough to then be submitted to the Loerie Awards.
Matthew McIver, a 3rd year UJ Graphic Design Student won a Bronze Loerie award for his Greenland’s Health Store rebranding project.
Pan’s Missing Shadow is another project that was selected as a finalist in the Loerie’s Digital Crafts category. This project has now also gone on to be selected as a finalist in the Pendoring awards. In this collaborative game design project, students Emma Robinson-Harbour, Leighton Coertze (both UJ Graphic Design students) and Georgia Walsh (UJ Multimedia student) designed a viral marketing campaign for a book or a graphic novel of the students’ choice.
For more Loerie Awards information visit http://www.theloerieawards.co.za/default.aspx?link=site_home
To view Zelè Angelides’ current portfolio visit http://www.behance.net/zangelides